Unlock the Power of Artificial Intelligence

CONTENT TYPE: Article | TOPIC: Martech

Why do a mundane task when software can do it for you? The use of AI in marketing has gone mainstream in recent years. Where will it go from here?

CONTENT TYPE: Article | TOPIC: Marketing Management

Real-world AI looks very different from sci-fi TV's beeping robots most of us watched while growing up. Today's AI cannot fulfill its potential if it's relegated to its usual incarnation—expensive prototypes or initiatives. AI in the enterprise functions best as an integral part of a product management system.

CONTENT TYPE: Article | TOPIC: Customer Experience

Traditional CRM systems are now costing companies revenue rather than increasing it. The solution should be to give AI the baton—because it can help reduce churn and lead to better integration with CX.