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  • Instagram's Ad-Supported Model: How Can Instagram Succeed?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Instagram launched its ad-supported model with an ad for a Michael Kors watch that showed up in the feeds of Instagram's users on Nov. 1. Three experts weigh in on how Instagram can become a successful platform for marketers and advertisers.

  • 11 Quick-Hit Tips for Getting Started With Google+ Hangouts on Air

    Article

    CONTENT TYPE: Article | TOPIC: None

    If you're interested in getting your brand in front of a larger audience, one way to do so is to create high-quality, engaging, and informative video content for your target market. Google's Hangouts on Air can help you do exactly that.

  • Seven Ways to Go Beyond Black Friday If You're a Small Business

    Article

    CONTENT TYPE: Article | TOPIC: None

    Small businesses can't go toe to toe against large retailers on Black Friday. It's just not a fair fight... But small businesses can still capitalize on Black Friday in ways the Big Box stores can't or don't.

  • #SocialSkim: Social Media This Week: Facebook and Snapchat, Hashtag Campaigns, Batkid, More...

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Get the breakdown on the Batkid who saved San Francisco and inspired a watching (and Instagramming) world, the full skinny on Facebook's attempt to buy Snapchat (plus a Snapchat primer), tips on launching cross-network hashtag campaigns... and a peek at Breaking Bad's fan-lovin' alternate ending.

  • Which Retailers, Musicians, TV Shows, and Causes Do People Like Most on Facebook?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The 10 stores with the most Likes on Facebook are Big Box retailers, with male as well as female users ranking Wal-Mart, Target, and Amazon in the top 4, according to a recent report by ePrize.

  • How to Use LinkedIn to Promote Your Professional Services (Article 3 of 3)

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    In this, the third of three articles focusing on how the professions—lawyers, consultants, accountants, etc.—can effectively market using new/digital media, I focus on LinkedIn.

  • Are You a Smart Sales Manager? Josiane Feigon Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Inside sales expert and author Josiane Feigon discusses her new book, Smart Sales Manager, explains how to manage Millennials, and shares insights into how salespeople can cultivate relationships with social-savvy customers.

  • The History of Hashtags [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Follow the hashtag's rise from little-known keypad symbol to social media must-have... Check out this infographic from Offerpop.

  • Four Steps to Building Your Content Marketing Dream Team

    Article

    CONTENT TYPE: Article | TOPIC: None

    Whether you are new to content marketing or you are looking to re-evaluate your current resources, keeping these four steps in mind will help you assemble your dream team.

  • The Most Effective Tactics for Acquiring Facebook Fans and Twitter Followers

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Digital marketers do not believe that the most commonly used tactics for acquiring Facebook fans and Twitter followers are very effective in delivering quality community and audience members, according to a recent report from ExactTarget.

  • #SocialSkim: Social Media This Week: Typhoon Aid, Twitter Custom Timelines, Instagram Ads

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    It was a rough week for the Philippines, but also a period of immense generosity on social networks. Find out how people supported typhoon aid. You'll also see feedback from the first official Instagram ad, how to tell embeddable stories with Tweets, what color gets the most Instagram love, and which platform is growing the fastest for online content sharing.

  • Marketing the Professions 'Hors d'Oeuvre' Style (Article 2 of 3)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Two characteristics are a mark of successful digital marketing: keeping your outreach in bite-size portions, and marketing with a personal touch.

  • Mastering the Invisible Sale: Tom Martin Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Tom Martin—founder of Converse Digital and author of The Invisible Sale—discusses his secrets for using content and social networking to drive business growth without cold calls, advertising, or pitching.

  • Vote: The Most Maddening Social Media Behavior

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    We set out to identify the most annoying online social behavior, and based on the results of a poll we conducted on Facebook, we devised this voting bracket to crown a winner.

  • #SocialSkim: Social Media This Week: G+ Changes, Facebook News, Recruiting

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Get a load of Internet Explorer... as an anime character. Also learn the latest on G+, how users consume Facebook news, and why people don't like companies that use socnets to recruit. Also, Forrester welcomes us to the digital revolution (just now?)! Skim for your social lift.

  • The New Normal in Professional Services Marketing (Article 1 of 3)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Professional services marketing is not normally known for early adoption of cutting-edge techniques, likely because its role tends to revolve around reducing risk for clients. But the world has changed, and there's now a new normal.

  • Unlock the Potential of Real-Time Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Real-time marketing isn't necessarily new, but marketers are now scrambling to understand how they can integrate it into their marketing mix. Here are a few tips to get started.

  • Social Media Strategies: How Top Brands Staff, Budget, and Measure

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Marketers at large brands are increasingly devoting a significant number of staff positions to social media: 46.5% of companies with revenues of more than $1 billion now have 50 or more employees devoted to social.

  • Five Ways to Develop a Cross-Channel Brand Story

    Article

    CONTENT TYPE: Article | TOPIC: None

    Stories have always been vehicles via which we communicate and perceive truth. So, for growth-minded retailers and consumer brands, omni-channel success hinges on the ability to deliver cross-channel brand stories that are engaging, memorable, and consistent.

  • #SocialSkim: Social Media This Week: Twitter Pics, New YouTube Service, Pinterest Expansion

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Check out a swingin' interactive music video from VW Beetle. We've also got the latest on Twitter image previews, Pinterest's expansion plans, where to score synchronized Facebook/TV ads, a new YouTube marketing service, and what to do if your social media account gets hijacked. Skim to sideline a social faux-pas!