Marketing Writing Resources for Creative Copywriters

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Very often what gives you the emotional, hit-it-right-on-the-nose tools you need for successful writing are small nuances.

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Writing by committee ends with too many words and too little focus, and it is a colossal waste of time. That is, unless....

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It makes sense that a company’s marketing messages, content and other output work to meet the needs of its sales reps and the requirements of the selling process, right? Unfortunately, this doesn’t always happen.

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Sales proposals can be your best branding and sales tool. But too often they are a boilerplate mishmash stitched together seconds before the FedEx pickup. And that's a shame.

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A miraculous combination of events must occur for someone to visit a Web site. When it happens to yours, you have almost a sacred obligation to not waste her time by being irrelevant.

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The final step in getting the "edge" is about how you communicate with each prospect and customer.

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What’s the single most important thing that could improve the Web? It’s not broadband. It’s better writing.

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n the second article in this three-part series, Linda asks: Do your marketing programs pass out over time?

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Typical marketing communications are full of buzzwords that use “powerful” language in an effort to communicate a message. They succeed only in blurring their message so that it becomes meaningless.

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“You never get a second chance to make a first impression.” This maxim is true for many things in life, none more so than a Web site.

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When you need to write ads or promotional text, here are some tips that will help you develop a concept and message that work.

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Here, Gerry offers up key Web content management “measurables.”

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One Web site is giving you a 30% discount compared with another site. Yet you end up buying the product at the higher price. Now why on earth would you do something as irrational as that?

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Here's how to you get your announcements into the broadest range of publications that reach your target audience.

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hael doesn't think it’s fair to criticize advertising campaigns—picking apart someone else’s hard work is for non-achievers. But today, he's compelled to make an exception.

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There are a number of tricks we can use to beat the affliction, and they work for pretty much everything from an email to a brochure or business proposal.

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As a presenter, shift away from expressing your individual style of communicating. Instead, adapt your presentation to the audience’s style of decision-making.

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ind out the precise psychological reasons why headlines entice us.

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The challenge comes in extracting your knowledge, and turning it into a publication-quality article with the least pain and effort.

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Chris's theory of communication -- whether he's the reader or writer, the listener or speaker -- is that both sides need to reach beyond themselves to make any kind of meaningful contact. That's especially true in marketing.