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  • A Quick-and-Dirty Social Media Analysis That Won't Cost You a Dime

    Article

    CONTENT TYPE: Article | TOPIC: None

    Social media is full of numbers, but most of the time we don't use them in any actionable way... because social metrics are often too complicated. But here are some easy (but rough) calculations that will give you a general idea of success. They may not be perfect, but they will give you actionable insights you need to succeed online.

  • Digital Influence: Blogs Beat Social Networks for Driving Purchases

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Blogs are more influential than social networks in shaping consumers’ opinions and purchase decisions, according to Technorati’s 2013 Digital Influence Report. Even so, brands seem to be investing more on other social channels, particularly Facebook, than on blogging.

  • How to Get More Facebook Shares [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook marketing expert Mari Smith offers 14 tips to boost your content's visibility and viral sharing on Facebook—all in this infographic by ShortStack.

  • SXSW Insights, Pinterest Analytics, Vine ROI, eBay, Etsy... The Week in Social Media #SocialSkim

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    As SXSW winds down, insights come flying: See videos on the most buzzed-about tech and startups, and learn to tell better brand stories via social. We've also got tips on ROI-effective Vines, Pinterest's new analytics service, updated mobile advertising guidelines, and the usual tidbits about Twitter, Facebook, Google... and even Etsy and eBay.

  • A Market Research Survey on a Shoestring Budget: How I Did It

    Article

    CONTENT TYPE: Article | TOPIC: None

    I'm a solo-preneur and a guy, and I run a women's jewelry and accessories store. I needed data to understand women's jewelry-buying habits. So I designed a survey, ran a contest, and marketed it via lifestyle bloggers. All for less than $350. Here's how.

  • Affluents Upbeat About Economy (and 2 in 3 Multitask Regularly)

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Buoyed by stock market gains as well as improvements in the housing and job markets, optimism among affluent Americans (who, BTW, apparently ascribe their own productivity to multitasking regularly) has reached a six-month high, according to Ipsos MediaCT's February 2013 Mendelsohn Affluent Barometer.

  • Hey, B2B: Grow Up and Get a Social Media Strategy, Will You?

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Many B2B marketers are still avoiding social media. They wonder whether it works and how in the world they can tell whether it's working. Let's put that excuse to rest once and for all, shall we?

  • Small Business Marketing: Top Tools for Finding and Keeping Customers

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Small businesses say tools such as online surveys and loyalty tracking systems are most effective at engaging existing customers, whereas daily deals and Internet ads seem more effective at attracting new customers, according to a survey from Constant Contact.

  • Top 10 Content Marketing Strategy Mistakes, and How to Correct Them (Part 1 of 3)

    Article

    CONTENT TYPE: Article | TOPIC: None

    "Content marketing strategy" is a phrase that gets thrown around quite a bit, but how well do we really understand it? Not well at all, which is why content marketers make these 10 content marketing mistakes.

  • Social Media and Recruiting: Top Channels and Trends for 2013

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Among recruiting and staffing professionals, increased access to passive job candidates via social media presents the biggest opportunity for recruiting in 2013, according to a survey from Bullhorn. Among those using social media for recruiting, LinkedIn was the most popular channel.

  • Facebook's News Feed, SXSW, LinkedIn, Prollie, Hashtag How-To... Week in Social Media #SocialSkim

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook's new News Feed, SXSW tips, tools for managing LinkedIn leads and gathering Twitter data, how-tos for hashtags and social branding, a study on social business, women and teens demographics, a Harlem Shakes wars infographic, and much more (including your dancing-pony fix). Skim for social sustenance!

  • Increase the Value of Your Facebook Community

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Facebook presents a robust opportunity for your to reach potential and current customers. If used correctly, it increases brand awareness and advocacy, lowers service costs, and drives loyalty and incremental sales.

  • Content Is Not the New Black: Time-Tested Tips for Creating Compelling Content

    Article

    CONTENT TYPE: Article | TOPIC: None

    Content has always been, and will always be, the very foundation of marketing. Yet we are challenged with meeting the constant demand for consistently compelling content. These tactics will help you supply such content.

  • Social Media Week [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Recently, the online world celebrated Social Media Week for the fifth year in a row. Find out which countries participated and who the top influencers were on Twitter that week.

  • Google Glass, Pealk, Vimeo's Looks, LinkedIn Stats, GIFs... The Week in Social Media #SocialSkim

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    The week was image-hot and real-time ready. Get the skinny on brands' use of Oscar time on social, Google Glass's user-generated content extravaganza, data on Instagram and Pinterest, why images are important in social marketing, what GIFs have to do with winning a crowd, and Adobe’s Photoshop Touch for iPhone. Need more? Updated stats on LinkedIn, social recruitment with Pealk, and YouTube to attract talent. Skim toward the Singularity!

  • Want Effective Calls to Action? Use 'Action Trains'

    Article

    CONTENT TYPE: Article | TOPIC: None

    The most difficult task in marketing is to get people to take the action you want them to take. But once they have, getting them to take one more is so much easier—especially if you use "action trains."

  • Social and Mobile Gaming Ads Outperform Standard Online Formats

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Social and mobile gaming ads are outperforming standard online ads, generating both higher average click-through rates and engagement levels than many online formats, according to a report released today by MediaBrix.

  • Join the LinkedIn Party: Five Tips for Using LinkedIn Groups Effectively

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    If you are on LinkedIn to really connect with people, LinkedIn Groups is where the party is. But to get the most out of LinkedIn Groups, you need to learn how to be the life of the party—not a wallflower or a party crasher. Here's how.

  • Inc. 500: LinkedIn Replaces Facebook as Top Social Tool

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    LinkedIn is now the most popular social media tool among the nation's fastest-growing private companies, surpassing Facebook: More than 8 in 10 companies listed on the 2012 Inc. 500 use the professional social networking site.

  • Five Websites Capturing 20% of all Search Result Clicks

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Led by Facebook, five websites captured 20% of all search clicks from US search engines (Google, Bing, etc.) in the fourth quarter of 2012, and some 500 websites captured nearly 50% of search clicks, according to a new report from Experian Hitwise.