FILTERS

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • How to Tell a Visual Story (Even You, B2B): A Marketer's Guide

    Article

    CONTENT TYPE: Article | TOPIC: None

    As storytelling becomes more and more part of marketing, another trend is coming clearly into focus: Brands are becoming more visual. Businesses that aren't ready for this visual revolution will get left behind.

  • Instagram and Top Brands: Engagement Up as Audiences Grow

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Among the Interbrand Top 100 brands, nearly 6 in 10 (59%) now use Instagram, up 9% from the 54% that did so in November 2012, according to a new report by Simply Measured. Among major social networks, only Pinterest adoption is growing faster.

  • The Oscars, Social Media Buzz, and Advertising [Infographics]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    With the Oscars all but here, audiences have been taking to social media in the past month or two to cast their "votes" for their choices of award winners.These two infographics assess that buzz from different angles, with some surprising results.

  • Social Media Tools Galore, a Vine Resume, the Burger King Hack... The Week in Social Media #SocialSkim

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This week was replete with value. Learn the "science of the Harlem Shake," see the first-ever Vine résumé, and score the story—and insights—on the Burger King Twitter hack. Also, we've got tools in droves...

  • Lead-Nurturing and Marketing Automation: 15 Key Questions Answered (Questions 11, 12)

    Article

    CONTENT TYPE: Article | TOPIC: None

    This installment of our series answers two questions: Are blogging and social media viable lead nurture tools? And do all demographics respond well to lead nurturing?

  • Social Network Demographics: Twitter, Pinterest, Instagram, Facebook

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Young adults are more likely than older adults to use major social media sites, and women, African-Americans, and Latinos are most likely to use Twitter, Instagram, and Pinterest, according to new data from Pew Research.

  • The Benefits of Byline Authorship, and How to Do It Right

    Article

    CONTENT TYPE: Article | TOPIC: None

    Get this content marketing and PR tactic right, and you'll gain authority in your market, you'll improve your search engine optimization (SEO), and you'll spark conversations that can generate leads. Take these three steps to get started.

  • National Brands Lack Tools to Execute Local Campaigns Effectively

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Though 59% of national brand marketers say local marketing is essential to their business growth and profitability, only 7% say they have highly evolved campaigns in place—complete with measurements and analytics—that can activate consumers at a local level, according to a report by the Chief Marketing Officer (CMO) Council in partnership with Balihoo.

  • 17 Types of Content That Google Will Eat Up

    Article

    CONTENT TYPE: Article | TOPIC: None

    Just what the title says... along with an infographic and a host of examples, illustrations, and explanations.

  • Women Business Owners Upbeat, Boosting Marketing Spend

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 81% of women business owners (WBOs) say they're optimistic about their business performance in 2013 (66% of WBOs are more optimistic than they were last year), and 73% plan to invest more in marketing in 2013, according to a survey conducted by Web.com and National Association of Women Business Owners (NAWBO).

  • Vine for Events, Social Business Leadership, Pinterest Secret Boards... The Week in Social Media #SocialSkim

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Find out how Twitter's getting into e-commerce and why Vine may unseat Instagram as the go-to app for live events. Learn how to use Vine for campaigning, how to maximize content marketing with Pinterest's Secret Boards, and what elements leaders need to create a social business. #Skim for social transcendence!

  • Is Your Video Platform Future-Proof?

    Article

    CONTENT TYPE: Article | TOPIC: None

    You might already have your video marketing strategy figured out, but technology is always changing. Learn whether your video platform is future-proof, and get tips on making sure your video platform and enterprise videos remain accessible and useful as technology advances.

  • Hershey's Hogs Social Media Buzz, but Ferrero Rocher Garners Love

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Can a piece of golden foil-wrapped chocolate be perfect? It can in the social media world, where the Valentine's Day treat Ferrero Rocher topped the Passion Intensity Index, generating the most social love and a perfect score of 100 among eight major chocolate brands.

  • How to Market Your Book: The Modern Book Tour

    Article

    CONTENT TYPE: Article | TOPIC: None

    As publishing evolves, writers need to expand their skill set to succeed. They must "own" the marketing and sales introduction of their books. What used to be done via a whirlwind multicity book tour is now done mostly online: more efficient, yes, but also a lot of work!

  • Customer Relationships: Breaking Up Is Hard, Making Up Is Harder [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Customers often break up with brands that ignore them. This infographic explains what happens when customers feel caught in a one-sided relationship with brands, and it offers tips for bringing the magic back into customer relationships.

  • Find Me Maybe: 61% Have Taken a Break From Facebook at Some Point

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Two-thirds of online American adults use Facebook, making it the top social network in the US; but, among those users, 61% say they have at some point voluntarily taken a break from using Facebook for several weeks or more.

  • How Often Should You Feed Your Content Marketing Programs?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Some common questions arise as you begin to implement a content marketing program: How often do I need to update my content? How often should I be publishing? What is too much? How do you find the time to publish?

  • Twitter Delivering Real-Time Insights Into Flu Patterns

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Some 400 million Tweets are posted on Twitter every day, and that vast flow of information is beginning to offer public health researchers new and timely insights into the patterns of disease and influenza, according to new research led by Mark Dredze of The Human Language Technology Center of Excellence and Department of Computer Science at The Johns Hopkins University.

  • The Social Super Bowl XLVII [Infographics]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Super Bowl XLVII could be called the "Super Bowl of the Third Screen." Viewers turned to their laptops, smartphones, and tablets to comment via social media on ads, the half-time show, and the blackout. The following two infographics break down the social media buzz during the Super Bowl.

  • Social Lessons: Seize Opportunities, Mitigate Crises, Attract Clients... The Week in Social Media #SocialSkim

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Like a good how-to lesson? We know we do, and this week in social media is packed with piles of 'em. It's all here, and then some. Skim for experience!