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  • Online Lead Generation Drives Higher Growth, Profitability

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    CONTENT TYPE: Chart | TOPIC: None

    Professional services companies that generate a large proportion of business leads via online sources grow faster and more profitably than firms without such lead capabilities, according to a new study by Hinge Marketing, which also found that SEO, blogging, and Web analytics are among the most effective online marketing tools for such firms.

  • Five Marketing Trends That Only a CMO Contemplating Career Suicide Would Ignore

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketing is changing and evolving at a rapid pace. Are you keeping up? Here are five major changes taking shape in 2012 that CMOs can't afford to ignore.

  • Flash Sale Emails Boost Transaction Rates

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    CONTENT TYPE: Chart | TOPIC: None

    The flash sale is one of the hottest tools being used today to capture customers' attention, and email is a key driver of such campaigns, generating on average 18% of referral traffic to websites advertising flash sales, higher than social media (13%) and search (11%), according to a report by Experian CheetahMail.

  • Brands to Focus on Localized Content Marketing

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    CONTENT TYPE: Chart | TOPIC: None

    Engaging local target audiences is a strategic focus for many brands: 49% of national marketers surveyed say localized marketing is essential to business growth and profitability, particularly as it relates to demand generation and sell-through of products and services, according to a study by the CMO Council. Moreover, 86% of marketers say they intend to look for ways to better modify, adapt, and localize their marketing content, messaging, and prospect engagement practices.

  • Marketing Smarts: Startups, Social, and Search: Thoughts From a Serial CEO

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Nichole Goodyear, strategic adviser at Extole, chats about running startups, changes in advertising, and the future of social search... in the latest Marketing Smarts podcast from MarketingProfs.

  • Social Media Is Only Part of the Answer

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    The best way to embark on a social media marketing strategy is to prepare in advance. To ensure success and maximize results, learn six questions you'll need to tackle before delving into your next social strategy.

  • Social Conversations Becoming More Positive and Global

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Conversations taking place on blogs, forums, and major news platforms have grown more positive in sentiment over the past two years, and the rise in social media adoption worldwide has slightly diminished North America's position as the center of the social media universe, according to a report by Sysomos.

  • Fortune 500 Adoption of Social Media Slowing

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The use of blogging, Twitter, and Facebook among the nation's largest companies has leveled off in 2011, according to a new study by the University of Massachusetts at Dartmouth.

  • What Social Media Can't Do for International Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Applying social media marketing efforts to an international audience could present unique challenges—but it doesn't have to. Learn six best-practices that'll ensure the greatest ROI in localized social media.

  • It Is Written on the Tablets: News Consumption Going Mobile

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    CONTENT TYPE: Chart | TOPIC: None

    Some 18 months after the introduction of the iPad, 11% of US adults now own a tablet computer of some kind, and among them 53% access news via tablet every day, reading long articles as well as browsing headlines, according to a new report by Pew Research.

  • Top Brands on Facebook: Coca-Cola, Hyundai, MTV

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    CONTENT TYPE: Chart | TOPIC: None

    With a Facebook follower base of more than 34 million fans, and growing some 2.6% each month, Coca-Cola is ranked as the top brand on Facebook among the nation's top 100 advertisers, according to the Covario Facebook Presence Index, which evaluates the competitive performance of Facebook pages.

  • Social, Interactive Options Boost Influence of B2B Content

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    CONTENT TYPE: Chart | TOPIC: None

    Prospective technology buyers who consume whitepapers and other types of tech content say they perceive marketing collateral to be more influential when it displays a social sharing option, or when audio or video content is embedded within it.

  • Marketing Smarts: Social Media Monitoring Feeds on Brains

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    In this episode of Marketing Smarts, Aaron Weber of Spiral16 discusses what makes content popular, how effective algorithms are at parsing the Web's information, and how to connect with the people who are talking about you.

  • Social Media Engagement Drives Customer Loyalty, Higher Spending

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    People who engage with brands via social media demonstrate a deeper emotional commitment to those brands, and they spend between 20% and 40% more than other customers on the products and services offered by the brands, according to a report by Bain & Company.

  • Social Networking via Mobile Devices Surging

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    CONTENT TYPE: Chart | TOPIC: None

    Mobile social networking is on the rise: As of August 2011, the number of people who accessed Facebook, LinkedIn, and Twitter via mobile devices grew 50%, 69%, and 75%, respectively, over the same period a year earlier, according to a report by the comScore MobiLens service.

  • Twitter Brand Followers More Likely to Recommend, Buy Products

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    People who follow brands on Twitter say they are more likely to buy products from the brands they follow and more likely to recommend those brands to friends, according to a new study by Constant Contact and Chadwick Martin Bailey.

  • Booz: Adaptability Is Key for Social Media Success

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Among a list of 12 social media success enablers, the ability to react and adapt quickly to change is ranked as the most important factor for succeeding in today's social media environment, according to a new survey from Booz & Company and Buddy Media Research.

  • Is Brand Marketing in a Revolution or Evolution?

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    CONTENT TYPE: Chart | TOPIC: None

    Marketing professionals have mixed opinions on the state of branding today: 58% of those surveyed say "we're in a time of revolutionary change when it comes to how powerful brands are created," whereas 42% express the opposite viewpoint, saying "the fundamentals haven't changed at all," according to a report by the Branding Forward Project.

  • Three Approaches to Promoting Your Event Online

    Article

    CONTENT TYPE: Article | TOPIC: None

    Thanks to the Internet, event promotion has never been cheaper to do or easier to track. But before you set off to promote your next event online, learn the benefits—and drawbacks—of three popular approaches.

  • IBM: CMOs Struggle to Keep Up With Digital, Social Marketing

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    CONTENT TYPE: Chart | TOPIC: None

    Most of the world's top marketing executives understand the dramatic shifts occurring in the way they engage with customers, but still struggle to manage the change, according to a new survey from IBM: 79% of CMOs expect a high or very high level of marketing complexity over the next five years, but only 48% say they feel prepared to cope with it.