Marketing Writing Resources for Creative Copywriters

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Guns don’t kill communication. Bullet points kill communication. And when you use bullet points in a PowerPoint, you’re shooting yourself in the foot.

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Among the rules Lee learned as a young copywriter was this: "Don't use humor. There's nothing funny about separating a man from this money."

CONTENT TYPE: Article | TOPIC: Writing

After the agony of attempting to make offline text work online, we’ve finally turned the tables.

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ust like the 1960s, the '90s are over. From free love to free information, it was all quite a ride. Now, the Web is growing up. It's time for definition, time for metrics, time for standard processes.

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If publishing a regular email newsletter is becoming a chore, listen up for seven nitty-gritty tips from the trenches.

CONTENT TYPE: Article | TOPIC: Writing

PowerPoint can become a powerful force to addict your audience to the mind-expanding content of your presentation. Follow this three-step prescription.

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Here’s how to write a case study and see it through to publication.

CONTENT TYPE: Article | TOPIC: Writing

Clear thinking is the precursor to an effective marketing message.

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Are you afraid of alienating your customer with your marketing? Do you always feel like a stranger in their inboxes?

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Does your marketing stand out in the sea of information?

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Stability is a vital component of a healthy company. Here's how to communicate this to your marketplace in a powerful way.

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Here's how to become your customers’ trusted information source for the daily business problems they face. Part three of a continuing series.

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Look critically at your planned marketing efforts this year. Are you doing all you can to ensure their success?

CONTENT TYPE: Article | TOPIC: Writing

Your newsletter content should of course be timing, relevant and compelling. Give it an edge by injecting some personality as well.

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How do you deliver value to your B2B subscribers?

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Like a house of cards, a marketing message takes a long, painstaking time to build up -- yet only moments to knock down.

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Imagine that your company is a magazine. To be a little clearer, you're still in whatever business that you're in, but there's an important magazine component to what you do.

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What's your own company's "hogwash" factor? How much damage are you doing to your company credibility by making unsupportable claims?

CONTENT TYPE: Article | TOPIC: Writing

Web tagline is a tiny but key piece of site usability. A good tag captures a visitor's attention and interest long enough for her to decide if she is in the right place. This makes it a first step in the sales process. An ineffective tag leaves your visitor guessing what you do.

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What's new and cool in the email space? Animation? Flash? Video and voiceovers? Some other hip and sexy technique to grab eyeballs? Put the glitz aside. Would you believe...there's nothing more effective than really knowing your audience? In email marketing, it's more effective than anything else -- even the next shiny thing.