Marketing Writing Resources for Creative Copywriters

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The nouns, verbs and adjectives, and even a splash of color can get your company really communicating.

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Can you add a little spice without burning your britches? Here's a recipe to get yourself cookin'.

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Don't blind customers and prospects with your email newsletter. Use these ideas to develop the kind of content that will bind your customers instead.

CONTENT TYPE: Article | TOPIC: Writing

Looking for a reason to do a press release? Don't underuse this valuable resource. Here are 38 possible topics to get you going.

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There is a rhythm to a prospect's movement into customer that can be controlled through newsletter production. But you have to know how to move to the right beat.

CONTENT TYPE: Article | TOPIC: Writing

In the rush to the virtual printing presses, marketers are making a lot of mistakes. Here are six you should correct right now.

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Here’s how to write copy to nudge the brain in just the right way.

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Nailed your lists? Got an irresistible offer? Great. Here are 8 ways to make sure the copy does its job, too.

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How do you go back to selling cars, clothes and computers after the attacks on America?

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Each day, thousands of people are going online for the first time. "Great!" you might say. "That means more visitors to my site." But will it really?

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When you were in college, did you prefer essays or multiple choice exams? One is easier than the other, and this has implications for marketing.

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Whatever you think about our need for instant gratification, if you want your online business to succeed, you've got to play by the rules your customers set up.

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I like Michael Jordan. He likes Nike shoes. I guess I should like Nike Shoes. That's the basis of testimonials.

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Still out of cash..use your creativity! Here are some ideas to get you going.

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I wasn't even spelling "cool" right when I began to understand e-marketing to teens. Here's what you can learn too.

CONTENT TYPE: Article | TOPIC: Writing

Color doesn’t simply look nice (or not). It speaks to the subconscious! Learn how to use color to increase your sales.

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Even with the internet, you still need them. So, here are more tips than you can imagine on designing great marketing brochures.

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When was the last time a passive pitch got your juices flowing? Can't think of one? Me neither! So purge the passive. Keep your customer center-stage. Think ACTIVE!

CONTENT TYPE: Article | TOPIC: Writing

Firms often confuse consumers with their marketing communications. Here are some examples.

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Verizon is the new name for a company jointly owned by Bell Atlantic, Vodafone/Airtouch PLC and others. But what does it mean? We discuss the meaning of names and the relevance for marketing.