Social Media Marketing Resources

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More than four in five marketing executives (82%) say they expect campaigns to be measured, yet few can effectively evaluate the ROI of key channels such as public relations (18%), search engine optimization (24%), and social media (26%), according to a survey from Ifbyphone.

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Group deals are gaining popularity among local businesses: 12% of surveyed local merchants say they have offered a group-deal promotion, up 33% (3 percentage points) from the 9% who said so in June 2011, according to the seventh annual MerchantCircle Confidence Index.

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More than two-thirds of business leaders (68%) say they plan to integrate social media with their email marketing efforts in 2012, and 44% plan to integrate mobile with email, according to a survey from StrongMail.

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Among Facebook wall posts related to Black Friday (Nov 25) and Cyber Monday (Nov 28) in 2011, those containing the word "coupon" were far more engaging than other posts about the year's most celebrated shopping days, according to a report by Buddy Media, which explores how brands used Facebook during the month of November to spread the word about holiday shopping.

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With smartphone penetration reaching an impressive 80% in the small-business community, interest in mobile marketing is mounting: 21.8% of small-business decision-makers say they plan to dedicate more resources to mobile marketing in 2012, up from the 12.6% who said so a year earlier, according to a report by Ad-ology Research.

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Some 9 in 10 B2B marketing organizations, regardless of company size or industry, say they've used content as a form of marketing in 2011, according to a study by the Content Marketing Institute and MarketingProfs. Moreover, those marketers also say they employ on average eight separate content marketing tactics to achieve their marketing goals.

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Human interest stories dominated our attention in 2011, particularly those about babies, animals, and natural disasters, according to Facebook's list of the top 40 most shared articles in 2011.

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Growing numbers of small businesses continue to adopt social marketing: 81% now report using social media channels to market their businesses, up from the 73% reported six months earlier, according to a survey from Constant Contact. Among those now using social media channels, 65% say such tools complement other forms of marketing.

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Though more than two-thirds (68%) of surveyed Internet users say they use Facebook, only 21% have "liked" a branded page on Facebook, whereas more than one-third have given a thumbs up to other content such as wall posts (36%), pictures (37%), and comments (37%), according to a survey from Crowd Science.

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Businesses may be wasting time and money trying to reach consumers who resent brands intruding on their social networking spaces: Fully 60% of socially networked Americans say they don't want to engage with brands via social media, according to the Digital Life study by TNS, a Kantar company.

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Interactive marketing budgets are forecast to grow at a compound annual growth rate (CAGR) of 17% over the next five years, but not all industries will invest at the same pace, according to a new report by Forrester Research.

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Social media use has become so pervasive in the lives of American teens that having a presence on a social networking site, Facebook in particular, is almost synonymous with being online, according to a report by Pew Research.

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Over the past year, America's top brands have made improvements in how they use online branded communities to reach their customers, but some opportunities for engagement remain untapped, according to a new report by ComBlu.

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Tablet users spent nearly 30% more time per session than desktop users watching online videos in the third quarter of 2011 and they were twice as likely as desktop viewers to complete those viewing sessions, according to Ooyala's Video Index Report. In addition, Facebook was the most popular way to share video content, nearly nine times more popular than Twitter.