FILTERS

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • The Omni-Channel Retail Experience, or How Kay and Jared Jewelers Upped Sales 49%

    Article

    CONTENT TYPE: Article | TOPIC: None

    As consumers become increasingly more connected, so too will multiple shopping channels. The industry has dubbed this shift the "omni-channel" experience. Here's how, by embracing this approach, two brands significantly increased sales.

  • Gen-Z Trusts Mobile, Social Content More Than Other Generations Do

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Members of Generation Z, those now age 18-23, tend to be indiscriminate with their media choices and are more likely than other generations to embrace and trust online communications such as social and mobile media and email, according to a report by Forrester Research.

  • 8 Do's and 5 Don'ts of Instagram for Building Your Brand

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Though some forward-thinking businesses are already using Instagram, chances are you aren't yet, and neither are your competitors. With its universal appeal, however, Instagram is not a medium marketers should ignore. And you'd better move quickly if you want to make an impact.

  • 7 in 10 Smartphone Owners Access Facebook via Their Device

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Smartphones have become the central social, communication, and information tool for growing numbers of younger Americans, according to a study conducted by IDC for Facebook. Among smartphone owners age 18-44, making phone calls accounts for only 16% of the total time spent with their devices, whereas the remaining 84% of time is spent texting and interacting with email and social networks.

  • Dissecting Internet Memes: The Most Viral Memes of 2012 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Have you seen a recurring online image? Does the image make you laugh or groan? If so, you've likely spotted an internet meme. MDG Advertising studied the most viral memes of 2012 and created the following infographic analyzing what made those memes popular.

  • Half of Financial Advisers Have Used Social Media to Convert Clients

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Social media has become an important way for financial advisers to engage with clients and grow their business, according to survey from Accenture: 48% of financial advisers say they interact daily with clients via social media and 74% say social media helps them increase the financial assets under their management.

  • Social Search Optimization on Five Major Social Networks (Part 1: Facebook and YouTube)

    Article

    CONTENT TYPE: Article | TOPIC: None

    The combination of search and social is revolutionary. Find out the search capabilities of Facebook, YouTube, Twitter, Pinterest and Google+—and how to search-optimize your presence on them.

  • B2B vs. B2C Marketing: Top Objectives, Tactics, and Metrics

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    B2B and B2C marketers tend to have different marketing objectives for their businesses; not surprisingly, they also have different views on which marketing tactics are the most effective, according to a survey from Ascend2.

  • Social Media for Customer Service: Just Do It!

    Article

    CONTENT TYPE: Article | TOPIC: None

    Social media is quickly changing what's expected in today's customer service world. But many companies are still struggling to find a way to fit it into their customer service processes.

  • Summly and Yahoo, Vine and Instagram, Google and GIFs, Flipboard, Business Klout... The Week in Social Media #SocialSkim

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    We've got movie trailers on Vine AND Instagram, Pinnable banners, a touching social service tale, GIFs on Google+, shareable live presentations, and customizable Flipboard magazines. And everything you need to know about Summly, new ad and Page features on Facebook, Klout for Business, and a personal assistant app you can both advertise on and use.

  • Small Business Marketing: LinkedIn, Twitter Growing in Effectiveness

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Despite much debate over the value of social networks to small business marketing, growing numbers of small business owners view social media as an effective tool, according to a survey from Constant Contact. Surveyed small businesses report the biggest surge in the effectiveness of LinkedIn and Twitter, among the major social networks.

  • Top 10 Content Marketing Strategy Mistakes, and How to Correct Them (Part 3 of 3)

    Article

    CONTENT TYPE: Article | TOPIC: None

    In the final installment of this series, we cover three mistakes: Your content doesn't tell a story; your content never leaves home; and your content never grows up.

  • Expand Your Market and Audience: Use the 'Idea Graph'

    Article

    CONTENT TYPE: Article | TOPIC: None

    Your "marketing universe" contains everyone you can sell to; you must expand it, or your business will stagnate. Even if you build a receptive, high-conversion audience, but then can't increase its size, you'll soon be sunk.

  • Facebook Hits All-Time High in Video Viewing; Google Delivers 2.2B Ads

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 178 million Americans—roughly 83.3% of the US Internet audience—watched more than 33 billion video content views in February 2013, with Google Sites generating the highest number at 11.3 billion and Facebook reaching its all-time high of 558 million, according to data from the comScore Video Metrix service.

  • Early Adopter Millennials Leading in Mobile Device Adoption

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Half of surveyed Millennials—those now age 18-34—are surpassing their generational peers in adopting new technologies, according to the forthcoming 2013 Digital Marketer Report from Experian Marketing Services. Such Early Adopter Millennials strive to be the first to have the latest electronic equipment, and they are willing to pay almost anything to do so; they also spend far more time using mobile devices than their peers do.

  • Uses for Vine, Tumblr, and Hashtags; Twitter Ads; Social Warfare; and More... The Week in Social Media #SocialSkim

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    It's all here: great uses for Vine, promos via Tumblr, and hashtags on Twitter. Hashtags on Facebook. More targeted Twitter ads. YouTube's record-breaking traffic. Yammer for SharePoint. Social warfare with Shakespeare-worthy love.

  • Facebook's Graph Search Results Page: An Eye-Tracking Study

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Being in the top 2-3 listings of a Facebook Graph Search results page is key to ensuring a listing is seen quickly and for a relatively long duration, according to eye-tracking research that explored which elements of a Graph Search results page hold the most interest.

  • Five Complainer-Customer Personas and the Role of Social Media [Plus an Infographic]

    Article

    CONTENT TYPE: Article | TOPIC: None

    Consumers are using social media to interact with brands, but most customer complaints and comments there remain unanswered. Big mistake! You must deal with these five types of complainers on social media.

  • Top Brands With 'Social Currency': Subway, Google, Target

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Subway, Google, and Target took the top 3 spots on a ranking of 25 global brands for most effectively reaching their customers via social media, according to the 2013 Social Currency Impact Study by Vivaldi Partners.

  • Top 10 Content Marketing Strategy Mistakes, and How to Correct Them (Part 2 of 3)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Does your content sound like everyone else's? Did you do any research before producing your content? Do you always use the same media format? And do you tailor your content according to venue and audience?