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  • Would You Trust This Face

    Article

    CONTENT TYPE: Article | TOPIC: None

    Sucessful e-commerce appears to depend on trust. But how do you design your web presence to enhance consumer's trust? Here are some fiindings on usability's association with feelings of trust and security.

  • Taking the Junk out of Junk Mail

    Article

    CONTENT TYPE: Article | TOPIC: None

    A misdirected e-mail sales pitch is as likely to turn customers off as it is to turn them on. Learn how the fundamentals of writing and marketing can work in your favor when composing a direct e-mail marketing campaign.