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  • 7 Marketing Lessons (and an Infographic) for Next Year's Super Bowl Advertisers (and You)

    Article

    CONTENT TYPE: Article | TOPIC: None

    This year's Super Bowl advertisers' near total failure to engage viewers beyond the TV screen led me to distill seven marketing lessons for any marketer looking to get more ROI from marketing investments.

  • Everybody Makes Mistakes: David B. Thomas on Social Media Policies [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    David B. Thomas, senior director of content and community for Salesforce Marketing Cloud and author of The Executive's Guide to Enterprise Social Media Strategy, discusses social media policies.

  • How to Turn Your Office Into a Video Studio

    Article

    CONTENT TYPE: Article | TOPIC: None

    Video has become one of the primary ways people consume information and companies market products. Clearly, marketers need to create engaging, fun videos as part of their marketing efforts. But where to start?

  • B2B Benchmarks: Top Tactics for Driving Traffic and Leads

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Social media still accounts for less than 5% of total leads to B2B websites, according to Optify's 2012 B2B Marketing Benchmark Report. Among social media, Twitter is the primary driver of leads, outperforming both LinkedIn and Facebook.

  • Socially Devoted: Brands Responding to More Fan Questions

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Brands that use Facebook are responding to more inquiries from their fans, and they're doing it in record time, according to new data from Socialbakers. On average, brands answered 55% of the questions posed by their Facebook fans in the fourth quarter of 2012, up from 48% in 3Q12 and 30% in 2Q12.

  • The Liquor Store Model for Social Media Marketing Success

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    I run a liquor store in a small town, and I've always dealt with instant communication among customers. An unhappy customer, can go down to the coffee shop and spread the word all over town. Now every business faces that same pressure online.

  • World Internet Stats: Websites, Email, Social Media, and More

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    In 2012, roughly 2.4 billion people worldwide used the Web, recording some 2.7 billion Facebook likes and 175 million tweets per day, according to a report by Pingdom, which compiled a year of data on the Internet, email, and social media.

  • What Not to Do With Your Online Presence in 2013

    Article

    CONTENT TYPE: Article | TOPIC: None

    If you need some help with your online presence (think social media, blogs, local listings, and more...) here's a list of 10 do's and 10 don'ts to keep your marketing on the right track in 2013.

  • Twitter's Vine, How Brands Are Using It, a Plethora of Tools: The Week in Social Media #SocialSkim

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This week: How brands are already using Vine. And useful tools--for memes, for tracking analytics by phone, for funner presentations, for better gauging the usefulness of Pinterest, and for improving your company culture. Plus the usual grab bag of B2B-relevant news, stats, how-tos and buzzworthy campaigns.

  • News Consumption: Digital, Mobile, and Social Media Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most digital news consumers find news information from Web-native sources such as The Huffington Post and Yahoo, but they rely on more traditional news outlets such as the New York Times and CNN for breaking news stories and for news consumed via mobile devices, according to a report by The New York Times's Customer Insight Group.

  • Facebook Surpasses Google Maps, Now No. 1 Mobile App in US

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Facebook closed out 2012 with good news on the mobile front: Ranked by audience size, Facebook captured the No. 1 spot from Google Maps as the top US mobile app as of December 2012, according to data from the comScore Mobile Metrix.

  • Social Networking: 45% Check Out Brands' Pages

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Some 45% of online adults worldwide say they regularly check out brands' social networking pages, such as on Facebook; however, that proportion varies dramatically across geographic regions, according to a new survey from Ipsos OTX and Ipsos Global @dvisor.

  • Swipp, Groupon, Foursquare, LinkedIn, and more... The Week in Social Media #SocialSkim

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This week's #SocialSkim is especially insight-rich. Swipp gauges user sentiment for products and places; Groupon's launched an insight tool; Foursquare's mapped all its check-ins; and we have tips on LinkedIn campaigns, your social media policy, and more. Skim for smarts!

  • The Path to Social Media Success in 2013: A 12-Month Plan [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Often, the best way to reach a huge goal is to break it down into small, less intimidating goals. To help businesses tackle the daunting task of developing a social media presence (without feeling overwhelmed), Intuit has created this "Path to Social Success in 2013" infographic.

  • 10 Personal Branding Trends for 2013 (Part 2)

    Article

    CONTENT TYPE: Article | TOPIC: None

    In Part 1 of "10 Personal Branding Trends for 2013," I shared five important personal branding trends for the New Year. In this second installment, I have five more trends for you to include in your personal branding strategy to make you stand out and achieve your goals.

  • New Leadership Skills for a New Social Media Age

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    People who work in companies that are actively using social technologies tend to value a more humanistic approach to corporate leadership over more traditional "command-and-control" methods, according to the 2012 Social Leadership Survey, conducted by Jamie Notter and Maddie Grant.

  • Surrender to the Chaos of the Internet: The Atlantic's Bob Cohn on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    The Atlantic magazine has made a highly successful transition to the digital world. To understand what has led to its digital success and uncover what content marketers might learn from its example, I invited Bob Cohn, the magazine's digital editor, to Marketing Smarts.

  • Marketers Are From Mars: Their Digital Behaviors Differ From Consumers'

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Marketers are not typical consumers: They're more likely than other online consumers to explore new digital environments, own a smartphone, and use various digital media frequently. Consequently, marketers can lose touch with the people they're trying to reach, according to a study by ExactTarget.

  • Facebook Graph Search, a Pinterest Campaign, Dropify, and More: This Week in Social Media #SocialSkim

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook's Graph Search tops this week's buzz list. In campaigns, we've got VSP and fashion icon Diane Von Furstenberg's #PinToGiveAndGet (remember Pinterest? It's still hot...). And you'll love this week's featured tool, Dropify.

  • 10 Personal Branding Trends for 2013 (Part 1)

    Article

    CONTENT TYPE: Article | TOPIC: None

    At the end of each year, personal branding guru William Arruda predicts what personal branding trends will be valuable to career-minded marketers in the coming year. He says many exciting changes are afoot that will simplify building your brand in 2013.