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  • Is This the Future of Content Marketing? Transmedia Storytelling Emerges

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    As various technology platforms (e.g., social media, apps, tablets, smartphones, and TV) evolve to become more integrated with one another, more customizable, and more participatory, so are people's expectations around their everyday content experiences, according to a study by Latitude.

  • 10 Things We Love and Hate About Pinterest [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Pinterest, the mega-popular online pinboard platform, has more than 20 million users. But what do its users say about it? What about Pinterest inspires love or whips up hate?

  • Smartphone User Behavior, Activities, and Content and Media Consumption

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    CONTENT TYPE: Chart | TOPIC: None

    Aside from making phone calls, consuming mobile content is the most popular smartphone activity among owners of smartphones: 93% say they regularly access mobile content and information, while 59% access the Internet and 58% use email, according to a study by the Online Publishers Association.

  • Twitter Underground: Buying and Selling Fake Followers (Politicians Do It, Too)

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The business of buying and selling fake Twitter followers is booming, according to a study by Barracuda Labs: Among the top 100 Google search results for the term "buy Twitter followers" are roughly 58 websites and 20 eBay sellers that offer various bundles of fake followers.

  • Facebook and Mobile App Users Prefer Interactive Ads

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    CONTENT TYPE: Chart | TOPIC: None

    When using Facebook apps, only 28% of people prefer to view standard banner ads, whereas 72% prefer viewing immersive and integrated ads—those that offer virtual rewards or currency, or interactive video ads that occur during natural breaks in an app or game—according to a survey conducted by Harris Interactive on behalf of MediaBrix.

  • Five Ways to Drive Foot Traffic and Build Relationships With Social Media

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Although you can use online media to develop relationships, real-world connections are what solidifiy them. Here are five ways social media can support your efforts to increase foot traffic, brand awareness, customer relationships—and sales.

  • Leading Brands Becoming Active on Instagram

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The world's leading companies are becoming more active on Instagram, according to a new study by Simply Measured. Among the brands listed on the Interbrand Top 100, 40% now have an Instagram profile.

  • Pinterest: The Email Marketer's New Opportunity

    Article

    CONTENT TYPE: Article | TOPIC: None

    Pinterest and email marketing are intersecting in three ways: emails that use Pinterest-generated content, emails prompting recipients to follow a brand on Pinterest, and emails that have content appealing enough that recipients end up "pinning" the content. How do you get started?

  • Five Strategies for Promoting Your Online Video

    Article

    CONTENT TYPE: Article | TOPIC: None

    Online video should be an essential part of every business's online marketing strategy. Of course, everyone wants a video that goes viral, but no amount of money can guarantee a blockbuster. Fortunately, you can employ some strategies to get your video in front of as many viewers as possible.

  • Email Marketing for Rebels: DJ Waldow and Jason Falls on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    All rumors to the contrary, email marketing is not dead or dying. In fact, email is thriving, according to DJ Waldow and his co-conspirator Jason Falls, co-authors of the forthcoming book, The Rebel's Guide to Email Marketing, which explodes many email myths and "best-practices."

  • Top Marketing Tactic for Small B2Bs: In-Person Interaction

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    CONTENT TYPE: Chart | TOPIC: None

    Among small businesses, marketing tactics such as email, websites, in-person interaction, and social media are viewed as most effective overall; however, among small B2B companies, nothing beats face-to-face interactions, according to a survey from Constant Contact.

  • Consumers More Willing to Share Info With Retailers Than Social Networks

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    CONTENT TYPE: Chart | TOPIC: None

    Despite privacy concerns, consumers are more comfortable sharing their personal information with retailers than they are with social networks, particularly if sharing such data enhances the shopping experience, according to a survey from MyBuys and the e-tailing Group.

  • Word-of-Mouth Key to Success of Daily Deals

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    CONTENT TYPE: Chart | TOPIC: None

    Word-of-mouth is key to the success of daily deals: When making a daily deal purchase from a new or unfamiliar small business, fully one-half (50%) of consumers cite recommendations from friends or family as the factor most likely to influence their decision to purchase, according to a report by Constant Contact and Chadwick Martin Bailey.

  • Satire, Politics, and Marketing Fake News: Baratunde Thurston on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Stand-up comic, author of How to Be Black, and former director of digital at The Onion, Baratunde Thurston has a lethal sense of humor—and an uncanny ability to meld business sense and humor to both build an online audience and keep advertisers happy. Hear what he has to say.

  • CMOs Tapping Into Social Data for Consumer Insights

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most CMOs (89.4%) say social data has affected at least some of their business decisions, and 21.3% say social data affects at least 1 in 5 decisions they make, according to a new report by Bazaarvoice and The CMO Club.

  • Viral Video Adoption Climbs as Social Levels Off

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Marketers' use of social media and mobile marketing has steadied over the past year, whereas the use of viral online video (e.g., use of YouTube) has continued to grow, according to the ANA (Association of National Advertisers) 2012 Digital and Social Media Survey.

  • Twitter Driving Most Online Conversations About Fortune Global 100 Brands

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    On average, the companies listed on the Fortune Global 100, an index of the largest corporations in the US, Europe, Asia-Pacific, and Latin America, generate a total of 10,400,132 online mentions per month, mostly via Twitter, according to a report by Burson-Marsteller and Visible Technologies.

  • Eight Content Marketing Lessons From a Zombie Apocalypse Guide

    Article

    CONTENT TYPE: Article | TOPIC: None

    To inspire people to prepare emergency kits for real-life disasters, the CDC brilliantly crafted an imaginative and educational "zombie apocalypse" campaign, generating some 80,000 Likes and 2,500 tweets. Here's how.

  • Social Is Shifting Beyond Marketing

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Large US companies are reframing their approach to social media, shifting from social marketing to social business, and that shift is affecting the ownership of social media responsibilities within the organization, according to a study by Ketchum and FedEx.

  • A Brand Is a Terrible Thing to Waste: How to Manage Your Company's Online Image

    Article

    CONTENT TYPE: Article | TOPIC: None

    Today, customers can share their rants and raves instantly with a worldwide audience. In such a wired world, your online image is everything! Here's how to track and enhance that image and manage your reputation.