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  • Four Questions B2Bs Need to Ask About Content Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    ExploreB2B (with the help of CMI and MarketingProfs) has put together an Infographic that answers the "Why, What, How, and Where" of B2B content marketing.

  • A Holistic Approach to Content and SEO Strategy: Lee Odden on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    What does it mean to have a holistic approach to content marketing and SEO? Since that's precisely what Lee Odden calls for in his new book, that's exactly what I asked him in this episode of Marketing Smarts.

  • 12 Ways to Strengthen Your Call to Action

    Article

    CONTENT TYPE: Article | TOPIC: None

    Creating a great call to action that gets results can be tricky, unless you have a few tricks up your sleeve. Here are 12 essential tips for optimizing your calls to action to ensure they compel potential customers to act.

  • Writing a Better Call to Action

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    The call to action in your marketing materials is one of the most important elements in a campaign. So how can you write one that works? Learn tried-and-true tips that can help catapult your call-to-action writing to expert level.

  • Why You Should Consider Hiring a Brand Journalist: Joe Chernov of Eloqua [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Why should you hire a brand journalist? In this episode of Marketing Smarts, Joe Chernov, Eloqua's vice-president of content marketing, explains why hiring a brand journalist can make all the content you produce better.

  • P.S. Five Tips to Increase Email Click-Through Rates

    Article

    CONTENT TYPE: Article | TOPIC: None

    The post script (P.S.) can be a powerful tool for marketers—if it's used the right way. Learn five things you can do with your post script to generate more clicks in your emails and capture the reader's attention.

  • Three Reasons Your Expertise May Be Killing Your Content Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Is your company having a hard time embracing content marketing? Learn why your marketing expertise may be failing you, and steps you can take to reap all the benefits of content marketing.

  • In Defense of Fun: Humor Is Serious Business for SMB Marketers

    Article

    CONTENT TYPE: Article | TOPIC: None

    Big brands use jokes to market their products all the time. But, sadly, many small and medium-sized (SMB) marketers have lost their sense of humor. Why is that? Maybe SMB marketers sense they have too much to lose. But there's much to gain, too.

  • What Is Your 'Signature Idea'? Mark Levy Talks Thought Leadership on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Thought leadership doesn't depend on what you think about your ideas and your perspective; it depends on whether other people are in fact following your lead. You don't choose to be a thought leader, in other words; you become a thought leader. How? By inspiring people to act. And to do that, you need "a signature idea."

  • You Botched That Marketing Email. Now What?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Mistakes will happen—even to the very best email marketers. The key is responding appropriately. Learn six email blunders you may encounter, along with guidelines for rectifying them quickly and effectively.

  • Writers for Hire: How to Get What You Pay for on Elance

    Article

    CONTENT TYPE: Article | TOPIC: None

    When working with freelancers, "let the buyer beware" is a good rule of thumb. If you aren't careful in the due-diligence process, you may be in for more than you bargained for (literally). How can you make sure you don't get burned?

  • What's Wrong With This Picture? The Stauer Chronograph

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    We've all seen them—those disastrous ads that make us cringe as marketers. Here is a detailed critique of one ad—gone terribly wrong—that'll help you avoid a host of pitfalls in your ad copy.

  • How Not to Craft a Professional Bio

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    How effective is your professional bio at building reputation, gaining clients, and generating income? Here are five detailed critiques of real-life professional bios that'll help you avoid common pitfalls in your own bios.

  • Sales Copy: Make Them Laugh? Or Make Them Buy?

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    A debate has been raging in certain quarters: Should humor be included in sales copy? Is humor disarming and refreshing, or can it actually hurt sales?

  • 10 Ways to Make Your Blog Less Sucky

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Blogging can be powerful and effective only when it's done well. Learn 10 essential tips for writing killer posts that will attract readers—and keep them coming back for more.

  • Nine Essential Skills for Any Public Relations Professional

    Article

    CONTENT TYPE: Article | TOPIC: None

    If staying current in today's PR world is important to you, adopt the famous aphorism "Learn as if you were to live forever." This article highlights skills that remain essential—and some new skills you'll need for future PR success.

  • How to Improve Your Conversion Rate (A Case Study Approach)

    Article

    CONTENT TYPE: Article | TOPIC: None

    You've managed to get people to your site, but how do you get them to convert? Learn three strategies—based on various case studies—for boosting your site's conversion rate.

  • How to Write Hot-Button Sales Copy in a Recession

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    No matter who your customers are or what they desire, 13 human motivators, or "hot buttons," are ultimately responsible for driving sales. To boost sales, learn which motivators and human desires to tap into—and when.

  • Eleven Tips for Crafting a Pitch That Wows Journalists

    Article

    CONTENT TYPE: Article | TOPIC: None

    Writing the perfect pitch isn't easy. But knowing how to pitch your story idea to journalists can make the difference between their pursuing—and their flat out ignoring—your pitch. Earn their interest and attention with these 11 tips.

  • Five Tips for Writing Effective Sales Letters

    Article

    CONTENT TYPE: Article | TOPIC: None

    Informative and persuasive sales letters might be difficult to write—but they can pay off big time. Learn five tips for writing engaging, informative, and concise sales letters that'll produce results.