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  • Four Reasons to Jettison the Traditional Website and Go Social

    Article

    CONTENT TYPE: Article | TOPIC: None

    Companies are dispensing with the traditional website, instead integrating popular social networks right into their site and communicating with customers in real time via tweets and Facebook posts. Here's why you might want to follow their lead.

  • How Humor Can Humanize a B2B Brand: Tim Washer on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    In this episode, we talk with Tim Washer, the man behind the IBM marketing video selected as a "Staff Pick" by Comedy Central, an honor not many B2B marketing pieces can claim. Tim is now social media manager at Cisco, and he talks about how to make comedy an effective part of your marketing.

  • How to Guest-Blog Like a Champion: SEO, Social Media, and Google Author Stats

    Article

    CONTENT TYPE: Article | TOPIC: None

    This article teaches you the nitty-gritty of a powerful content marketing tactic that makes use of two of online marketing's most powerful tools: SEO and social media. The benefits you'll derive are invaluable.

  • Facebook: Views on Timeline, the IPO, and How Long the Social Network Will Last

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Facebook is hugely popular today, but how does its future look? Most (54%) Americans expect the social networking site to last another 5-20 years, but nearly one-quarter (24%) say Facebook won't be around in 5 years, according to a survey from Forbes Insights.

  • Mobile Web Users: Media Consumption, Mobile Activities, Ad Tolerance, Demographic Profiles

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Among mobile Web users in the US, mobile media (via phones and tablets) was the the most popular way to consume media content in the second quarter of 2012: Mobile media accounted for 2.97 hours of the total 9.00 hours spent consuming media via all platforms during the day, outpacing TV at 2.35 hours, according to a report by InMobi.

  • Luxury Brands Boosting Online Marketing Spend

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than three-quarters (77%) of luxury advertisers are expected to increase their investments in online marketing in 2012, according to the 2012 Luxury Brand Study by Martini Media, a new study based on a poll of 400 agency marketers who serve luxury brands.

  • Fortune 500 Social Media Adoption Surging in 2012

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The use of blogging, Facebook, and Twitter among the nation's largest companies—those listed on the 2012 Fortune 500—has surged in 2012, according to a new study by the University of Massachusetts at Dartmouth.

  • Educate, Entertain, and Inform: Kipp Bodnar Talks Social Media Strategy on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    HubSpot's Kipp Bodnar discusses why so few B2B companies blog, how to develop a social media strategy, and what roadblocks companies encounter when trying to implement their strategy (if they actually have one!).

  • Marketers and Content Consumption, Use, and Measurement

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Content consumption is no longer a choice, it's innate. If you own a smartphone, tablet, or laptop, chances are you're absorbing content the majority of the time that you're awake. This brief survey considers how marketers consume content, and how they use and measure it in their work as marketers.

  • Marketers Still Shying Away From Pinterest

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Despite the rapid growth of Pinterest, some 44% of ad and marketing executives surveyed say they have no interest in using the social networking site for business purposes, according to a new survey by The Creative Group.

  • Is This the Future of Content Marketing? Transmedia Storytelling Emerges

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    As various technology platforms (e.g., social media, apps, tablets, smartphones, and TV) evolve to become more integrated with one another, more customizable, and more participatory, so are people's expectations around their everyday content experiences, according to a study by Latitude.

  • 10 Things We Love and Hate About Pinterest [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Pinterest, the mega-popular online pinboard platform, has more than 20 million users. But what do its users say about it? What about Pinterest inspires love or whips up hate?

  • Smartphone User Behavior, Activities, and Content and Media Consumption

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Aside from making phone calls, consuming mobile content is the most popular smartphone activity among owners of smartphones: 93% say they regularly access mobile content and information, while 59% access the Internet and 58% use email, according to a study by the Online Publishers Association.

  • Twitter Underground: Buying and Selling Fake Followers (Politicians Do It, Too)

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The business of buying and selling fake Twitter followers is booming, according to a study by Barracuda Labs: Among the top 100 Google search results for the term "buy Twitter followers" are roughly 58 websites and 20 eBay sellers that offer various bundles of fake followers.

  • Facebook and Mobile App Users Prefer Interactive Ads

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    When using Facebook apps, only 28% of people prefer to view standard banner ads, whereas 72% prefer viewing immersive and integrated ads—those that offer virtual rewards or currency, or interactive video ads that occur during natural breaks in an app or game—according to a survey conducted by Harris Interactive on behalf of MediaBrix.

  • Five Ways to Drive Foot Traffic and Build Relationships With Social Media

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Although you can use online media to develop relationships, real-world connections are what solidifiy them. Here are five ways social media can support your efforts to increase foot traffic, brand awareness, customer relationships—and sales.

  • Leading Brands Becoming Active on Instagram

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The world's leading companies are becoming more active on Instagram, according to a new study by Simply Measured. Among the brands listed on the Interbrand Top 100, 40% now have an Instagram profile.

  • Pinterest: The Email Marketer's New Opportunity

    Article

    CONTENT TYPE: Article | TOPIC: None

    Pinterest and email marketing are intersecting in three ways: emails that use Pinterest-generated content, emails prompting recipients to follow a brand on Pinterest, and emails that have content appealing enough that recipients end up "pinning" the content. How do you get started?

  • Five Strategies for Promoting Your Online Video

    Article

    CONTENT TYPE: Article | TOPIC: None

    Online video should be an essential part of every business's online marketing strategy. Of course, everyone wants a video that goes viral, but no amount of money can guarantee a blockbuster. Fortunately, you can employ some strategies to get your video in front of as many viewers as possible.

  • Email Marketing for Rebels: DJ Waldow and Jason Falls on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    All rumors to the contrary, email marketing is not dead or dying. In fact, email is thriving, according to DJ Waldow and his co-conspirator Jason Falls, co-authors of the forthcoming book, The Rebel's Guide to Email Marketing, which explodes many email myths and "best-practices."