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  • #SocialSkim: Interneterventions, Facebook Is Like the Plague, Pinterest Personalized

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    The week in social was action-packed. Get an Old Spice "internetervention," see how Pinterest plans to get personal (and monetize compulsive recipe-sharing), find out what Facebook and the bubonic plague have in common, and get step-by-step tips on improving your crowdfunding strategy.

  • Personal Branding Trends for 2014 (Part 2)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Understanding these trends will help you to strategize ways of harnessing them to enhance your brand and expand your career success.

  • Supercharge Your Storytelling: Burt Herman of Storify Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Burt Herman, co-founder of Storify, explains how to curate quality content using a mix of social media feeds, how technology has changed journalism, and what marketers can learn from the evolution of social.

  • How B2B IT Buyers Use Social Networks

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The majority (57%) of B2B information technology buyers are using social networks as part their purchase decision process, according to a recent report from IDG Connect.

  • The State of Social Media in 2013 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    What were the highlights and lowlights in social media last year? The following infographic captures the memorable events of 2013.

  • #SocialSkim: Golden Globes, Star Wars, Fleeing Facebook, Google Analytics, Amazon Ads, More!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Which brand "won" the social Golden Globes? Which cuddly (but dangerous!) Star Wars character is spreading behind-the-scenes set photos across socnets? Which demo is fleeing Facebook? We've got answers. You'll also score an epic Google Analytics guide, an easy new way to search for images by usage rights, and the skinny on Amazon's new ad network.

  • Revenue and the CMO: Author Glenn Gow Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Helping your company to embrace social selling doesn't have to be an all-or-nothing proposition: You can implement a pilot program to demonstrate how social media can have a positive impact on revenue. Glenn Gow shares tips for starting a successful pilot program at your organization.

  • Why Marketers Need to Care About Social Search [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Is your company embracing social search? Here's a look at what it is and why you should take advantage of social search.

  • How to Get More Retweets

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Want to get more retweets? Try tweeting on off hours/days, including images, being polite, spelling out the word "retweet," and using lots of exclamation marks.

  • Personal Branding Trends for 2014 (Part 1)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Throughout the year, I monitor the world of personal branding. At year's end, I analyze the data to predict future trends. My take on 2014? It will be a year of personal branding evolution—not revolution.

  • #SocialSkim: CES Goodies, Facebook's Little Eye Acquisition, Ben & Jerry's Hilarious Tweet

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Find out what unique and promising technologies debuted at CES. Get the skinny on Facebook's recent acquisition, glean new ways to use Tweets, and find out how Ben & Jerry's (of course!) used recreational marijuana legalization in Colorado to its advantage. Skim to sate your social munchies.

  • Engage Your Audience: From Profile to Preference

    Article

    CONTENT TYPE: Article | TOPIC: None

    We aim, as marketers, to gain the trust of customers and prospects. To accomplish this we must engage with the individual, building trust and understanding by asking for appropriate information, at the right time, and treating that information with care and respect.

  • Facebook News Feed and Mobile Ads Outperform Prior Units

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Since Facebook launched News Feed ads in late 2012, the units have been widely adopted by brands and have consistently outperformed the platform's original right-hand side ads, according to a recent report by Marin Software.

  • New Business Networking: Author Dave Delaney Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Nashville-based consultant and "New Business Networking" author Dave Delaney shares tips for rebuilding your network after a move or a career change, including the role that social media sites like LinkedIn and Twitter should play in your networking efforts.

  • Five Big Social Media Trends for 2014

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Social marketers should keep in mind these five insights to help their brands and organizations prepare for and succeed in 2014 by connecting with customers.

  • What Does a Day in Social Media Look Like? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Of the world's roughly 7 billion people, 40% use social media daily. So, what are those folks doing on the major social platforms?

  • Social Network Data: Growth Trends, Engagement Levels, and Demographic Profiles

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Facebook remains the dominant social network in the United States, but more and more users are diversifying to multiple platforms, according to a recent report from the Pew Internet and American Life Project.

  • #SocialSkim: Social Media This Week: Facebook Pages, Snapchat Hacking, Instagram Highlights

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    It's a new year, filled with promise (and some fresh digital elbow-rubbing)! Learn about Facebook's tentative plans for building Pages via mobile, check whether your Snapchat got hacked... and find out how to share your Instagram 2013 highlights with the world. It's all a skim away.

  • User Age Profiles of the Top Social Networks

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The social platform with the youngest global user base is Tumblr, followed by Instagram and Pinterest, according to a recent report by GlobalWebIndex.

  • Twitter vs. Facebook Ad Showdown: Which Offers the Best Social Media Ad Platform?

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    In social advertising, where is your money better spent—on Twitter, or on Facebook? Here are the key findings of a study across four measurement categories.