FILTERS

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Sort by:
  • Nearly 1.1 trillion display ad impressions were delivered to US Internet users in the first quarter of 2011; among them, Facebook accounted for 346 billion—31.2% of the total display market—nearly twice the level delivered one year earlier, according to data from comScore Ad Metrix.

  • Increasing social media chatter about your brand is almost always beneficial and can help drive sales. Take it a step further: Highlight the social buzz around your brand in your email campaigns using these five tips.

  • Although most surveyed moms who own e-readers are happy with their devices, moms who use social media are far more likely than non-social moms to share information about their e-reader brand with friends and family and pay a higher price for their device, according to a survey from Motista.

  • Marketers can now identify their various industries' top 10 influential voices across blogs, articles, and social networks—and also see their own influence ranking vs. other voices in a given market—with the help of a free tool released this week.

  • Social media advertising revenues are forecast to reach $8.3 billion in 2015, up from an estimated $2.1 billion in 2010—a compound annual growth rate (CAGR) of 31.6%, according to BIA/Kelsey's US Local Media Annual Forecast.

  • Content is the fuel of social interaction on the Web: Nearly one-quarter (23%) of all social media messages and one-half (47%) of industry-specific social messages contain links to content, according to a new study by AOL and Nielsen.

  • Warning: Some of your colleagues are afraid—deeply, irrationally afraid—of social media. How can you overcome their resistance against social media? Have them commit in writing, and follow these five steps.

  • Your name may be the key to your success: "Peter" and "Deborah" are the most popular names of CEOs on the professional social networking site LinkedIn, according to research by LinkedIn, which examines correlations between people's first names and their career choices.

  • Most marketers understand the value of good customer data, but they still struggle to organize and use it effectively: 62% cite "turning data into action" as their top marketing issue in 2011, according to a report by Unica.

  • Having been neck-deep in the psychology of influence and the business of marketing while launching my own book, I had the opportunity to ask Guy Kawasaki about succeeding by embracing the "nobodies," thinking differently about demand generation, and enchanting your employees.

  • Nearly one in four visitors to B2B websites referred by LinkedIn are enterprise visitors—those arriving at sites via corporate IP addresses—according to a report by LeadFormix. Among such leads, those referred by LinkedIn "groups" are the most likely to complete a form-fill, or convert.

  • What are others saying about you and your company online? With so many online channels available to consumers and competitors, it's time you took control of your online reputation. Just follow these seven simple steps.

  • When choosing someone to lead the charge on the social media front, do you want someone who's merely "good at social media" or someone who can achieve business goals? Here's how to hire the right person and get results.

  • More than nine out of ten B2B marketers (93%) say they conduct social media marketing to some extent and cite LinkedIn as their single most important social channel, according to a new report from BtoB Online.

  • "We're not allowed to" is one of the most commonly uttered phrases about social media by marketing professionals in regulated industries. Here are three ways to cut through the red tape and get back in the game.

  • Spending on custom content published via digital channels—such as video, mobile, and Web—reached an all-time high of $12.5 billion in 2010, up from $12.1 billion in 2009, according to a new study by the Custom Content Council and ContentWise.

  • More than two-thirds of marketers (67.5%) say they plan to invest more dollars in display advertising over the next 18 months, and 59.0% plan to invest more in mobile over the same period, according to a new survey from Bizo.

  • Let's face it: Business is changing. It's now being conducted through meaningful conversations between organizations and constituents. But it isn't easy. Here are seven rules to live by to achieve social success.

  • Everywhere you look, people are talking about "communities"—how to find them, how to join them, and... if you're lucky, how to successfully sell your products and services to their members. Here are five steps to engaging online communities and finding and maintaining your fanatics.

  • Most women use Facebook to keep their friends informed about what they are doing, but few have tolerance for friends who use the site to brag or over-share, according to a survey from Eversave, which also explores group-buying preferences among women.