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  • Brands Failing to Tap Potential of Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Despite the widespread use of social networks among US companies, only 11% have fully integrated social media into existing business programs, according to a study by InSites Consulting. Moreover, only 38% of companies say they share the outcomes of social interactions with the entire organization.

  • Have You Sat Down with Your Customer Lately? Patrick Schaber and Joe Sorge on Marketing Smarts

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Whether you are selling complex technical systems or burgers with fried pickles on them—like my guests in this week's Marketing Smarts—you need to understand your customers and interact with them face-to-face.

  • Boomers Lead the Pack in Creating Positive UGC

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Every generation contributes to the global conversation around brands, products, and services; however, Baby Boomers (those now age 47 to 65) are overrepresented in their share of online feedback, according to The Conversation Index by Bazaarvoice, which also found that Boomers tend to be more positive than other generations when leaving product feedback.

  • How to Create a Social Loyalty Loop

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Today, brands are building social campaign experiences that spread from one brand loyalist to her friends—creating a powerful social loyalty loop that cultivates new brand loyalists. Learn four ways to fuel such a loyalty loop.

  • Top MBA Schools Taking to Social Media Channels

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Virtually all of the nation's top MBA schools are using popular social media channels to promote their programs and recruit students, according to a study by the Center for Marketing Research at the University of Massachusetts at Dartmouth. Moreover, 82% of the MBA schools surveyed plan to increase their investment in social media over the next year, and all agree that social media is worth the investment.

  • Four Questions B2Bs Need to Ask About Content Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    ExploreB2B (with the help of CMI and MarketingProfs) has put together an Infographic that answers the "Why, What, How, and Where" of B2B content marketing.

  • Online Consumers Favor Public Feedback From Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Online consumers tend to be far more positive about brands that respond to their comments or complaints via public forums or social media channels rather than direct feedback methods such as email or phone calls, according to a report by Maritz Research.

  • Online Seniors Integrating Technology Into Their Lives

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Though seniors (adults age 65 and older) have spent much of their lives without the technology that younger generations have grown up with, fully six in ten (60%) say they use the Internet, participating in a variety of activities such as social networking, playing games, and buying products, according to report by Forrester Research.

  • Execs Dish on the Growing Importance of 'Social Business'

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Social business is important today, and it is expected to be more important in the future, according to a report by the MIT Sloan Management Review and Deloitte: 18% of global executives say social business is important to their organization today, and 63% say social business will be important in three years.

  • Do We Really Behave Badly on Social Media? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    The unspoken assumption in much of corporate America is that employees, when left to their own devices, will likely abuse social networking privileges while at work and harm company reputation. But how do adults really behave on social media?

  • Seven Effective Ways to Integrate Social, Local, and Mobile

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Have your marketing efforts gone "SoLoMo" yet? Learn why combining your social, local, and mobile marketing efforts are critical in today's market—and how you can go "SoLoMo" in seven ways.

  • The Easiest Way to Be Successful in Social: Jay Baer Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    In this week's episode of Marketing Smarts, author and social media strategist Jay Baer explains why the easiest way to be successful in social is to "be social about content instead of being social about your company."

  • Why I Love Google+

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    I spend two hours a day on Google+ because doing so is enjoyable and good for my brand. In addition to my fondness for its members, Google+ embodies many appealing attributes that make social networking better.

  • Pinterest: Top 9 Ways to Be a Responsible Pinner

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    If you aren't one of the millions using Pinterest, now is the time to add the image-driven social network to your traffic-generating toolbox. But if you're going to use Pinterest, do so responsibly by using these nine tips.

  • Integrate Social to Inform Product Development and Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Are you using social media to fuel product strategy and development? Learn why social can be an effective research tool, and how three forms of social listening can help inform product marketing.

  • One-Third of Americans Recommend Brands They Like, Follow

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Nearly two in five online adults worldwide (38%) say they have recommended a brand they "like" or follow on a social networking site; however, that level varies dramatically across geographic regions, according to a new survey from Ipsos OTX and Ipsos Global @dvisor.

  • Twitter Adoption Nudges Up, Daily Check-In Levels Double

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Some 15% of online adults in the US say they use Twitter, up from the 13% who said so a year earlier, according to a report by Pew Research. Only 8% of online adults check their Twitter feeds on an average day; however, that proportion is twice the 4% who did so in May 2011.

  • What Exactly Is a 'Social Business'?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Here we go again. We have a new buzzword. Social media experts, and many others, are now talking about Social Business. But being a social business is not about having a team of people monitoring LinkedIn, Twitter, and (if you are in the "leading edge") Google+ and Pinterest.

  • Brands Unsure About Who Controls Social Media Communications

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    In today's social and mobile media landscape, confusion reigns regarding who in the organization controls the customer conversation: 58% of C-level executives say the CEO is responsible for customer communications via social and mobile channels, but only 28% of middle managers agree with that assessment, according to a report by the Economist Intelligence Unit and Genesys.

  • Five Must-Have Pinterest Tools for Content Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Pinterest has managed to claim a huge following in a short time. But if you're a blogger or content marketer who uses words more than pictures, can you generate buzz using Pinterest? Absolutely—if you've got the right tools.