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  • #SocialSkim: Social Media This Week, Including Social Analytics and Improved Meetings

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    It's gonna be a long summer. To tide you over, we've got a cat with a British accent, some branded coattail-riding on the royal baby, updates to Tumblr and Adobe Social analytics, and—finally!—a way to 'Net surf from your (non-Smart) HDTV. That's just the start. Skim to stay cool.

  • How Marketers Expect Social Spend to Increase [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The majority (62%) of advertising and marketing executives expect companies to increase their spending on Facebook marketing in the next 12 months, according to a recent report.

  • Choose Your Own Marketing Adventure: Nick Westergaard Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Nick Westergaard of Brand Driven Digital gives us a sneak peek at his B2B Marketing Forum presentation on Choosing Your Own Marketing Adventure. For more great insights, come see him speak in October.

  • #SocialSkim: Social Media This Week, Including Social as Riot Control, A/B Testing

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    You'll look forward to the next "hump day" after this week's top viral video. We'll also look at how social affects—maybe even calms—riled-up crowds. Learn how to embed Instagram pics and videos, and check out two new analytics tools: A/B testing capabilities on Google Analytics, and Awe.sm. Finally… ever wonder what "native advertising" means? Skim for a clearer picture!

  • Fortune 500 Bullish on Social Media and Corporate Blogging

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Fortune 500 companies are increasingly using corporate social media accounts, with 77% now on Twitter, 70% on Facebook, and 69% on YouTube, according to a recent report.

  • Meet the World's Greatest Social Media Marketer

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    You can master many tasks as a social media marketer, yet remain amazingly mediocre. That's because the world's best social media marketers possess more meaningful skills, including these 10 traits.

  • Email and Search Deliver More Customers Than Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Organic search still leads as the largest channel for online e-commerce customer acquisition, and email as a channel has explode in growth over the past four years, according to a recent report.

  • #SocialSkim: Social Media This Week, Including Twitter's Media Blog and IKEA

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Social moves so fast, you won't believe how it's changed this week. Check out Twitter's new media blog, dedicated to innovative social promotions in real time. See why an IKEA product got lots of online love—to IKEA's great dismay. And find out whether branding can actually give meaning to life. Skim for... nirvana?

  • Four Marketing Rules We've Learned From Zombies

    Article

    CONTENT TYPE: Article | TOPIC: None

    Zombie takeovers are the monster event of the moment. And they hold lessons for us marketers. In addition to learning to never get bitten, and to sever heads off completely, those lessons include some worthwhile marketing tactics.

  • Born to Blog: Author Mark Schaefer Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Mark W. Schaefer has written three books, including best-sellers Return on Influence and The Tao of Twitter. His marketing blog, {grow}, has won numerous international awards. I invited Mark to Marketing Smarts to discuss his recent book, co-authored with Stanford A. Smith, Born to Blog.

  • How Facebook, Twitter, and Pinterest Sharing Affects Sales

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Pinterest is the social network most likely to drive spontaneous purchasing, whereas Twitter and Facebook users are more likely to make social media-related purchases of products they were already considering, according to a recent report.

  • Poll: Choose Your Social Network

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Marketing is full of choices, so let's have some fun with the social platforms of choice: What social media outpost works best your brand? And which do you love to use personally? And which would you choke, if you could?

  • Seven Things Marketers Need to Know About iOS7

    Article

    CONTENT TYPE: Article | TOPIC: None

    Apple just unveiled iOS7—a radical transformation of the world's most popular smartphone and tablet operating system. Apple is preparing for a rapidly evolving mobile world, and so should marketers. Here's how.

  • The Google Graveyard: A Resting Place for Great Ideas [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Recently, Google Reader became the latest product laid to rest in the Google graveyard. Though beloved by its (relatively small) fan base, Google Reader just wasn't popular enough to merit existence. Here's a look at other great Google products that didn't last.

  • #SocialSkim: Social Media This Week, Including the Usual Suspects (AKA, New Tricks and Tools)

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Happy post-Independence Day! Fireworks may still be exploding in our ears, but as usual we've got a bunch of new tricks and tools for you this week. Read about Vine's latest marketer-friendly features, and learn how to target Twitter users from your email list, as well as embed Instagram Videos. Skim for social liberation.

  • Seven Tools to Monitor and Promote Your Personal Brand

    Article

    CONTENT TYPE: Article | TOPIC: None

    Good personal branding is all about presenting yourself as both personable and professional. In this article you'll find seven tools and services to help you automate the growth of your personal (or business) brand.

  • Five Ways to Boost Attendee Engagement at Events

    Article

    CONTENT TYPE: Article | TOPIC: None

    Events used to be about getting bodies in the door, then delivering a message to a captive audience and hoping it sticks. But today's busy professionals—attendees and event organizers alike—don't have time for such a haphazard method.

  • What's New With the New Rules of Marketing and PR?

    Article

    CONTENT TYPE: Article | TOPIC: None

    If there's a bible for this new media world in which we do business, it's David Meerman Scott's The New Rules of Marketing and PR. A revised and updated edition (its fourth!) of the classic is out this month. David and I had a chance to sit down and talk about what's new in new marketing.

  • Three Steps to a More Effective Converged Media Strategy

    Article

    CONTENT TYPE: Article | TOPIC: None

    The new world order of media and advertising demands that brands find new ways to drive consumer engagement. They must now look for ways to optimize paid, owned, and earned media. And the Holy Grail is to integrate all three sources of media into a single, consistent brand experience.

  • #SocialSkim: Social Media This Week, Including Conan, Instagram vs. Vine, More!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    We're loving the summer sunshine but tweeting away anyway... socnets just don’t go on vacation. Find out what differentiates Instagram Video from Vine, why social is key to being found online, how Conan O’Brien made the leap from late-night host to social sensation, and how to promote your brand on YouTube. Skim for a social summer!