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  • Blogs Top List of Social Media Investments for 2012

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Fully seven in ten brands (70%) say they plan to increase their presence across social media platforms in 2012, while 59% plan to boost the frequency of social content publishing, according to survey from Awareness. Many brands plan to focus efforts beyond the big three platforms (Facebook, Twitter, and LinkedIn) in 2012, expanding their reach into multiple social marketing channels.

  • Follow AMEX's Example of a Successful Facebook Campaign

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Sure, Facebook promotions can get you some "Likes," but is that all there is? Learn how American Express's Israel division used Facebook to gain valuable customer insight and deepen brand engagement.

  • Websites Trump Social Media for Finding Holiday Deals

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    CONTENT TYPE: Chart | TOPIC: None

    When searching for the best holiday deals, one-quarter (25%) of surveyed consumers say they prefer visiting brand websites over other channels such as print media (15%), email newsletters and notifications (13%), and Facebook (3%), according to a survey from Crowd Science.

  • Ad Agencies Slow to Adapt to Online Marketing

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    CONTENT TYPE: Chart | TOPIC: None

    Only 9% of senior-level marketers say traditional ad agencies are doing a good job of evolving and extending service capabilities in the digital age, according to a study by the CMO Council. Moreover, such firms are likely to be challenged by specialized digital marketing providers in 2012.

  • Social Media Lessons From the GOP Race

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Republican presidential candidates have made social media an integral part of their campaign efforts to win the White House in 2012—signing on to various social networks in hopes of reaching key constituents—and marketers can learn a lot by watching the political campaigns at work, according to a study by iContact.

  • 2012 CES Wrap-Up: Top Trends, Devices, and Brands

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    CONTENT TYPE: Chart | TOPIC: None

    Tech brands Microsoft and Motorola generated the most Twitter buzz at the 2012 International Consumer Electronics Show (CES) held January 10-13 in Las Vegas, each accounting for 5% of #CES-tagged Twitter mentions during the annual event, according to a study by Simply Measured.

  • Top Shopping Tools: Web Browsers, Smartphones, and Facebook

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    CONTENT TYPE: Chart | TOPIC: None

    Among the various digital shopping channels available to consumers today, when discovering new products, most online shoppers prefer to use websites via PC or laptop or browser-based mobile sites via smartphone rather than mobile apps, according to a new study by Zmags.

  • Integrating Social Media Still Challenges Marketers

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Although most US companies use social networks—66% have a Facebook page, 51% have a Twitter account, and 44% have a LinkedIn page—only 16% say their social marketing efforts are fully integrated across the organization, according to a study by InSites Consulting.

  • Top Social Networking Trends and Need-to-Knows

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Social networking was the most popular online content category in the world as of October 2011, accounting for 19% of all time spent online, or one out of every five minutes, according to a whitepaper by comScore.

  • Mobile Social Media: Top Apps, Deal Sites, and More

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Social consumers—people who are active on various social networking sites—use mobile devices broadly in their social activities, such as checking in with social networking sites, sharing content, playing games, and finding deals, according to a study by the Pivot Conference.

  • Facebook: Where Gen-Y's Personal and Work Lives Converge

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Social networking is blurring the lines between people's personal and professional lives, particularly among younger generations, according to a new study by Millennial Branding.

  • Social Media for Beautiful Things: Pinterest Soars

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Visits to the invitation-only social networking site Pinterest skyrocketed in the second half of 2011, reaching 11.0 million as of December 17, up nearly 40 times the level recorded six months earlier, according to data from Experian Hitwise.

  • Personal Branding Trends for 2012 (Part 1)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Over the years, personal branding has proven to be an effective technique for enabling career success. But how we build our brands is evolving. Learn six personal branding trends for 2012 that'll help keep you ahead of the pack.

  • Facebook Top Search Term and Top Website of 2011

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    CONTENT TYPE: Chart | TOPIC: None

    Facebook was the most popular search term and the most popular website in the US in 2011, according to an Experian Hitwise analysis of the top 1,000 search terms for 2011.

  • The Email Marketer's Success Kit: Five Trends for 2012

    Article

    CONTENT TYPE: Article | TOPIC: None

    Now that 2011 is in our rearview mirrors, it's time to focus on 2012. Though the email marketing environment shifts especially swiftly, five dominating trends from 2011 will continue to reign this year.

  • Google+ Pages Gaining on Facebook Among Top Brands

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    More than three-quarters (77%) of the Top 100 global brands had a Google+ page as of December 19, 2011, up 16 percentage points from the 61% that did so a month earlier, according to research by BrightEdge Technologies.

  • Four Ways to Make Local Deals Work

    Article

    CONTENT TYPE: Article | TOPIC: None

    Are your daily deals promotions hurting your bottom line? It doesn't have to be that way. Here are four key tips for using daily deals to boost awareness, gain and maintain customers, and get results.

  • How Americans Use Social Media, and Why They 'Friend'

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Americans are using social media—online forums, blogs, and social networks—to conduct a huge variety of every-day activities, from professional networking and consumer products research to entertainment and dating, according to a survey from NM Incite.

  • What Marketers Don't Get About Social Media Audiences

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    There appears to be a disconnect between what marketers think consumers want from social media and what consumers actually want: Most senior marketers say consumers "want to be heard," but consumers say they want exclusive offers in exchange for interaction, according to a report by the CMO Council.

  • Social Marketing Going Mainstream, but Experimenting Is Still Key

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Brand managers are split on the current state of social marketing in their organizations: 50.8% say marketing via social media is already mainstream or will become so by the end of 2012, but nearly an equal proportion (49.2%) say social marketing will likely still be characterized by continued experimentation by the year-end, according to a report by the 2012 Pivot Conference and Brian Solis.