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  • Social Media and Video Influence IT Purchasing Decisions

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    When making purchasing decisions about tech products and services, business and IT professionals are turning to social, mobile, and video content in a big way in the United States, according to a report from IDG Research Services.

  • Put the Audience First: Sonia Simone of Copyblogger on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    "Search engine robots—the last time I checked—do not have credit cards to buy your product," says Sonia Simone of Copyblogger Media. Which is why, she adds, "It makes more sense for us to look at SEO as a function of content, rather than content as a function of SEO."

  • Confusion About How Facebook, Google Make Money

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Though 70% of online adults say they know how to post content on a Facebook wall, only 54% say they understand how the site makes money, according to a survey from The Search Agency. Users seem to have a better understanding of how search engines generate revenue, however.

  • Customer Service via Twitter: A Social Media Experiment [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    As an experiment in customer service via social networks, in this case Twitter, Software Advice recently had four employees send customer service tweets via their personal accounts to 14 leading consumer brands in seven industries. This infographic displays the results of that experiment.

  • #SocialSkim: Social Media Update, Week of January 7, 2013

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    What’s the talk this week? Kim Jong-Un’s new Twitter friend and the truth about G+, B2B growth stats and some exciting CES tech, news from ConnecTV and handy charts that illustrate how converged media should work—and what the new media universe looks like. Skim to learn!

  • Pew: Digital, Social Technologies Redefining Arts Promotion

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    CONTENT TYPE: Chart | TOPIC: None

    The Internet, social media, and mobile connectivity now permeate the operations of US-based arts organizations changing the way they stage performances, mount and showcase exhibits, engage audiences, sell tickets, and raise funds, according to new report by Pew Research.

  • The Hottest Brands on Twitter in 2012

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    From smartphone makers embroiled in copyright battles to stores offering Black-Friday bargains, from investment banks at the center of public scandals to popular Super-Bowl commercials, some brands generated more Twitter buzz than others in 2012—for good and bad reasons—according to data from Topsy.

  • A Passion for People: Intel's Ekaterina Walter Talks Entrepreneurial Success on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    "All of us want to belong, and all of us really want to make an impact, and some of us... we invent Facebook," Ekaterina Walter, social media strategist at Intel and author of Think Like Zuck told me during this week's episode of Marketing Smarts.

  • Social Marketing Benchmarks: Budgets, Goals, and More

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Organizations are still cautious about dedicating resources to social media marketing: Only 27% of those surveyed employ someone who focuses exclusively on social media, according to a study by Ragan Communications and NASDAQ OMX Corporate Solutions.

  • #SocialSkim: Social Media Update, Weeks of December 24 and 31, 2012

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Have a good holiday? This week's #SocialSkim kicks you back into gear with social stats, trends for the new year, and tips for keeping (socially) fit. And for the tomorrowhunters out there, we even managed to toss in a little future interfacing with smart light. (Don't worry, that'll make more sense as you skim.)

  • Five Ways SMBs Can Track the ROI of Social Media Ads

    Article

    CONTENT TYPE: Article | TOPIC: None

    Before SMBs embrace new advertising opportunities offered by social networks, they need to seriously consider how to go about measuring the ROI impact of such ad investments.

  • 2012's Top Search Terms (by Category) and Top Websites

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    For the fourth consecutive year, "facebook" was the most popular search term, accounting for 4.13% of all searches conducted in the US in 2012, up 33% from 2011 levels, according to a report from Experian Marketing Services, which analyzed the top 1,000 search terms for 2012.

  • Content, Social, Sales, and Community: Highlights From a Year of Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    We covered a range of topics on the Marketing Smarts podcast in 2012. In this episode we share some highlights on creating compelling content, allowing social media to humanize your organization, building community, and navigating the sometimes tricky relationship between marketing and sales.

  • 2013 Marketing Jobs Outlook: Who's Hiring, Must-Have Skills

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    CONTENT TYPE: Chart | TOPIC: None

    Fully one-third (33.3%) of advertising and marketing executives surveyed say they are planning to fill design or marketing positions in the first quarter of 2013, according to a survey from The Creative Group.

  • #SocialSkim: Social Media Update, Week of December 17, 2012

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Deck the halls. This week’s #SocialSkim’s got viral greats and go-homes, Instagram and Twitter updates, and one (just one!) #adventcalendar. It’s also data-rich for your digestive pleasure. Skim for savvy, click to learn.

  • Holiday Travelers Trust Online Travel Reviews

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Growing numbers of Americans say they trust other travelers' reviews of travel experiences shared online and are factoring those reviews into their travel plans in 2012, according to a new Ipsos Public Affairs poll conducted on behalf of Allianz Global Assistance USA.

  • Don't Let Data Drive, Let It Inform: Beth Kanter and KD Paine on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Beth Kanter and Katie Delahaye (KD) Paine, authors of Measuring the Networked Nonprofit: Using Data to Change the World, discuss performance metrics and nonprofits.

  • How to Tell Your Brand's Story: Four Questions You Must Answer

    Article

    CONTENT TYPE: Article | TOPIC: None

    Whatever happened to Cinderella's shoe? Who knows? It didn't go viral. Put another way: Story generation and the way we develop content have changed, so you must change, too—and answer these four questions.

  • Social Media Is a Corporate Blind Spot for B2B Execs

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    More than one-third (36%) of US executives say they either never consider (7%) or rarely consider (29%) their company's social media reputation when making important business decisions, according to a survey from Zeno Group.

  • Mobile Web, Apps Driving US Social Media Growth

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Consumers continue to spend more time on social networks than on any other category of websites—roughly 20% of their total time online via personal computer (PC) and 30% of their total time online via mobile—according to a report by NM Incite and Nielsen.