Marketing Writing Resources for Creative Copywriters

CONTENT TYPE: Article | TOPIC: Writing

When was the last time a passive pitch got your juices flowing? Can't think of one? Me neither! So purge the passive. Keep your customer center-stage. Think ACTIVE!

CONTENT TYPE: Article | TOPIC: Writing

Firms often confuse consumers with their marketing communications. Here are some examples.

CONTENT TYPE: Article | TOPIC: None

Verizon is the new name for a company jointly owned by Bell Atlantic, Vodafone/Airtouch PLC and others. But what does it mean? We discuss the meaning of names and the relevance for marketing.

CONTENT TYPE: Article | TOPIC: None

Sucessful e-commerce appears to depend on trust. But how do you design your web presence to enhance consumer's trust? Here are some fiindings on usability's association with feelings of trust and security.

CONTENT TYPE: Article | TOPIC: None

A misdirected e-mail sales pitch is as likely to turn customers off as it is to turn them on. Learn how the fundamentals of writing and marketing can work in your favor when composing a direct e-mail marketing campaign.