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  • 17 Types of Content That Google Will Eat Up

    Article

    CONTENT TYPE: Article | TOPIC: None

    Just what the title says... along with an infographic and a host of examples, illustrations, and explanations.

  • Lead-Nurturing and Marketing Automation: 15 Key Questions Answered (Questions 8, 10)

    Article

    CONTENT TYPE: Article | TOPIC: None

    This installment answers two questions: "What's the difference between inbound and outbound marketing? (and which is better?)" and "With so much content to create, where do we focus our efforts?"

  • Six Principles of Great Content Brands

    Article

    CONTENT TYPE: Article | TOPIC: None

    The torrent of content is increasing by the day. It's a good sign: Marketers are getting hip to the power of content. But the only way to survive the coming erosion of engagement with your content is to create a Great Content Brand.

  • Surrender to the Chaos of the Internet: The Atlantic's Bob Cohn on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    The Atlantic magazine has made a highly successful transition to the digital world. To understand what has led to its digital success and uncover what content marketers might learn from its example, I invited Bob Cohn, the magazine's digital editor, to Marketing Smarts.

  • From Tampons to Tablets: The Best and Worst Product Names of 2012

    Article

    CONTENT TYPE: Article | TOPIC: None

    We're astounded, amused, and occasionally awestruck by brand names that naming consultants and other marketers come up with over the course of a year. So here are the most inspired (and most misguided) product brand names of 2012.

  • How to Tell Your Brand's Story: Four Questions You Must Answer

    Article

    CONTENT TYPE: Article | TOPIC: None

    Whatever happened to Cinderella's shoe? Who knows? It didn't go viral. Put another way: Story generation and the way we develop content have changed, so you must change, too—and answer these four questions.

  • Achieve Visual Storytelling (and Sales) Success With Whiteboards

    Article

    CONTENT TYPE: Article | TOPIC: None

    Whiteboards are an essential visual storytelling tool that you as a marketer can help create for salespeople to differentiate your company from the competition—and get customers and prospects to choose you.

  • Work Hard and Be Amazed: C.C. Chapman on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    C.C. Chapman, co-author of Content Rules, has a new book out, Amazing Things Will Happen, which is a collection of short pieces, lessons, and observations intended for "anybody out there," C.C. says, "who may be stuck in a rut or maybe just not doing exactly what they wanted with their lives."

  • Nine Surefire Ways to Make Your Blog Fail

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Blogs provide an excellent platform for engaging with customers, but many bloggers make fundamental mistakes that can seriously harm their success. Here is a list of nine unforgivable blogging offenses you should avoid.

  • 2013 B2B Content Marketing Benchmarks, Budgets, and Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    B2B marketers are spending more, using more tactics, and distributing their content on more social networks than they have in years past, according to the latest findings of a study from MarketingProfs and the Content Marketing Institute: B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends—North America.

  • B2B Content Marketing: Trends and Benchmarks for 2012

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Content marketing is gaining in popularity: 83.5% of B2B marketers surveyed say they are stepping up their content marketing production over the next 12 months, up from the 71% who said so a year earlier, according to a report by Holger Schulze for Optify.

  • Nine Tips for Writing Effective SEO Content

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Content creation is a large part of what we do as marketers—and writing effective, well-optimized content is, well, hugely important. In fact, poorly written and unoptimized Web content can render you all but invisible on the Web. Not good...

  • Don't Just Script... Teleprospecting Done Right

    Article

    CONTENT TYPE: Article | TOPIC: None

    The way teleprospectors phrase their questions and emphasize key messaging can be the difference between a fully qualified lead or a dial tone. But don't fall into the common trap of writing a script and trying to get everyone to follow it verbatim.

  • The Three 'Knows' of Naming Your Product or Business

    Article

    CONTENT TYPE: Article | TOPIC: None

    Naming or renaming your business or product can be one of the toughest challenges you face. Whether you decide to do it yourself or hire help, you need to know some basics before launching out into the wide, sometimes-weird world of naming.

  • Six Steps to Developing Creative Executions Efficiently

    Article

    CONTENT TYPE: Article | TOPIC: None

    However efficient your organization's processes may be, you're almost certainly experiencing endless rounds of revisions in the development of creative—ads, graphics, emails, press releases... Follow these rules to stop the madness.

  • How Social Media Is Changing the English Language (and Why It Matters to Marketers)

    Article

    CONTENT TYPE: Article | TOPIC: None

    How social media is transforming the English language offers lessons for businesses and marketers. With the right strategy, marketers can use those insights to achieve social media wins for their organizations.

  • Zen and the Art of Conference Presenting

    Article

    CONTENT TYPE: Article | TOPIC: None

    At a recent industry event, I was often inspired, but also confused... therefore this attempt at Zen, to provide feedback to presenters everywhere about what they do that's excellent—and less than excellent.

  • Content Should Make Things Happen: Joe Pulizzi on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Joe Pulizzi is THE content marketing guy. And he has quite a bit to say about content marketing in general, but I was most curious to find out how he has used content marketing to grow his business at the Content Marketing Institute. The resulting conversation focused a lot on how every piece of CMI content is tied to a specific call to action.

  • Five Tips to Make Company Blogs Worth Reading

    Article

    CONTENT TYPE: Article | TOPIC: None

    Creating consistently engaging and fresh content for any company's blog is no easy task; even the most thoughtful corporate bloggers can get stuck from time to time. If you think it's time to rethink your company blogging strategy, follow the following five quick tips to build your audience and make your company blog worth reading.

  • Three Steps to More Original Content for Your Website: Crowdsourcing Matures

    Article

    CONTENT TYPE: Article | TOPIC: None

    Although content marketing continues to prove its effectiveness, and it's used by nearly 90% of marketers across all industries, creating relevant, fresh, and intriguing content that engages your community remains as difficult as it has always been. Or does it?