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  • Three 'Light Bulb Moments' to Illuminate Social Marketing Success

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Though social media may feel as if it has been around for a while, it's important to remember that it's just picking up steam and there will be continued growth and disruption in how consumers use social platforms.

  • Facebook Top Social Login Choice on Websites, Google Gaining

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Among social login options for websites requiring registration/login, Facebook is the top choice with US consumers, according to a recent report by Janrain.

  • From White Papers to MyKidsAdventures: Michael Stelzner Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Michael Stelzner talks about his journey from writing white papers to founding MyKidsAdventures.com, and what he learned along the way about building a community, honing your social media strategy, and parenting in a high-tech world.

  • Boo! Creepy Consumer Calculations for Halloween 2013 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Here's a bewitching look at consumer behavior during Halloween. Find out what folks are buying, what social networks are inspiring their costumes, and how much they are spending on the holiday.

  • The Climb to Content Marketing Software [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    In light of Oracle's acquisition of content marketing software provider Compendium, Kapost created an infographic that illustrates the advancements that have led to content marketing software's growth.

  • #SocialSkim: Social Media This Week, Including Instagram Ads, Facebook Stories to Share, YouTube's News Channel

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Learn the week’s latest on Instagram ads, Facebook's Stories to Share, YouTube’s newsroom play,

  • Your Mobile Marketing Strategy's Tactical Building Blocks

    Article

    CONTENT TYPE: Article | TOPIC: None

    A mobile marketing strategy is crucial to an online retailer's success these days, and here's how to get your strategy working for you ASAP.

  • Agencies Intrigued, and Confused, by Video Ads on Social Networks

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly one-third (32%) of agency executives think they are already advertising on Facebook with video ads, something not yet possible on the platform, according to a recent report by Mixpo.

  • Do Tweets With Hashtags, Quotes, and Images Get More Retweets?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Tweets that contain one or more hashtags are 55% more likely to be retweeted than those that do not, according to a recent analysis Dan Zarrella of HubSpot.

  • Think Social Media Is a Waste of Time? Don't Give Up So Soon

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Especially in social media, if there isn't an immediate and significant response to an initiative, it's deemed a waste of time. But before you rush to judgment, give your effort an honest assessment against these three basic criteria.

  • #SocialSkim: Social Media This Week, Including Facebook Follow Button, Google Shared Endorsements

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Get the latest on Twitter (which just launched scheduled tweets), Facebook (which might implement a follow button!) and Google (which made headlines with plans to launch “shared endorsements”). See how people are retaliating. Also get the skinny on BuzzFeed’s plans for world domination, and a cool tool that lets you create images of your product or site in different screen environments. Skim for the cheat sheet.

  • Use Social Media to Create a Snowball Effect for Your Holiday Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    How do you make the transition from marketing strategy to actionable tactics in time for the holiday season? Here are three ways you can integrate social—and mobile—engagement into your holiday campaigns.

  • Are Companies Getting a Positive ROI From Social Media?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Some 38% of large consumer companies report a positive return on their social media investments, more than double the number of companies with a negative ROI (18%), according to a recent report by Tata Consultancy Services (TCS).

  • 2014 B2C Content Marketing Benchmarks, Budgets, and Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Business-to-consumer content marketing is on the rise, with 60% of North American B2C marketers planning to increase content marketing spend over the next 12 months, according to the second annual B2C content marketing study produced by Content Marketing Institute and MarketingProfs.

  • #SocialSkim: Social Media This Week, Including Facebook's Media Partners, Algo Changes

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    It was a big week for social and social TV. Read the latest on Twitter and Comcast's "See It" button for TV shows, Facebook's new media partners and newsfeed algo changes, and Taco Bell's Snapchat story. Also, ever wonder what a Twitter Card is? We'll tell you.

  • Social Media Spam Up 355%

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    During the first half of 2013, there was a 355% growth of social spam on the typical social media account, according to a recent study by Nexgate.

  • How B2B Marketers Use Twitter: Top Content Sources, Most Retweeted Handles

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Industry media sites are the most common source of content shared by B2B marketers on Twitter, accounting for 62% of all content shares, according to a recent analysis by Leadtail.

  • #SocialSkim: Social Media This Week, Including Social Sales and Social ROI

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Get the skinny on the job-quitting video that went viral... and the shafted company's viral-worthy response. See how Breaking Bad's finale played out online... and among brands. Learn to build your social ROI. And find out what playlist preferences tell us about (what else?) buying preferences. Skim to the beat of the sales drum.

  • Six Tips for Fitting Social Media Into a Packed Schedule

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Despite your overwhelming work schedule, you can still capitalize on social media for learning and for supporting your career and business objectives. Here's how.

  • The Top 5 Rules of Gamification for Training

    Article

    CONTENT TYPE: Article | TOPIC: None

    There may be whispers of it in the workplace, but if learning leaders haven't heard a lot about gamification yet, they will in the near future.