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  • Small Business Marketing: LinkedIn, Twitter Growing in Effectiveness

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Despite much debate over the value of social networks to small business marketing, growing numbers of small business owners view social media as an effective tool, according to a survey from Constant Contact. Surveyed small businesses report the biggest surge in the effectiveness of LinkedIn and Twitter, among the major social networks.

  • Top 10 Content Marketing Strategy Mistakes, and How to Correct Them (Part 3 of 3)

    Article

    CONTENT TYPE: Article | TOPIC: None

    In the final installment of this series, we cover three mistakes: Your content doesn't tell a story; your content never leaves home; and your content never grows up.

  • Expand Your Market and Audience: Use the 'Idea Graph'

    Article

    CONTENT TYPE: Article | TOPIC: None

    Your "marketing universe" contains everyone you can sell to; you must expand it, or your business will stagnate. Even if you build a receptive, high-conversion audience, but then can't increase its size, you'll soon be sunk.

  • Facebook Hits All-Time High in Video Viewing; Google Delivers 2.2B Ads

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    CONTENT TYPE: Chart | TOPIC: None

    Some 178 million Americans—roughly 83.3% of the US Internet audience—watched more than 33 billion video content views in February 2013, with Google Sites generating the highest number at 11.3 billion and Facebook reaching its all-time high of 558 million, according to data from the comScore Video Metrix service.

  • Early Adopter Millennials Leading in Mobile Device Adoption

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    CONTENT TYPE: Chart | TOPIC: None

    Half of surveyed Millennials—those now age 18-34—are surpassing their generational peers in adopting new technologies, according to the forthcoming 2013 Digital Marketer Report from Experian Marketing Services. Such Early Adopter Millennials strive to be the first to have the latest electronic equipment, and they are willing to pay almost anything to do so; they also spend far more time using mobile devices than their peers do.

  • Uses for Vine, Tumblr, and Hashtags; Twitter Ads; Social Warfare; and More... The Week in Social Media #SocialSkim

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    It's all here: great uses for Vine, promos via Tumblr, and hashtags on Twitter. Hashtags on Facebook. More targeted Twitter ads. YouTube's record-breaking traffic. Yammer for SharePoint. Social warfare with Shakespeare-worthy love.

  • Facebook's Graph Search Results Page: An Eye-Tracking Study

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Being in the top 2-3 listings of a Facebook Graph Search results page is key to ensuring a listing is seen quickly and for a relatively long duration, according to eye-tracking research that explored which elements of a Graph Search results page hold the most interest.

  • Five Complainer-Customer Personas and the Role of Social Media [Plus an Infographic]

    Article

    CONTENT TYPE: Article | TOPIC: None

    Consumers are using social media to interact with brands, but most customer complaints and comments there remain unanswered. Big mistake! You must deal with these five types of complainers on social media.

  • Top Brands With 'Social Currency': Subway, Google, Target

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Subway, Google, and Target took the top 3 spots on a ranking of 25 global brands for most effectively reaching their customers via social media, according to the 2013 Social Currency Impact Study by Vivaldi Partners.

  • Top 10 Content Marketing Strategy Mistakes, and How to Correct Them (Part 2 of 3)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Does your content sound like everyone else's? Did you do any research before producing your content? Do you always use the same media format? And do you tailor your content according to venue and audience?

  • A Quick-and-Dirty Social Media Analysis That Won't Cost You a Dime

    Article

    CONTENT TYPE: Article | TOPIC: None

    Social media is full of numbers, but most of the time we don't use them in any actionable way... because social metrics are often too complicated. But here are some easy (but rough) calculations that will give you a general idea of success. They may not be perfect, but they will give you actionable insights you need to succeed online.

  • Digital Influence: Blogs Beat Social Networks for Driving Purchases

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Blogs are more influential than social networks in shaping consumers’ opinions and purchase decisions, according to Technorati’s 2013 Digital Influence Report. Even so, brands seem to be investing more on other social channels, particularly Facebook, than on blogging.

  • How to Get More Facebook Shares [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook marketing expert Mari Smith offers 14 tips to boost your content's visibility and viral sharing on Facebook—all in this infographic by ShortStack.

  • SXSW Insights, Pinterest Analytics, Vine ROI, eBay, Etsy... The Week in Social Media #SocialSkim

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    As SXSW winds down, insights come flying: See videos on the most buzzed-about tech and startups, and learn to tell better brand stories via social. We've also got tips on ROI-effective Vines, Pinterest's new analytics service, updated mobile advertising guidelines, and the usual tidbits about Twitter, Facebook, Google... and even Etsy and eBay.

  • A Market Research Survey on a Shoestring Budget: How I Did It

    Article

    CONTENT TYPE: Article | TOPIC: None

    I'm a solo-preneur and a guy, and I run a women's jewelry and accessories store. I needed data to understand women's jewelry-buying habits. So I designed a survey, ran a contest, and marketed it via lifestyle bloggers. All for less than $350. Here's how.

  • Affluents Upbeat About Economy (and 2 in 3 Multitask Regularly)

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Buoyed by stock market gains as well as improvements in the housing and job markets, optimism among affluent Americans (who, BTW, apparently ascribe their own productivity to multitasking regularly) has reached a six-month high, according to Ipsos MediaCT's February 2013 Mendelsohn Affluent Barometer.

  • Hey, B2B: Grow Up and Get a Social Media Strategy, Will You?

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Many B2B marketers are still avoiding social media. They wonder whether it works and how in the world they can tell whether it's working. Let's put that excuse to rest once and for all, shall we?

  • Small Business Marketing: Top Tools for Finding and Keeping Customers

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    CONTENT TYPE: Chart | TOPIC: None

    Small businesses say tools such as online surveys and loyalty tracking systems are most effective at engaging existing customers, whereas daily deals and Internet ads seem more effective at attracting new customers, according to a survey from Constant Contact.

  • Top 10 Content Marketing Strategy Mistakes, and How to Correct Them (Part 1 of 3)

    Article

    CONTENT TYPE: Article | TOPIC: None

    "Content marketing strategy" is a phrase that gets thrown around quite a bit, but how well do we really understand it? Not well at all, which is why content marketers make these 10 content marketing mistakes.

  • Social Media and Recruiting: Top Channels and Trends for 2013

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    CONTENT TYPE: Chart | TOPIC: None

    Among recruiting and staffing professionals, increased access to passive job candidates via social media presents the biggest opportunity for recruiting in 2013, according to a survey from Bullhorn. Among those using social media for recruiting, LinkedIn was the most popular channel.