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  • #SocialSkim: Social Media This Week, Including Salesforce and ExactTarget, Great Branded Content

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    What does Salesforce’s ExactTarget buy mean for social sales? What does great branded content look like? How do you pick the right Twitter name, or tweak pictures for maximum Pinnability? And can you really brand a mixtape? Skim for enlightenment!

  • Online Shoppers Want More Delivery and Return Options

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than 8 in 10 people (83%) are satisfied overall with their online shopping experiences, but satisfaction drops below 50% when shoppers are asked about flexibility to choose delivery dates and shipping options, according to a recent report.

  • Marketing Students Say Facebook Is Most Important Social Tool

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Some 77% of European marketing students say Facebook is the most important social media tool a brand can use to communicate to their generation, according to a recent survey.

  • Social Media and the Future of Publishing: Amy Maniatis of National Geographic Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    National Geographic has dominated print media for 125 years, and now the organization is staking its claim on social networks and photo-sharing sites. EVP and CMO Amy Maniatis discusses brand management, the power of content, and the importance of emerging platforms like Instagram and Google+ for increasing your brand's reach.

  • What Women Want: Good News, Phone Calls, and Sleep

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    On social media, women are happy to see family pictures and hear good news but are much less interested in emotional status updates and location check-ins, according to a recent report.

  • Who Is Winning the Talent War in Social Media? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Online-savvy job recruiters are turning to social networks to find new talent for their companies. But the competition for talent is fierce online. So, which companies are doing the best? (You'll be surprised.)

  • Tips for Improving the B2B E-Commerce Experience

    Article

    CONTENT TYPE: Article | TOPIC: None

    If you're like most B2B sellers, you've seen the features and functions available in the consumer e-commerce marketplace and realized that your company's website is woefully inadequate for delivering similar online experiences. Here are some tips to start fixing that problem.

  • Social Media Lags Search, Email in E-commerce Conversions

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Social media is lagging as a traffic source to e-commerce websites and as a driver of online purchases, despite increased brand investment, according to a recent report.

  • A Master Guide to Product Listing Ads (PLAs) [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    To help marketers best use Google Product Listing Ads, Adchemy researched PLAs, published a best-practices whitepaper, then created the following infographic featuring steps to success and a must-do list.

  • #SocialSkim: Sephora Scores Pinners, Social CTAs, Nutella Day, Storytelling Like Pixar, and More

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    See how Sephora scores Pinners, what social CTA works best, how Jell-O hijacked #FML, what’s new on Instagram, and the latest Gmail update. You’ll also learn how to conduct a winning webcast and tell a story like Pixar does.

  • Ensure That Strategy, not Tactics, Drives Your Social Media

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Before you can use a new channel, you must create a strategy around it. But many marketers struggle to create strategies. So, how can you begin to chart a successful social media route? Map out these five areas.

  • How Senior Marketers Are Using Twitter

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Links to mainstream media sites are the most commonly shared type of content by senior marketers on Twitter, according to a recent study by Leadtail.

  • Networking for Introverts and Other Tips from B2B Forum Keynote Speaker Jill Foster [Video]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    B2B Marketing Forum Keynote Jill Foster gives us a sneak peek of her presentation "Stuck in Elevators and Other Unsavory Networking Disasters," and provides valuable networking advice for marketing professionals.

  • Content Marketing: Beyond Gutenberg

    Article

    CONTENT TYPE: Article | TOPIC: None

    Gutenberg's invention has had a fantastic run. But it's time for content marketers to cut the ink-stained umbilical cord and become digital content marketers.

  • 62% of Shoppers Use a Mobile Device in Stores to Check Prices

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The majority of shoppers (62%) use a mobile device at a brand’s physical location to compare products and prices, according to a recent survey of global consumers conducted by SDL.

  • Small Businesses Find ROI in Social Media [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    A new study from Manta provides insight from more than 1,200 small-business owners regarding their top concerns, such as social media and ROI. Manta then created the following infographic from its findings.

  • #SocialSkim: Tweets for TV Ads, Twitter Amplify, Yahoo's Tumblr Purchase, Sponsored Pins, and More

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Get the breakdown on Twitter's new TV ad product, Twitter Amplify, Yahoo’s Tumblr purchase and flickr makeover, and Pinterest’s new sponsored Pins. We’ve also got a new cross-platform responsive ad solution, piles of stats, an Awesome Wall to liven up your next cocktail, and more.

  • Four Steps for Using Images in Your Brand's Social Strategy

    Article

    CONTENT TYPE: Article | TOPIC: None

    As a marketer, how can you effectively use brand images in social marketing? What are some proven tips and tricks to incorporate images into your social content mix? Here are four practical ways to incorporate images into your social media marketing programs.

  • Effectiveness of Social Media Cues in Ads [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Digital ads and television ads are the most effective at driving interaction with a brand’s social platforms such as Facebook, Twitter and Instagram, according to a recent survey.

  • Kill Your Content: Mitch Joel on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Digital marketing expert and author Mitch Joel shares insights from his new book "Control Alt Delete" and discusses such topics as social media and content strategy, and how marketers can prepare for upcoming technological changes.