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  • From Broadcast to Unicast: Quick, Easy Steps to Engage Your Customers via Social

    Article

    CONTENT TYPE: Article | TOPIC: None

    Moving from one-size-fits-all broadcasting to highly targeted communications that are personalized and timely, and in the consumers' preferred channel... that's the proven path to marketing success in today's world.

  • Trolls, Jerks, and 'Civility in the Digital Age': Author Andrea Weckerle Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Online conflicts can cost businesses thousands of dollars (and hours) to resolve. Attorney Andrea Weckerle, author of Civility in the Digital Age, explains how you can protect yourself when a situation turns ugly.

  • Five Compelling Insights From HubSpot's 2013 State of Inbound Marketing Survey

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The inbound marketing industry, though still emerging, is playing a vital role in how marketers are doing their jobs, although challenges remain, according to the just-released fifth annual State of Inbound Marketing Survey from HubSpot.

  • LinkedIn: Revolutionizing the World of Recruiting [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    To find out how LinkedIn is transforming job recruiting, the folks at Masters in Human Resources did some research and created the following infographic.

  • #SocialSkim: Social Media This Week, Including a PowerPoint Alternative

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Find yourself some Yelp killers, LinkedIn stats, a delicious social alternative to PowerPoint, Twitter #ComedyFest, scratch-and-sniff banner ads, and GIFs... for TV! Skim to get caught up on the week's social goings on.

  • Give Me 10 Minutes and I'll Make You an SEO Expert (Kinda)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Here's the quick-and-dirty guide to being an SEO "expert," which merely means you know more than the people around you. This article will accomplish that. Well, not really... But the building blocks are all here.

  • US Social Ad Revenues to Reach $11B in 2017

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    US social advertising revenues will grow from $4.7 billion in 2012 to $11.0 billion in 2017—a compound annual growth rate (CAGR) of 18.6%—while locally targeted social ad revenues are projected to grow at a 26.4% CAGR, from $1.12 billion in 2012 to $3.62 billion in 2017, according to a forecast by BIA/Kelsey.

  • The Women of Social Media: Digital Influencer Study [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Among online women, 75% use social media sites, whereas only 63% of online men do. To find out more about women's online social media activities and influence, check out the following infographic based on the Digital Women Influencers study.

  • #SocialSkim: Boston Marathon, LinkedIn Ads, Twitter Music, Facebook Open Graph Mobile

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    The Boston Marathon topped headlines this week. See how social helped salve wounds, correct errors, and reconnect people. Also, the latest on LinkedIn ads, Twitter's just-launched #music, and Facebook's Open Graph Mobile. And social case studies from the likes of Coca-Cola, stats on SMBs' and B2Bs' social use, and Jeremiah Owyang's tips on becoming a truly open leader. Skim for an eye-opener.

  • Social Takes Up 27% of Time Spent Online

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    If time spent online in the US via personal computers were compressed into one hour, 16 minutes of it, or 27%, would be spent on social networking and forums, according to data from Experian Marketing Services.

  • Three Steps to Using Instagram for E-Commerce (Without Sharing a Single Photo)

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    If Pinterest is great for driving referral traffic, Instagram takes the lead in customer retention and engagement. The practices outlined here are only just starting to spread, and they will continue to do so as more brands adopt Instagram.

  • Personal Branding and 'Reinventing You': Author Dorie Clark Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Dorie Clark talks about the concept of personal branding, the importance of producing your own content as part of a reinvention effort, and how one goes about finding and benefiting from work with a mentor.

  • Social Media Becomes Less Important to Teens; Prefer to Shop In-Store Than Online

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Today's teens, though digital natives, by a wide margin prefer to shop in stores than online, and even their use of what they consider their favorite social networks is decreasing in importance for them, according to the 23rd semi-annual Taking Stock With Teens survey from Piper Jaffray.

  • #SocialSkim: Ebert, Government Vines, Facebook and Millennials, Twitter CVs, Branded Blockbusters

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Death was a big social theme with the passing of two cultural icons. See how government is using Vine and how MTV's voting via Instagram and Twitter works. Find stats on Tumblr, on youth, and on socnets that still command the most attention. And, of course, get how-to advice. Skim to soak it all up.

  • Six Reasons Your Website Will Fail

    Article

    CONTENT TYPE: Article | TOPIC: None

    Although the dawn of the Web was nearly two decades ago, many small and midsize businesses (SMBs) still have a limited, ineffective online presence. Let's examine the top reasons SMBs are failing online.

  • Managing Online Reputation: What to Listen for, and Where

    Article

    CONTENT TYPE: Article | TOPIC: None

    The cost of managing an online crisis or reputation issue can seem limitless. Worse, bad news travels online at turbo-charged speeds: A negative tweet or nasty video can end up on mainstream media within hours. It pays to plan ahead.

  • Baseball Opening Day 2013: Fandom in a Multichannel World [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    To celebrate Opening Day 2013, Silverpop studied the social, email, and mobile habits of 30 Major League Baseball clubs and presented the results in this infographic.

  • Nonprofit Benchmarks: Email, Social, Audience, Fundraising [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Online nonprofit fundraising is on the rise, with explosive growth in sustaining gifts and a larger audience of supporters reached via social networks, according to an analysis of leading US nonprofits. However, the long-term decline of email response rates is continuing, even as online revenues increase and social media audiences grow.

  • Social Search Optimization on Five Major Social Networks (Part 2: Twitter, Pinterest, Google+)

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    The combination of search and social is revolutionary. Find out the search capabilities of Twitter, Pinterest, and Google+ and how to search-optimize your presence on them.

  • #Social Skim: Facebook Home, LinkedIn Mentions, Twitter Reports, Steve Jobs... The Week in Social

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    We kick off with Facebook's Home, LinkedIn... zany puppet action, our April Fool's joke of choice, and stats galore. Also: Learn how Twitter Reports has improved, where you can find legal docs for social/business needs, and how to present like Steve Jobs. Skim and learn!