Marketing Writing Resources for Creative Copywriters

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In Argo, which won the Best Picture Oscar, the filmmakers followed what I now call the Argo rule: Lure them in, keep them engaged end-to-end, and keep them talking about you long after it is over. Your corporate storytelling can do the same.

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For marketers, achieving a high email open rate is highly desirable, and it is often a key metric for shedding light onto the effectiveness of a campaign. The following 10 best-practices ensure open rates are as high as possible.

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Samuel Clemens created the cherished celebrity known as Mark Twain as surely and craftily as he created Huck Finn. The man had "platform" a century before the concept had circulation.

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The typical business communications mistakes I read and hear rarely reach the level of farce or slapstick. They're more missteps that detract from your message. Here are three of them to avoid.

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If you're a B2B marketer, you've likely felt the frustration of trying to give Sales the materials it needs. You even ask what they want and follow their direction to the letter—and they STILL don't use what you create. Why?

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You want return visitors who are engaged by your blog content, because they are the folks most likely to convert to customers. The following "secrets" will help you turn casual visitors into loyal fans.

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Content marketing is not rocket science, but it can appear so in the absence of a clear-cut strategy—and planning, without which your content marketing machine will be firing on three cylinders instead of being a turbocharged V8 behemoth.

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So where does the line get drawn between a creative, compelling email subject line and one that is deceptive (and, therefore, illegal)?

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This article will help writers gain a better understanding of Google Authorship and Author/Agent rank, learn to set up their own Google Author accounts, and help protect their online work from piracy.

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In the final installment of this series, we cover three mistakes: Your content doesn't tell a story; your content never leaves home; and your content never grows up.

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Content is the treasure trove that connects customers to companies now. And where there's gold, you're bound to find miners. The problem is that far too many will be swinging a wimpy little pickax and struggling mightily to break any ground.

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Does your content sound like everyone else's? Did you do any research before producing your content? Do you always use the same media format? And do you tailor your content according to venue and audience?

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Many marketing organizations are now placing an emphasis on the role of teleprospecting as a component of their B2B lead generation strategy. Here are seven steps (and an RFP outline) that can help you locate, evaluate, and select the right teleprospecting partner.

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"Content marketing strategy" is a phrase that gets thrown around quite a bit, but how well do we really understand it? Not well at all, which is why content marketers make these 10 content marketing mistakes.

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We are in the age of information overload, with a plethora of blogs for every topic imaginable. We don't have time to read everything. And we need to maximize value: We read content to learn, after all. Which is why marketers must create purposeful content.

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Content has always been, and will always be, the very foundation of marketing. Yet we are challenged with meeting the constant demand for consistently compelling content. These tactics will help you supply such content.

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He is, of course, David Ogilvy, who was given the educational opportunity of a lifetime at the University of Oxford, then expelled (for undisclosed reasons). Here are some lessons you can learn from his life and work.

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Get this content marketing and PR tactic right, and you'll gain authority in your market, you'll improve your search engine optimization (SEO), and you'll spark conversations that can generate leads. Take these three steps to get started.