Marketing Writing Resources for Creative Copywriters

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Well into the age of the soundbite, we're still hard-pressed to summon the elusive 60-second description of what it is we do, what our brand provides to those we serve and why it matters.

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How does a writer develop a niche and stand out from the competition? Also this week, read your answers to last week's dilemma: How do we get paid what we are worth?

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Because your Web site is such an integral part of your communication strategy, doesn’t it make sense to put more content control into the hands of marketing experts?

CONTENT TYPE: Article | TOPIC: Writing

This first article in a three-part series answers specific queries about how to improve Web site conversion rates.

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You need to understand this powerful psychological trigger or you'll be leaving behind chunks of almost-guaranteed profits.

CONTENT TYPE: Article | TOPIC: Writing

If your e-mails don’t get read, you have no shot at getting the publicity you so desperately need. Here's how to beat the odds.

CONTENT TYPE: Article | TOPIC: Writing

nly one in three of you are passionate about your jobs and companies. What advice do you have for helping the other two-thirds of employees wake up and get their groove back? Also this week, read your answers to: How do I manage the creation of a presentation when there are multiple people playing the role of reviewer/approver?

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Here’s the challenge: How do we very simply communicate our UC (unilateral concession) in a credible way (without saying free)?

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Some optimizing recommendations are jarring for PR practitioners who’ve honed the craft of writing releases.

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he key to a successful newsletter is to send useful information on a regular basis and to maintain constant contact without being a pest.

CONTENT TYPE: Article | TOPIC: Writing

This week: What's the best way to convince management of the value of training? Also, read your answers to: What's the best way to network for better and more frequent PR coverage?

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When you use jargon words and phrases in a presentation, you risk losing credibility. Here’s a list of words that can get you into trouble.

CONTENT TYPE: Article | TOPIC: Writing

When you prepare an important presentation, be sure to make the effort to make your copy flow.

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Learning to write press releases that can be easily found by search engines can exponentially increase the size of the audience that sees your release.

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What's MAMBA? Only the very thing that will make you write better marketing communications materials.

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How do you avoid the pitfalls of case studies and make them work to your advantage? Here's a case history about doing case histories.

CONTENT TYPE: Article | TOPIC: Writing

What’s a style guide? And why do you need one?

CONTENT TYPE: Article | TOPIC: Writing

Can you communicate what you do in 60 seconds or less?

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The essence of a Web site is self-service. There are three core things that self-service needs to get right.

CONTENT TYPE: Article | TOPIC: Writing

ake a minute to review these 10 fundamentals of great copy. How does your Web writing stack up?