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  • The Easiest Way to Be Successful in Social: Jay Baer Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    In this week's episode of Marketing Smarts, author and social media strategist Jay Baer explains why the easiest way to be successful in social is to "be social about content instead of being social about your company."

  • Why I Love Google+

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    I spend two hours a day on Google+ because doing so is enjoyable and good for my brand. In addition to my fondness for its members, Google+ embodies many appealing attributes that make social networking better.

  • Pinterest: Top 9 Ways to Be a Responsible Pinner

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    If you aren't one of the millions using Pinterest, now is the time to add the image-driven social network to your traffic-generating toolbox. But if you're going to use Pinterest, do so responsibly by using these nine tips.

  • Integrate Social to Inform Product Development and Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Are you using social media to fuel product strategy and development? Learn why social can be an effective research tool, and how three forms of social listening can help inform product marketing.

  • One-Third of Americans Recommend Brands They Like, Follow

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Nearly two in five online adults worldwide (38%) say they have recommended a brand they "like" or follow on a social networking site; however, that level varies dramatically across geographic regions, according to a new survey from Ipsos OTX and Ipsos Global @dvisor.

  • Twitter Adoption Nudges Up, Daily Check-In Levels Double

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Some 15% of online adults in the US say they use Twitter, up from the 13% who said so a year earlier, according to a report by Pew Research. Only 8% of online adults check their Twitter feeds on an average day; however, that proportion is twice the 4% who did so in May 2011.

  • What Exactly Is a 'Social Business'?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Here we go again. We have a new buzzword. Social media experts, and many others, are now talking about Social Business. But being a social business is not about having a team of people monitoring LinkedIn, Twitter, and (if you are in the "leading edge") Google+ and Pinterest.

  • Brands Unsure About Who Controls Social Media Communications

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    In today's social and mobile media landscape, confusion reigns regarding who in the organization controls the customer conversation: 58% of C-level executives say the CEO is responsible for customer communications via social and mobile channels, but only 28% of middle managers agree with that assessment, according to a report by the Economist Intelligence Unit and Genesys.

  • Five Must-Have Pinterest Tools for Content Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Pinterest has managed to claim a huge following in a short time. But if you're a blogger or content marketer who uses words more than pictures, can you generate buzz using Pinterest? Absolutely—if you've got the right tools.

  • What Do Women and Men Want Most? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    What do women want? The age-old question has baffled men and marketers for centuries. NetBase, a social media intelligence company, set out to find the answer by listening to and understanding what women—and men—say in social media, and then asking them for more information via a Harris Interactive survey.

  • CMOs Expect Big Returns From Digital Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Though online marketing is still a work in progress for many organizations, most corporate management teams are fully supportive of digital investments, driven by the benefits of improved marketing ROI, stronger customer analytics, and richer online engagement, according to a report by the CMO Council.

  • F-Bombs, Tax Audits, and Marketing Smarts Live in Miami [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    In this week's Marketing Smarts podcast, Summer Joy Boone, director of assimilation and social media at a Florida church, and Janet K. Altman, principal and marketing director at the second largest accounting firm in Florida, offer unique perspectives on a host of marketing topics.

  • CEOs: Engaging Customers via Social Media to Surge

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly six in ten CEOs (57%) expect social media to become a dominant method of engaging with customers over the next five years, more than triple the 16% who say social media is now a top way to engage customers, according to a study by IBM.

  • Seven Tips for Using Social Media From the Good Shepherd Sisters of Quebec

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    What happened when a Canada-based religious order turned to social media to reach women who were hearing God's call to the religious life? It worked wonders. Learn invaluable social media tips that led to the group's success.

  • B2B Social Marketing Growing, LinkedIn Top Channel

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Though B2B marketers use a variety of platforms for social media marketing, a plurality (30%) cite LinkedIn as their most important channel for social outreach, according to a report by BtoB Online, which also found that increasing numbers of B2B marketers are fully engaged with social marketing.

  • If We Humanize Business, Can We Escape the Matrix? Maddie Grant Guests on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    In this week's episode of Marketing Smarts, author Maddie Grant explains why the new world of communication afforded by social media requires that organizations shed their mechanistic perspective—and become more human.

  • B2B Brands Trail B2C in Social Media Monitoring, Follow-Up

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Many B2B businesses are ignoring the consumer insights that social media can provide, according to a report by Satmetrix. Only 49% of surveyed B2B brands track what consumers are saying about them via social channels, compared with 78% of B2C companies that do so.

  • Facebook Tops Social Login Preferences

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Though people use a variety of social channels to log in to third-party websites, Facebook still dominates social login, according to a report by Janrain. Facebook accounted for 45% of social logins in the first quarter of 2012, followed by Google with 31%.

  • US Companies Unprepared for Canada's New Anti-Spam Act

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    In the next year, Canada is expected to enact new legislation restricting the use of consumer data for marketing purposes. But most US marketers are unaware of the new law and the potential fines associated with noncompliance, according to a survey from international business law firm Fasken Martineau.

  • Social Media Ad Spend to Reach $9.8B by 2016

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Social media advertising revenue—now dominated by Facebook and Twitter—is forecast to reach $9.8 billion in 2016, up from an estimated $3.8 billion in 2011, a compound annual growth rate (CAGR) of 21.0%, according to BIA/Kelsey's US Local Media Annual Forecast.