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  • CMOs Bullish on US Economy, Struggling With Social Measurement

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Marketing executives' confidence in the economy of the United States is at a five-year high, according to recent data from the CMO Survey.

  • Spend and Strategize Wisely to Increase Your Organic Reach on Facebook

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Embracing these tactics can extend your reach on Facebook, engage your audience, and drive revenue from your Facebook marketing—despite recent News Feed changes.

  • #SocialSkim: Facebook's WhatsApp Buy, LinkedIn's Coup, Instagram's Utility, More!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Read the latest on Facebook's WhatsApp buy, LinkedIn’s "influential" publishing coup, and how some retailers use Instagram to drive love and sales. Skim to improve your social IQ!

  • How Sochi Does Social Media [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Which brands are getting the most social media attention during the 2014 Winter Olympics? Find out in the following infographic featuring the highlights of Sochi-related social posts.

  • Five Tips for Creating Videos That Build Brand and Drive Sales

    Article

    CONTENT TYPE: Article | TOPIC: None

    Regardless of form or viewing device, video is an ideal medium to engage, inform, and entertain prospective buyers and clients. Here's what you need to know to get in on the action.

  • Avoid an Online Crisis: Four Key Tips to Prevent Social Media Mistakes

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Although some people believe there's no such thing as bad publicity, most businesses would prefer to stay out of the spotlight of a social media mistake.

  • #SocialSkim: Airbnb and #SochiProblems, Twitter's Redesign, Mark Jacobs, More!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    See how Airbnb took advantage of #SochiProblems to help users... and itself. Get the latest on Twitter’s redesign. And find out how Mark Jacobs turned social currency into a living, breathing brand experience.

  • How Klout Can Guide Your Online Marketing Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    If you are a services professional of any kind, or you market for a services firm, here are five steps to take to improve you influence and the ROI of your online and social media efforts.

  • Three Ways to Increase Your Nonprofit's Social Media Engagement

    Article

    CONTENT TYPE: Article | TOPIC: None

    No matter how big or small, your nonprofit can improve its social media results by doing these three things.

  • Sweep Up More Fans With These Three Tactics

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Using well-executed sweepstakes promotions, drawings, and contests to reach fans can increase the likelihood that members of your audience will share with their friends—AKA, your future audience.

  • The Six Insider Secrets of Contagious Content [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Marketers can increase their content's chances of being spread far and wide by making sure it includes the six traits featured in the following infographic.

  • How a Local Business Can Do Better Online in Five Easy Steps

    Article

    CONTENT TYPE: Article | TOPIC: None

    Learn how to set up a Google+ Local account, where besides Google you can find local customers, what offline marketing tactics to use to spur online activity, and why every local biz needs a social marketing plan.

  • What Does Social Media Growth Look Like? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Marketers often talk about how social media is growing... but what does that mean exactly? Here's a look at some facts regarding the growth and use of social media.

  • #SocialSkim: Funny Livetweets From Sochi, Super Bowl Marketing Scores, More!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Read hilarious hotel livetweets from the Sochi Winter Olympics. See what marketing scored at the Super Bowl. Run effective social media contests. And, as always, learn from all that’s fit to print about the changing face of social! It’s all a Skim away.

  • Facebook Contest Ideas for Every Month of the Year [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    When managing your social media, you are in a constant battle for the attention of your fans. Producing worthwhile and entertaining content all of the time is hard, right? But you can win this battle!

  • How (and Why) Millennials Interact With Brands on Social Networks

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    For online interaction with companies or brands, Facebook is the most popular platform among Millennials, followed by Twitter and Pinterest, according to recent research from the Center for Marketing Research at the University of Massachusetts, Dartmouth.

  • Six Work Lessons Marketing Pros Can Learn From Social Media Best-Practices

    Article

    CONTENT TYPE: Article | TOPIC: None

    We can learn plenty by observing how people use social media—and those lessons can apply to how we function as marketers at our places of work.

  • LinkedIn Showcase Pages: Target Your Content

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    In contrast to LinkedIn's Company Pages, its Showcase Pages are focused on one aspect of your business. The idea is to create a dedicated space for your prominent brands, products, and other initiatives, allowing people to follow the page for related content.

  • Teens Remain Very Active on Facebook

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Despite reports over the past year that teens have fallen out of love with Facebook, the demographic remains highly active on the social network, according to a recent report from Socialbakers.

  • Five Native Advertising Tips From a Case Study

    Article

    CONTENT TYPE: Article | TOPIC: None

    Based on a recent successful campaign, here are five ways to make sure you get good results from your native advertising efforts.