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  • Marketing Writing Bootcamp

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Writing

    Deliver marketing messages with crystal-clear writing! Ten marketing writing pros reveal their secrets to effective writing. From emails to newsletters, webpages to whitepapers, clear writing is a valuable skill you'll use every day. Discover how to compose compelling content that is easy to read and easy to understand at Marketing Writing Bootcamp.

  • Author to Author: Ann Handley Talks to Geraldine DeRuiter

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Writing

    Ann Handley and award-winning author Geraldine DeRuiter discuss the joys and challenges of creativity, encourage you to take risks, and remind you of the power of the written word to connect, inspire, and transform—regardless of topic or industry.

  • What Is Ghostwriting? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    This spooktacular infographic covers what ghostwriting is, examples of ghostwriting, and how the practice works.

  • Marketing Forecast: Master the Triple Crown of B2B Marketing Writing

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Writing

    Sarah Greesonbach shares how to find success today with marketing focused on webinars, original research, and thought leadership. Develop your strategy and skills for these three assets now to build your career momentum through 2025.

  • People, Data & Content: The 5-Step Content System to Pinpoint What Motivates Your Audience

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Writing

    Anne Popolizio walks you through her agency's repeatable process for A/B testing social media content and ads. Identify exactly what drives your customers' behavior so you can optimize your content and maximize your social media ROI.

  • How to Write Better Emails

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Writing

    Eman Ismail shares email insights that connect with your audience, getting more opens, more clicks, and more sales. Don't let your brand's emails get lost in the overcrowded inbox. Stand out with these effective email marketing methods.

  • Creative Compliance: Effective Writing for Regulated Industries

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Writing

    Ahava Leibtag uncovers practical strategies to align your marketing efforts with both regulatory requirements and business objectives. Discover the power of clear, accessible content that captivates your audience—in any industry.

  • Clear the Way With UX Writing

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Writing

    Prospects are checking out your website. Don't let a poor user experience scare them away! Remove those UX roadblocks and create a clear path to your buyer's next stage. Shannon Geis's UX writing essentials will help you connect your audience's needs with your business goals to make that B2B sale.

  • 7 Captivating B2B Copy Tips You Can Learn From Infomercials

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Writing

    Tap into the powerful, persuasive tactics used in TV infomercials! In Heather Lloyd-Martin's fast-paced, interactive session, she'll share the secrets of copy that engages readers and makes you money. But that's not all... Act now and you'll get Heather's checklist to writing high-conversion copy, absolutely free!

  • The Ultimate Positioning and Messaging Guide for Homepages

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Writing

    Your homepage often creates your company's first impression. It does the heavy work of brand positioning. But how do you balance your product's features with audience and stakeholder interest? Join this session to get Anthony Pierri's homepage wisdom to create crystal-clear positioning on your website.

  • NEW Email Newsletter Strategies That *Actually* Work

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Writing

    Up your email newsletter game with Ann Handley's latest insights! Whether you're just starting out or looking to lift your KPIs, Ann reveals how to increase engagement while keeping it a pleasure to write. Plus, Ann will settle the ultimate newsletter debate: how long should a newsletter BE?

  • Transforming Writing for Businesses With AI

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Writing

    AI offers near-instant document preparation and automated content creation. But it's your human expertise and creativity that makes your content engaging and effective! Join us to discover how AI tools are reshaping writing—and how they can make you indispensable. Free webinar, sponsored by Bruce Clay Inc.

  • How You Can Beat Writer's Block

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Struggling with writer's block? Learn effective ways to overcome it and manage your deadlines. Read more.

  • How to Write Concisely: Nine Tips

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Learn how to write concisely with these nine essential tips. Enhance your content's clarity and effectiveness. Read less here...

  • Surveys, Polls, Forms, and Progressive Profiling: How to Write Questions That Deliver Valuable Insights

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    It sounds simple, but writing a good question and collecting reliable answers is harder than it seems—whether you're writing full-fledged survey instruments or quick questions for polls or forms. So here are six sets of expert tips and best-practices.

  • Storytelling: Using the Power of Story to Persuade

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Branding

    Buying decisions aren't just made on data. Even in B2B, buyers are driven by emotions! Are they making the right choice? Do they trust your organization to support them after the sale? A good story appeals to both their logic and emotions—improving relationships and boosting sales. Discover how to tell a story that persuades prospects in this live workshop with Bobby Lehew.

  • The Benefits of Using Plain Language in B2B Healthcare Content

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Do healthcare B2B buyers prefer marketing content from brands that use clear, plain language? If so, what benefits does using that sort of language deliver? To find out, Aha Media conducted a study with more than 150 clinical and non-clinical professionals.

  • Email Marketing—With Jay Schwedelson (Roundtable)

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Email Marketing

    Not every email gets opened, read, and clicked. What's the secret to great response? While that depends on your audience, there are tried-and-true tactics you can use to meet your goals. Join Jay Schwedelson and your email lovin' peers to discuss what works—and what doesn't—when crafting effective emails.

  • AI Prompts—With Marcus Nelson (Roundtable)

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    Have you played with AI tools and been disappointed with the output? Do you suspect you could get better results if you just knew the right prompts? Then join Marcus Nelson and a small group of your B2B peers for this lively conversation. Ask questions, share experiences, and float ideas to get the most from tools like ChatGPT.

  • Four Steps to Stronger B2B Case Studies | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Content

    In this episode, business adviser and author Bob Wiesner shares why case studies are important, what we marketers have historically done wrong with our case studies, how to do them right—and so much more.