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  • Five Use Cases for AI in B2B Marketing (Beyond Content Generation)

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Discover five use cases for AI that go beyond just generating content and instead help marketers drive more high-quality leads, qualified conversations, and revenue. Read more.

  • 10 Ways Humans Can Get More From LinkedIn Using ChatGPT

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Social Media Marketing

    There are plenty of smart, responsible ways for social media marketers to use AI in B2B marketing. Join Andy Crestodina for practical strategies for using ChatGPT to boost LinkedIn performance, generate engaging content, and create impactful social assets at this MarketingProfs free webinar.

  • Navigating AI Adoption and Use in Marketing: A Strategic Approach

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Explore how AI empowers businesses with strategic automation, personalized content, and data-driven decision-making. Start building your AI-driven strategy now. Read more.

  • How AI Is Revolutionizing Marketing Automation

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Artificial Intelligence

    Marketing automation is getting an upgrade! New AI tools can automate your workflows and optimize campaigns to drive business. Whether you're refining your existing marketing automation or starting fresh, this free webinar will provide actionable insights to elevate your marketing results. Sponsored by Act-On.

  • 'Human-Ready Marketing': The Power of Human-AI Synergy

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Learn how marketing teams can combine AI and human expertise to enhance creativity, efficiency, and marketing performance. Read more.

  • The Biggest Barriers to Adopting AI for Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    A lack of education and training around artificial intelligence is the biggest barrier to AI adoption by marketing departments, according to recent research.

  • 57 Great AI Tools to Try in 2024 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    This infographic provides recommendations for AI solutions to explore across a wide range of different areas, including content creation, design, sales, and email marketing.

  • Transforming Writing for Businesses With AI

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Writing

    AI offers near-instant document preparation and automated content creation. But it's your human expertise and creativity that makes your content engaging and effective! Join us to discover how AI tools are reshaping writing—and how they can make you indispensable. Free webinar, sponsored by Bruce Clay Inc.

  • Five Ways to Use AI to Improve Your Advertising Strategy and Impact

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Discover how AI is transforming ad optimization, creative strategies, and audience targeting to deliver impactful advertising results. Find out more.

  • The Crawl, Walk, Run of AI in the Advertising Creative Process

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    See how generative AI is reshaping the advertising creative process, from data analysis to real-time optimization. Learn more.

  • Why AI in B2B Marketing Is Essential for Survival and Success: Benefits & Strategies

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Review how AI is reshaping B2B marketing through enhanced personalization, automation, and data-driven strategies. Learn more.

  • Are AI Tools Disrupting Google's Search Dominance? Not Yet.

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Google remains in a powerful and dominant position in search despite the rise of AI-driven tools, according to recent research.

  • The Future of B2B Customer Experience: Human vs. Machine

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Explore how AI & technology and the human touch will together transform B2B customer experience, creating personalized interactions. Learn more.

  • The Top Challenges in Executing a Data-Driven Marketing Strategy

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Marketing leaders say the greatest challenge they face in executing a data-driven marketing strategy is targeting segmented audiences, according to recent research from Ascend2.

  • The Top Benefits and Challenges of Using AI for Social Media Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    What major benefits are marketers reporting from the use of generative AI in their social media strategies? What are the top challenges they're facing?

  • Five Ways Small Businesses Can Use Generative AI [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    This infographic looks at five key areas where AI text generators can help small businesses: providing customer service, developing marketing copy, streamlining email inboxes, uncovering trends, and analyzing the competition.

  • How to Foster a People-Centric Company Culture in the AI Era: Five Tips for Leaders

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    These five actionable tips can help business leaders cultivate a people-centric company culture in the AI era. Read more.

  • Five Sales Enablement Tips for the AI Era

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Learn how AI is transforming sales enablement with these five practical tips. Improve your team's efficiency and effectiveness. Read more.

  • How the Martech Landscape Has Transformed Since 2011

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    The number of marketing technology software products has grown exponentially over the past 13 years, according to recent research.

  • How Familiar and Skilled Are B2B Marketers With AI?

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Most B2B marketing leaders say their teams have a moderate level of competency in using artificial intelligence applications, according to recent research from Demand Spring.