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  • A Brand Storytelling Framework From Rudolph the Red-Nosed Reindeer

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    The beloved American children's classic Rudolph the Red-Nosed Reindeer was published in 1939 by the Montgomery Ward department store. So it's tempting to think of it as yet another lasting piece of seasonal content marketing. Except Rudolph is so much more than that. It's also a handy framework for telling our own brand stories.

  • The State of Blogging: Post Length and Publishing Frequency Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Bloggers are writing longer posts and spending more time crafting pieces than in years past, according to recent research from Orbit Media.

  • Seven Professional Secrets to Safely Use Humor in Marketing

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Writing

    Get them laughing and make your marketing more successful. Not sure how? We've got seven techniques to finding humor in almost every situation (including the ones you're not supposed to), and the methods professionals use to "write funny" without resorting to tired clichés and stereotypes.

  • How to Make Money as a Writer [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Freelance writers have options beyond blogging to make money in their fields. And brands should know what the going rates are and where to match up with qualified writers.

  • How to Use Research to Write High-Converting CTAs and Tailor Your Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Providing useful content to your audience and selling your product or service to them aren't mutually exclusive tasks. These three tips explain how to use customer research to write compelling CTAs that help you make sales.

  • Five Subtle Mistakes That Are Limiting Your Marketing Response Rate

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    If your marketing campaigns aren't performing as well as you'd hoped, it may be that they're falling on deaf—or even alienated—ears. Here are five mistakes you need to stop making.

  • Five Ways to Make Your Marketing Copy a Whole Lot More Engaging

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Writing better copy isn't difficult, but it does take a reset of how you think about marketing copy. Follow these five steps to find your brand's authentic voice and connect with customers.

  • Five Ways to Make Your Marketing Copy a Whole Lot More Engaging

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Writing better copy isn't difficult, but it does take a reset of how you think about marketing copy. Follow these five steps to find your brand's authentic voice and connect with customers.

  • How Marketers Can Be Effective Business Storytellers (And Why They Should Be)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Storytelling is key to successful marketing and advertising, but how can you make your audience really feel the story and be captivated enough to hear more?

  • How to Write Exceptional Case Studies: Five Interview Tips

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Writing

    An effective case study starts with a great interview. These five tips will help you ask relevant questions and elicit answers that build persuasive case studies.

  • How to Write Funny: Four Lessons in Marketing Humor From the Greatest Email Ever

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Done right, humor sells. But you probably don't sell a product or service that's inherently funny. So how can you create funny content that's just right for your business?

  • Five Tips to Help You Level-Up Headlines and Titles

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Get your readers past the headline and into the content with these helpful tips for leveling-up your headline game.

  • Content Creators: 12 Tips to Help You Win Over Impatient Readers

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Four out of five readers won't get past the first sentence of an online article. For marketing content creators, today's reading habits can be challenging. But here's how you can win over impatient or distracted readers and get your content read.

  • Five Journalistic Principles That Are Key to Creating Killer Marketing Content

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Writing

    Journalists and writers may not be trained in marketing, but they can bring valuable and practical content-creation skills to marketing organizations.

  • How to Create Engaging Social Media Campaigns That Get Attention

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Getting people's attention on social media is more difficult than ever. But giving up isn't an option. So... what should marketers do? Create well-conceived, well-written campaigns that cut through the static, of course. Here's how.

  • The Ultimate Grammar Cheat Sheet for Writers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    This cheat sheet goes beyond common spelling mistakes. Keep it handy to make sure you're using "affect" and "effect" properly, to help you refrain from splicing commas, to identify those sneaky dangling modifiers, and more.

  • Seeking Inspiration: Four Steps to Being Creative on a Deadline

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    It's a battle as old as time: You've been assigned to an important project with a tight deadline, but your inspiration's running dry. How can you possibly be creative when the clock is ticking and the pressure is mounting?

  • What the Best SEOs Know About Keyword Research (And Four Tools They Use)

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: SEO

    Keyword research is vital for success, because it's all about determining user intent. And without user intent, there is nothing guiding the content we create, the backlinks we aim to earn, and the on-page content we optimize.

  • Seven Perfectionism Pitfalls to Avoid in Your Writing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    Your first draft doesn't have to be perfect, and your research doesn't have to take forever. By focusing on making yourself a pragmatic writer rather than a perfectionist, you can become both more creative and faster.

  • The Most Effective Number in Article Headlines [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Writing

    Which number in headlines for list-based articles/blog posts is correlated to the most social shares? To find out, Venngage examined the performance of 121,333 "listicle" articles/posts from brands and publishers.