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  • Social Media, Online Video Driving Ad Spend Growth

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Bolstered by Internet advertising—particularly social media and online video—global ad spend growth is forecast to strengthen over the next three years, rising from an estimated 3.3% growth in 2012, to 4.1% growth in 2013 and 5.6% growth in 2015, according to projections by ZenithOptimedia.

  • Black Friday/Cyber Monday Weekend Sparks 50M Tweets

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    From Nov. 22 to 26, 2012, some 50 million tweets related to Black Friday and Cyber Monday shopping were generated, with peaks of nearly 100 tweets per second, according to a report by DataSift.

  • PEAR, or Why a .3% Click-Through Rate for a Banner Ad Is Perfectly Acceptable

    Article

    CONTENT TYPE: Article | TOPIC: None

    Your banner ads aren't all about the click-throughs and immediate purchases. Brand retention and recognition are key goals of online advertising, because you want customers to seek you out when ready to make purchases.

  • Why Email Marketing Still Matters [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Over the years, many have augured the death of email, most recently foretelling that social media would make email obsolete. Nevertheless, for marketers, email remains an invaluable, even indispensable, tool. And this infographic from Eloqua spells out why.

  • SMBs Still Favor Face-to-Face Marketing Tactics

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Traditional face-to-face tactics are still fundamental for SMB marketers: Personal relationships and networking (95%), tradeshows and industry events (89%), and in-person events (86%) rank as the most popular marketing tactics for finding new customers, according to a survey of small and midsized businesses conducted by Forrester Consulting for Act-On Software.

  • Six Tips for a B2B Facebook Contest

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Have you ever wondered whether a Facebook contest will work for your B2B company? Here are some helpful tips to consider before creating a Facebook contest.

  • Social CTAs Drive Engagement on Facebook

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    When you want your target audience to take a particular action, including on Facebook, you must ask them to do it, according to a study by Dan Zarrella for HubSpot that explored how various call-to-action phrases impact the engagement of Facebook users.

  • Driving Direct Sales With Social Media

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Although social media is a relatively new marketing channel, there is fairly strong consensus that it can help with business growth. What few people realize, though, is that you can actually drive direct sales from social media—provided you have the right strategy in place.

  • Five Impacts of Facebook's Open Graph on Marketers in 2013

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Facebook's Open Graph is a formidable force that is changing the way brands and consumers interact. As 2013 approaches, more brands will try to quantify the ROI of their Facebook marketing investments, and the Open Graph provides significant opportunities to do just that.

  • Your Facebook... on Mobile: A Sign of Things to Come [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Consider this: Three-quarters of the world's population has a mobile phone, and within the next two years the number of mobile subscriptions will outnumber the number of people.

  • US Social Media Ad Spend to Reach $9.2B in 2016

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Buoyed by emerging "native" ad formats, US social media advertising revenues are forecast to reach $9.2 billion in 2016, up from an estimated $4.6 billion in 2012, a compound annual growth rate (CAGR) of 19.2% over the five-year forecast period, according to BIA/Kelsey's US Local Media Forecast.

  • Five Takeaways From Holiday Marketing Campaigns of Years Past

    Article

    CONTENT TYPE: Article | TOPIC: None

    Holiday marketing can be tough. But some of the coolest holiday marketing campaigns of years past can prove instructive, so we've identified five campaigns, along with takeaways, to help your holiday marketing.

  • Cyber Monday Social Sharing and Shopping Predictions [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    More than half of Americans (57%) are expected to shop from the comfort of their own computer and mobile screens this Cyber Monday; moreover, consumers will use social media for finding discounts (57% of consumers), reading reviews (51%), and finding gift ideas (49%), according to Radium One.

  • A Three-Step Approach for Linking Content and Behavior: Measuring Relevancy

    Article

    CONTENT TYPE: Article | TOPIC: None

    Almost everyone would agree that content must be relevant. But what is the best way to measure relevancy? Many of the ways are complex, but here's a simpler, three-step process any marketer can use to link interaction (behavior) with content and a method for measuring relevancy.

  • The Tension Between Marketing and Sales Exposed! Silverpop's Ellen Valentine on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Ellen Valentine, product evangelist at Silverpop and my guest this week on Marketing Smarts, has an interesting perspective on the perennial tension between Marketing and Sales: Technology is to blame! And it's likely the solution, too...

  • Three Metrics for Measuring the Success of Your Video

    Article

    CONTENT TYPE: Article | TOPIC: None

    Let's face it, video is hot—and everyone knows it. Video gets people more excited and engaged with the message we marketers are trying to convey than do paragraphs of writing. But one major problem most of marketers have with video is this: How the heck do you measure the success of a video?

  • Four Reasons It Pays to Have a Company Blog

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Having a strong online presence is essential in today's economy, and an excellent way to ensure such a presence is to establish a blog that's connected to your company website.

  • A New Marketing Lesson From the 2012 London Olympics

    Article

    CONTENT TYPE: Article | TOPIC: None

    The athletes competing at the London Olympics broke many records, but the number coming out of the Games that is most revealing for us is the worldwide audience: not the number of TV viewers worldwide, but the overwhelming number of global online spectators.

  • Holiday Shopper Attitudes, Channels, Tools, and Trends [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    To better understand holiday shoppers and their attitudes about online tools and channels, LivePerson conducted its 2012 Holiday E-Commerce Survey then highlighted its findings in an infographic.

  • Small Businesses to Use Mobile for Event Marketing in 2013

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Among small businesses and nonprofits planning events in 2013, more than 8 in 10 (81%) say they plan to increase their use of mobile technology to market their events, according to Constant Contact's EventSpot survey. So far, however, most small businesses haven't invested in mobile technology for event marketing.