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  • Writing: Six Types of Hooks to Reel in Readers

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    A hook is the initial sentence (or single word) that grabs the attention of readers and entices them to keep reading. Here are six ways you can approach writing a tantalizing hook.

  • When and Where Bloggers Blog

    Chart

    CONTENT TYPE: Chart | TOPIC: Writing

    Most bloggers write their posts during business hours and do their blogging from home, according to research from Orbit Media Studios.

  • Bored With Brainstorming? Try These Five Creativity Boosters

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Tired of brainstorming? It works if done right, but it's not the only way to shake loose creative ideas. Here are 5 effective ways to uncover core brand elements, reframe concepts for stronger appeal, generate fresh approaches—and unravel other marketing and communications problems.

  • How to Create Tons of Good Content: Make Yourself a Content Lord of the Rings

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Small content teams are expected to do big things these days, even though no company—large or small—has enough time or budget for content. So how can you create enough content to satisfy the voracious demand for it?

  • Writers Need to Know Content Trends, Too: Marketing Writing Bootcamp

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Writing

    In this online seminar, you'll learn how to fine-tune your content planning and development to better mirror reader habits. You'll discover what your audiences want to read and need to know, and how to reach and genuinely influence prospects. You'll leave with the tools to harness your readers' preferences to improve your content's trust factor.

  • Seven Easy Tactics for Generating Content Marketing Ideas

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Over 2 million blog posts are published each day. No wonder many marketers struggle with generating fresh content ideas to fuel their marketing efforts. Here are seven tactics to overcome your idea-generation hurdles.

  • 120 Power Words That Boost Push-Notification Engagement

    Chart

    CONTENT TYPE: Chart | TOPIC: Writing

    Which words are most effective in encouraging consumers to click on mobile push notifications? To find out, Leanplum examined more than 2.6 billion mobile push notifications sent by brands between January 1 and December 31, 2016.

  • What Time of Day You Should Write Marketing Emails to Avoid Mistakes [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    No reason to burn the midnight oil, especially if you're writing marketing emails. A study by Grammarly looked at when mistakes are made, and it found the best times for error-free writing. Check out the findings.

  • Email's Little Secret: 18 Words to Fly or Die By

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Just 18 words. Marketing and Sales pros who know this powerful stat, fly; and those who don't, die. (Well, their emails do.)

  • How to Write Compelling Email Content Customers Want to Read [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    Your customers are already drowning in emails, so how can you make your campaigns read-worthy enough to grab their attention? Check out this infographic for tips on crafting stellar emails.

  • How Special Offers in Email Subject Lines Impact Performance

    Chart

    CONTENT TYPE: Chart | TOPIC: Writing

    Emails from brands with special offers in their subject lines tend to underperform those without special offers in their subject lines, according to recent research from Yes Lifestyle Marketing.

  • Eight Simple SEO Mistakes Killing Your Content Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Search engines want to show the world your content, but not if you've made mistakes that undermine the user experience and search engines' guidelines. So give them what they want by avoiding these eight common mistakes that content creators make.

  • How to Use Jargon for Good, Not Evil, in Your Content and Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Jargon isn't necessarily gibberish. Use it right, and you can make your content more effective. But the most commonly used jargon doesn't do that at all.

  • Four Tips to Boost Traffic (and Leads) With Compounding Blog Posts

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    What if, rather than thinking of your blog as a chore on a to-do list, you were to view it as a savings account, with each post a long-term investment that generates increasing traffic and relevant leads?

  • Writing Showdown: Early Birds vs. Night Owls [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    Early birds are less prone to make writing and typing errors than their late-night counterparts. How much more accurate are they? Find out here.

  • 'It's OK to Be Terrible' and Other Affirmations for the Frustrated Writer

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Writing isn't supposed to be easy. But that doesn't mean it has to be painful. Here are a few things I do to power through. Call it a list of struggling-writer affirmations.

  • Blogging Benchmarks: Writing Time, Post Length, and Media Use

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most bloggers (56%) say it takes them three hours or less to write a typical blog post, according to recent research from Orbit Media Studios.

  • Three Ways Marketers Can Tell Their Stories Across Multichannel Touchpoints

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    The digital, multi-device era has disrupted traditional brand storytelling—fragmenting story plots and making genuine engagement rare. But here's how brands can still tell captivating stories that bridge channels and devices.

  • How to Improve Blog Writing Through the Art of 'Stealing' [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    Good artists copy; great artists steal—not actual information or ideas... but techniques. Check out these writing techniques for boosting your content's performance.

  • 11 Ways to Jazz Up a Boring Sales Page Without Resorting to Hype

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    You don't have to do the verbal equivalent of dressing up in a burger suit and jumping up and down at passing cars. You can give your sales page copy some rhythm and oomph with these more subtle jazzifying moves.