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  • AI for Digital Marketers

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    Join MarketingProfs January 10 - March 13 for AI for Digital Marketers, the online event for marketers who want to improve their digital programs with the power of AI. Over 10 live weekly sessions, you'll learn how to harness the power of AI from experts you know and trust as they cover critical whats and how-tos—live. Plus, we're recording every broadcast, so you can stream when you want on-demand.

  • 57 Great AI Tools to Try in 2024 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    This infographic provides recommendations for AI solutions to explore across a wide range of different areas, including content creation, design, sales, and email marketing.

  • Transforming Writing for Businesses With AI

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Writing

    AI offers near-instant document preparation and automated content creation. But it's your human expertise and creativity that makes your content engaging and effective! Join us to discover how AI tools are reshaping writing—and how they can make you indispensable. Free webinar, sponsored by Bruce Clay Inc.

  • Five Ways to Use AI to Improve Your Advertising Strategy and Impact

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Discover how AI is transforming ad optimization, creative strategies, and audience targeting to deliver impactful advertising results. Find out more.

  • The Crawl, Walk, Run of AI in the Advertising Creative Process

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    See how generative AI is reshaping the advertising creative process, from data analysis to real-time optimization. Learn more.

  • Why AI in B2B Marketing Is Essential for Survival and Success: Benefits & Strategies

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Review how AI is reshaping B2B marketing through enhanced personalization, automation, and data-driven strategies. Learn more.

  • Are AI Tools Disrupting Google's Search Dominance? Not Yet.

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Google remains in a powerful and dominant position in search despite the rise of AI-driven tools, according to recent research.

  • The Future of B2B Customer Experience: Human vs. Machine

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Explore how AI & technology and the human touch will together transform B2B customer experience, creating personalized interactions. Learn more.

  • The Top Challenges in Executing a Data-Driven Marketing Strategy

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Marketing leaders say the greatest challenge they face in executing a data-driven marketing strategy is targeting segmented audiences, according to recent research from Ascend2.

  • The Top Benefits and Challenges of Using AI for Social Media Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    What major benefits are marketers reporting from the use of generative AI in their social media strategies? What are the top challenges they're facing?

  • Five Ways Small Businesses Can Use Generative AI [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    This infographic looks at five key areas where AI text generators can help small businesses: providing customer service, developing marketing copy, streamlining email inboxes, uncovering trends, and analyzing the competition.

  • How to Foster a People-Centric Company Culture in the AI Era: Five Tips for Leaders

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    These five actionable tips can help business leaders cultivate a people-centric company culture in the AI era. Read more.

  • Five Sales Enablement Tips for the AI Era

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Learn how AI is transforming sales enablement with these five practical tips. Improve your team's efficiency and effectiveness. Read more.

  • How the Martech Landscape Has Transformed Since 2011

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    The number of marketing technology software products has grown exponentially over the past 13 years, according to recent research.

  • How Familiar and Skilled Are B2B Marketers With AI?

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Most B2B marketing leaders say their teams have a moderate level of competency in using artificial intelligence applications, according to recent research from Demand Spring.

  • AI, Ethics, and the Law: How to Stay Aboveboard

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Discover key legal and ethical considerations for using AI in marketing from expert Ruth Carter. Follow these guidelines for compliance. Read more.

  • The AI Boom: What the Tech Landscape Looks Like for CIOs in 2024 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    Chief information officers (CIOs) are focusing heavily on investing in artificial intelligence and learning about artificial intelligence this year, according to a recent survey.

  • Business Leaders' Top Concerns About Generative AI

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Business leaders increasingly have concerns about generative AI across a range of areas, including data security, cost, accuracy, and transparency, according to recent research.

  • AI-Washing: Are Buyers Being Taken to the Cleaners?

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Learn about the risks of AI-washing and how deceptive AI claims can mislead customers and erode market trust. Read more.

  • Seven Steps for Rolling Out AI Across Your Demand Gen Programs

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Learn how to integrate AI into your demand generation process with these seven practical steps that ensure scalable and repeatable results. Read more.