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  • With some 845 million monthly active users, Facebook is becoming a vibrant e-commerce platform for more than 100,000 small merchants who actively promote and sell products via Facebook storefronts, according to a study by Payvment.

  • Americans still love couponing—now a 125-year-old tradition in the US: Fully 70% of surveyed women say saving money with coupons is as American as apple pie, according to a survey conducted by Valpak. Moreover, without a coupon in hand, 49% of women say, they would not buy dinner out; also, 33% wouldn't have their carpets cleaned, and 32% wouldn't buy a gallon of milk, the study found.

  • The use of social networks, particularly LinkedIn, among engineering, technical, manufacturing and industrial professionals continues to rise: 55% of surveyed tech professionals now use LinkedIn, up 18 percentage points, or 48.6%, from the 37% who did so a year earlier, according to a report by GlobalSpec.

  • Although 91% of senior corporate marketers agree that successful brands are using customer data to drive marketing decisions, 39% say their own company's data is collected too infrequently or not effectively enough, according to a report by the Columbia Business School's Center on Global Brand Leadership and the New York American Marketing Association (NYAMA).

  • Search engines such as Bing and Google tend to change the way they render SERPs (search engine results pages) in reaction to breaking news, favoring placed results (e.g., news, videos, and images) above the fold rather than organic search results, according to a new study by Optify.

  • Senior executives have a healthy appetite for a wide range of traditional and new media channels, according to a survey from Doremus and the Financial Times: Most surveyed execs still read business and trade information in printed formats, but they also use digital channels—such as online video, professional networking sites, and blogs—for work purposes.

  • Businesses are ready to spend on information again, according to a new report by IBISWorld: Marketing research revenues are forecast to grow 3.1% in 2012 as corporate profits rise and businesses increase marketing budgets.

  • Small and medium-sized businesses (SMBs) that use both email and social media marketing programs tend to achieve better results from their email campaigns, according to a report by VerticalResponse.

  • Social media marketing can either be an extremely worthwhile investment or a massive time sink that brings you no benefit. How can you tell which of those extremes you'll fall into? Learn how to set up your strategy to measure ROI.

  • Buoyed by renewed confidence in the US economy and higher expectations for new business, CMOs say they plan to boost marketing spending over the next 12 months, with B2B products and B2B services marketers leading the way, according to the CMO Survey.

  • More than one-half (52%) of surveyed small and medium-sized businesses (SMBs) say they use social media to promote their businesses, and 49% purchase online advertising (including SEM products) themselves, directly from websites, according to a new report by BIA/Kelsey.

  • If you're not using interactive images in your marketing, you should be. Learn how they can drive engagement, retention, and sales.

  • Businesses that use primarily inbound marketing strategies for lead acquisition consistently report lower cost-per-lead (CPL) rates than those using outbound-centric strategies, according to the 2012 State of Inbound Marketing report by HubSpot.

  • The year 2011 was pivotal for the mobile industry, marked by a near doubling in smartphone ownership, consumers' growing appetite for mobile social content, and tablets emerging as a formidable fourth screen, according to a new report by comScore.

  • Is your business truly innovative? Real innovation is difficult to generate, and even harder to repeat. But Pinterest, a relatively new social network, can teach your business three invaluable lessons about innovation.

  • Though small organizations still rely heavily on traditional marketing channels to promote their events, social media is also an important outreach tool: 77% of event marketers who work for a small business or nonprofit say they use social media to promote their events, and another 14% say they plan to do so in the next year, according to a survey from Constant Contact.

  • Total US mobile and social media revenues—including business and consumer content, access, and advertising and marketing—reached $45.38 billion in 2011, up 30.2% from a year earlier, according to new data from PQ Media.

  • Are people talking about you? If you can get people to talk about your company and its website, half of your marketing will be done for you. The best way to attract that attention is to start a community around your content.

  • In the US, Hispanics are more likely than blacks and Caucasians to log in to various social networking sites on a daily basis or more often, according to a new American Pulse Survey from BIGinsight.

  • Pinterest is a hot new social media website that provides a way for users to save and display ideas on virtual pin boards. But what's in it for marketers? Here are four ways to use Pinterest to get more business.