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  • Six Ways Brands Are Optimizing Facebook Timelines

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Many brands recognize the potential of Facebook's Timeline, but they don't really know how to use it to their full advantage. Learn six straightforward ways to optimize your brand's Timeline to drive better marketing performance.

  • 12 Ways to Strengthen Your Call to Action

    Article

    CONTENT TYPE: Article | TOPIC: None

    Creating a great call to action that gets results can be tricky, unless you have a few tricks up your sleeve. Here are 12 essential tips for optimizing your calls to action to ensure they compel potential customers to act.

  • Google+ Gaining Ground With Brands and Consumers

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Brands are getting more active with Google+, and consumers are getting more comfortable with the 10-month-old social networking site, according to a new study by Simply Measured. Among the brands listed on the Interbrand Top 100, the number of circles across all Google+ pages is up 138% from three months earlier.

  • Social Media Influences Moms' Purchasing Decisions

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Mothers are more present, more active, and more engaged users of social networking sites than other women, according to a study by Performics. Moreover, moms are 45% more likely than other women to say they have made a purchase as a result of a recommendation via social media (42% vs. 29%).

  • Adoption of Facebook's Social Ads Grows Fourfold

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Advertisers are warming to Facebook's new social ad formats: Over the past 12 months, the proportion of Facebook ad budgets allocated to "social ads" has increased fourfold, from 5% in March 2011, to 23% in March 2012, according to a report from Marin Software.

  • Pinterest Beyond the Basics: A Marketer's Guide to Successful Pinning

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Companies are leaping onto the Pinterest bandwagon, and your brand, too, can benefit from what is now one of the world's largest social networks. Learn what type of content marketers should pin—and how.

  • Brands' Posts Rival Friends' in Social Media Influence

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Social media content posted by brands appears to influence consumers' buying decisions nearly as much as content posted by friends, according to a survey from Market Force Information.

  • Social Media Top Channel for Sharing Curated Content

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Content curation is everywhere: 95% of surveyed marketers say they have curated content in the past six months (i.e., shared content from blogs, industry publications, or other online channels with customers or prospects), according to a survey from Curata.

  • What Is the Secret to Social Media Success? LoveTheCool's Michelle McCormack [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    In this week's episode of Marketing Smarts, social media consultant Michelle McCormack shares four key lessons she's learned about social media success—and what it takes to attain it.

  • LinkedIn Beats Twitter and Facebook in B2B Conversions

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Among three leading social networking platforms—LinkedIn, Twitter, and Facebook—LinkedIn is the most effective source of leads for B2B companies, according to data from HubSpot.

  • Software Companies Lead in Corporate Blogging

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Only 20.5% of surveyed mid-market technology companies have a corporate blog, according to a survey from Percussion Software. However, software companies, particularly smaller ones, are far more likely to have an active blog.

  • Best Day to Publish Facebook Content? It Depends

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Tuesday is the day Fans of auto brands are most likely to interact with auto content on Facebook (e.g., like or share a brand post or image), but Sunday is the most engaging day for telecom and consumer goods brands, according to a study by Socialbakers.

  • When a B2B Blog Posts and Nobody Comments, Does It Make a Sound?

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    For B2B, the ROI from social media isn't always so clear. Learn research findings about the social media use of one B2B segment—and four opportunities for B2B marketers to maximize social media ROI.

  • TV Trumps Social Networking as a Must-Have

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Television is still such a big part of people's lives: More than one-half (58%) of those surveyed say they would give up social networking if staying online meant they could no longer watch TV, according to a survey from Ipsos.

  • Why You Should Consider Hiring a Brand Journalist: Joe Chernov of Eloqua [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Why should you hire a brand journalist? In this episode of Marketing Smarts, Joe Chernov, Eloqua's vice-president of content marketing, explains why hiring a brand journalist can make all the content you produce better.

  • Customer Experience Initiatives Lack Proven ROI Value

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Brands of all sizes are missing out on the business benefits of customer loyalty programs, according to a survey from Satmetrix: Fully two-thirds of those surveyed say they cannot prove or cannot measure the return on investment (ROI) from customer experience management (CEM) initiatives.

  • Age, Not Gender, Drives Most Social Media Use

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Though Facebook enjoys broad adoption among users of all age groups and genders, other social media sites do not have such ubiquitous appeal, according to a survey from Netpop Research. Facebook, in other words, is not the norm, Netpop found.

  • How Community Management Can Help Your Business Grow: Rachel Happe [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    There is no question that communities are going to play a bigger and bigger role in the way we all do business. The question is, Is your company ready for it? Rachel Happe of the Community Roundtable offers insights.

  • WOM, UGC Much More Trusted Than Email, Social Media, Advertising

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Word-of-mouth (WOM) recommendations from friends and family and user-generated content (UGC) are sources most trusted for information about the products people want and need, according to a new report by Nielsen.

  • Social Media Is Not Social CRM, but It Can Be With These Five Steps

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Social media success is not just about gaining followers or "Likes." You need to track how many followers buy your products or subscribe to your services. Learn five steps to building a successful social CRM practice.