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  • Using AI + B2B Personas to Engage Buyers, Drive Growth, and Do More With Less

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    Customers increasingly favor self-education before contacting sales—giving you a remarkable opportunity to connect with your audience and contribute to revenue. Ardath Albee shows you how to create customer personas with AI and target your customers with personalized marketing strategies.

  • AI Use Across the Customer Journey Means Aligning Across Teams

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    The time for experimenting with AI for one-off tasks is over. It's time to use AI across the customer journey—and that means cross-functional collaboration to ensure impactful results. Dive deeper now.

  • Accelerating AI's Impact Across the Entire Buyer & Customer Journey

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    You're aware of AI's potential to revolutionize your demand gen programs. But how do you actually apply AI to achieve impact at scale? Matt Heinz shares real-world use cases and best practices to integrate AI across your marketing organization to enhance your customer's journey.

  • How to Strategize for the Rise of Text-to-Video AI

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Here's how marketing and communications professionals can begin strategizing for text-to-video AI in efficient, prepared, and innovative ways. Get ready for what's ahead.

  • AI Growth Statistics: The Transformative Impact of Artificial Intelligence

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    AI's impact on businesses worldwide is already undeniable, and the anticipated impact even more profound. Check out these select stats on the growth of AI.

  • Can AI Save You From Marketing Inferno?

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    In a special presentation, Kenda Macdonald, author of the bestselling Hack the Buyer Brain, explains the marketing crimes we often unwittingly commit—and how AI can help us escape the fiery depths. Read more and watch a clip.

  • Segmentation Is Dead: Rethinking Micro-Targeting (And B2B Marketing) in the Algorithmic Age

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    The era of micro-targeting B2B decision-makers with narrow targeting attributes is over. Opt-outs are surging, data collection is limited, and once-granular targeting options are fading. It's time to face reality.

  • Demand Generation and AI: Conversion Trifecta or Dante's 9 Levels of Hell?

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    AI personalization can improve your demand gen results—but you have to be careful where you focus your efforts. Kenda Macdonald takes a deep dive into what you should be personalizing in your demand gen, what you can safely ignore, and how to use AI for more effective personalization.

  • The Incredible Growth of AI-Related Terms in Media Reports

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    The use of terminology related to artificial intelligence (such as "AI" and "generative AI") by media outlets has grown tremendously since the release of ChatGPT in November 2022, according to recent research.

  • The Benefits of Using AI in the Sales Process

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Explore how AI can be used in sales to improve efficiency, decision-making, and outcomes, based on insights derived from a survey of 250+ sales professionals globally. Check out the details.

  • Personalization Perfected: Conversational AI's Impact on Demand Generation

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    Redefine customer engagement and drive demand with Conversational AI! Caitlin Seele explores how Conversational AI turns generic website interactions into meaningful customer experiences. Simplify your demand gen with Conversational AI's ability to personalize content with predictive analytics.

  • AI for Demand Gen Marketers

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    Join MarketingProfs April 24 – June 26 for AI for Demand Gen Marketers, the online event for marketers who want to see real, meaningful improvements to their demand and GTM programs using the power of AI. Over 10 live weekly sessions, you'll learn how to harness the power of AI from experts you know and trust as they cover critical whats and how-tos—live. Plus, we're recording every broadcast, so you can stream when you want on-demand.

  • How AI Search Will Change Your Content Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Delve into how AI is reshaping content marketing strategy and search engine interactions so you can prepare for the future of content and SEO. Read more.

  • Manager Survey: Will AI Replace Employees and Lower Salaries?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Do managers think artificial intelligence will lead to fewer employees and lower salaries? To find out, researchers conducted a survey of 3,000 adults in the United States in management positions.

  • Grow Your Small Business Marketing Footprint With AI

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Artificial Intelligence

    Small business marketing has a new ally in artificial intelligence. In this webinar, discover how AI can eliminate work, save you time, and make it easier to personalize the customer journey. With AI as your assistant, your small business will achieve huge results. Sponsored by Salesforce.

  • Creating Compelling Experiences With Data + AI for B2B Consumers: Salesforce's Neha Shah & Ruth Bolster

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Customer Experience

    Explore how data and AI are reshaping B2B marketing, enhancing personalization, and driving customer engagement. Hear what advice and insights industry experts from Salesforce share.

  • The State of Generative AI Use in Public Relations

    Chart

    CONTENT TYPE: Chart | TOPIC: Public Relations

    Are PR pros using generative AI to help with their jobs? If so, what sorts of tasks are they using AI programs for? Find out.

  • The Marketer's Guide to Prompt Engineering

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    There's no shortage of AI tools. But the quality of the results you get are directly related to the prompts you feed those tools. Christopher S. Penn (chief data scientist at Trust Insights) uncovers the magic of AI prompting, his favorite structure to engineer your own high-performing prompts, and more.

  • Next-Gen Social: Unleashing AI for Epic Social Media Success

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    Reach your buyers where they hang out—social media—and let AI do the heavy work! Brooke Sellas (CEO of B Squared Media) uncovers AI tools and strategies to transform your social marketing, raise engagement, and grow your brand reputation... plus the ethical concerns that make or break brand trust with buyers.

  • How Marketers Are Getting AI All Wrong (And What to Do About It)

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    What many of us are worried about is not inevitable. You don't have to surrender your craft or creativity or the joy you find in it to AI or Silicon Valley. Nor do you have to surrender your ethics. You have a choice.