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  • Few Smartphone Owners Check In With Geosocial Services

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Only 12% of adult smartphone owners in the US say they use their phones to check in with geosocial services such as Foursquare and Gowalla, whereas 55% use their smartphones to find location-based directions or recommendations, according to a new report by Pew Research. Nearly six in ten (59%) smartphone owners use their phones to access social networking sites, while 15% use their phone to access Twitter.

  • Forrester: Online Moms Less Social but More Purposeful

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Digital moms are less likely than other online women to use social networking sites on a regular basis, but moms who do are more likely to interact with brands and post opinions about products and services on social sites and forums, according to Forrester Research.

  • Small Businesses Moving Aggressively to Online Marketing

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    CONTENT TYPE: Chart | TOPIC: None

    Small and midsize companies (SMBs) continue to move marketing dollars to digital channels, according to BIA/Kelsey, which now forecasts digital spending among US SMBs to reach $16.6 billion annually by 2015—roughly 70% of total SMB marketing budgets.

  • Forrester: Interactive Spending to Reach $76.6B by 2016

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    CONTENT TYPE: Chart | TOPIC: None

    US advertisers are expected to spend nearly $77 billion on interactive marketing by 2016—as much as they now spend on TV—according to a new report by Forrester Research. By 2016, search, display, mobile, email, and social media together are expected to constitute 26% of all ad spending, up from 16% in 2011.

  • Brands' Facebook Pages Strengthen Customer Perception

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    One-quarter (25%) of online Americans strongly agree that a brand's presence on Facebook signals that it's interested in hearing what customers have to say, and another 51% somewhat agree with that statement, according to a survey from Polaris Marketing Research.

  • Brands Betting Big on Social, Email, Content Marketing

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    CONTENT TYPE: Chart | TOPIC: None

    As marketers gear up for the fourth quarter, the busiest time on their marketing calendars, nearly two-thirds (63.4%) say they are planning to increase focus on social media over the next 12 months, while nearly one-half plan to increase focus on email (45.5%) and content marketing (45.3%), according to a new survey from Bizo.

  • 25 Keys to Getting Waaaaay More Out of Your Social Media Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Social media marketing can broaden your reach, enable you to engage your audience, and help you create raving fans if you use it the right way. So why are so many businesses still treading water with social media marketing?

  • New 'X Factors' in Buying and Selling

    Article

    CONTENT TYPE: Article | TOPIC: None

    Up until the mid '80s and early '90s, salespersons held most of the trump cards. To make decisions, buyers had to rely on the information that sellers brought to the table. But the buying/selling process has changed.

  • The Funnel Is Dead, Long Live the Measurable Customer Narrative

    Article

    CONTENT TYPE: Article | TOPIC: None

    One of those reassuring little white lies we tell ourselves as marketers is this: People make linear decisions. It's simpler to draw straight lines about people's behavior, so to date we have typically pushed people through carefully scripted marketing processes. But, especially today, it just ain't so.

  • Most Marketers Monitor Social Media, Few Fully Satisfied

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Nearly three-quarters (74%) of surveyed marketers say they are actively monitoring social media via paid or free tools, but less than one-quarter (24%) among them say they are extremely satisfied with their social monitoring tools, according to a survey from Web Liquid.

  • Search and Email Still Rule the Web, but Social Networking Rising

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    CONTENT TYPE: Chart | TOPIC: None

    Since 2002, search and email have been the most popular online activities in the US and remain so today, according to a new report by Pew Research.

  • Digitally Savviest Magazine Brands: Time, People, Self

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    CONTENT TYPE: Chart | TOPIC: None

    Time Magazine, People, and Self earned the top three spots among a list of 87 prominent magazine brands for exceptional marketing performance across digital, social, and mobile channels, according to the newly launched L2 ThinkTank Digital IQ Index, which measures and ranks the digital competence of magazine brands.

  • Google+ on Track to Become No. 2 Social Site in US

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Only one month after its launch, the Google+ project has gained tremendous momentum and praise, and it's already forecast to become the second most popular social networking site in the US by mid-2012, according to a study by YouGov.

  • LinkedIn Audiences Highly Engaged, Active in Groups

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    LinkedIn continues to dominate the executive corner of the social media universe with a highly-engaged member base: 61% of registered LinkedIn users say LinkedIn is the social site they use most for professional networking, and 35% check the site daily, according to a survey from Lab42.

  • WOM, Forums, Blogs Top Influencers of SMB Buyers

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Though word-of-mouth recommendations still have the greatest influence on purchasing decisions among small and medium-sized businesses, online forums and blogs play a huge role in the process, too—and a more influential one than advertisements or consultations with salespeople, according to a new survey from Ivy Worldwide.

  • Clash of the Social Network Titans: Google+, Facebook, and Twitter

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    A few weeks into Google+, and most at least know of the new social networking site, even if they haven't joined yet. Still resisting? Based on its current growth rate, you may want to jump in sooner rather than later. Or not.

  • Facebook: Brands Should Target Friends of Fans

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Brands that conduct Facebook marketing can gain huge benefits by targeting the friends of their Facebook fans, according to a new report by comScore and Facebook, which also found that Facebook users spend 27% of their time browsing homepage newsfeeds.

  • Brands and Social Media: The Rise of Social Advertising

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Brands are using a new and expanding set of advertising tools to reach social consumers: 67% of surveyed brand managers say they conduct some type of social media advertising and another 18% plan to implement such activities in the next year, according to a new study by The Pivot Conference and Brian Solis.

  • Politics and Social Media: Capitol Hill Connects With Constituents

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most Members of Congress have integrated social media into their communications strategies—using social tools to gauge public opinion, communicate with constituents, and reach new people, according to a survey from the Congressional Management Foundation (CMF).

  • Social Media in Canada: Likes, Follows Sway Brand Perception

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    More than six in ten online Canadians (62%) say they have a social networking profile; among them 48% "like" or "follow" at least one brand or company on a social site, and 49% say their views of products and brands are influenced by recommendations of those in their social network, according to a survey from Ipsos.