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  • Four Tips to Accelerate Sales Through the B2B Content Funnel

    Article

    CONTENT TYPE: Article | TOPIC: None

    Does your content do most of the selling for your company? It should. But if it doesn't, your problem may be rooted in not having a content strategy that mirrors an effective sales funnel.

  • Happy Third Birthday, Google+! Now What? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Three years ago, Google+ was launched. Here's a look at why some marketers love the social media platform and why some hate it, and where it might be heading.

  • Is Facebook Still Cool? And for Marketers, Does It Matter?

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    For brands, the question remains: If Facebook is no longer "cool"—but young people are still using it—what should marketers be doing with the channel?

  • #SocialSkim: Audience Insights, LinkedIn Users and Content, Improved Facebook Video Ad CTRs

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    It's a good day for data. Find out why fandom's so important, how LinkedIn users consume content, and how Facebook plans to improve video ad click-throughs for advertisers. Skim to tip the charts.

  • How to Engage With Facebook Fans to Build a Successful Nonprofit

    Article

    CONTENT TYPE: Article | TOPIC: None

    You can find scores of articles about how to grow a Facebook following... But what if you've already achieved that? How do you engage with tens of thousands of social media fans to build a more successful organization?

  • The Content Consumption Habits of LinkedIn Users

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most people who consume professional content on LinkedIn do so to keep up with industry news (78% of respondents) and to discover new ideas within their business area (73%), according to data from a recent survey conducted by LinkedIn.

  • #SocialSkim: Cyber Lions Winners, Video Marketing Improved, GIF Use for Business, More!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    What an inspiration-packed week! See what won the Cyber Lions at Cannes, learn how social media can improve video marketing, and get the scoop on how best to use GIFs for business. Skim to stay on point.

  • The Most Effective Calls to Action for Facebook Posts

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Simply asking people to share a post is often the most effective call to action (CTA) for Facebook posts, according to a recent report from TrackMaven.

  • #SocialSkim: Facebook Ad Plans, Teen Instagram Use, the World Cup, Wikipedia and PR, More!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Score! (some best-practices for #WorldCup marketing, that is.) You'll also learn this week about the ways teens use Instagram, Facebook's ad plans for customer Web browser history, and the new deal between Wikipedia and the PR industry. Skim to stay cool under the sun (sponsored by Brazil).

  • How Charities Are Using Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Almost all (98%) of the biggest charities in the United States are using social media, and 97% are using some type of video to help inspire their audience, according to recent research from from The Center for Marketing Research at University of Massachusetts, Dartmouth.

  • The Social Side of FIFA World Cup 2014 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This year's World Cup is predicted to be the biggest sporting event ever, surpassing the 3.2 billion viewers of the last World Cup. So, what role will social media play during the World Cup and its advertising?

  • The Most Popular Topics on Facebook and Twitter

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The 10 most popular content topics on Facebook and Twitter are very similar, but topics differ significantly beyond the top 10, according to a recent study by Klout.

  • Why (and When) People Mention Companies Online

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most online mentions of companies by consumers are neutral, rather than overtly positive or negative, according to a recent report.

  • How Women and Men Use Social Media and Mobile [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Do men and women differ in how they use their mobile devices and social platforms? Yes, they do, according to recent reports. Those differences are highlighted in the following infographic.

  • #SocialSkim: Trends, High-Quality Visuals, Optimized Twitter Tracking, Apple's Plans, More!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Talk about a busy week in social business! Score a handy new trend-brainstorming tool. Find out how Instagram is making high-quality visuals easier to produce and share. Get tips on how to optimize Twitter tracking and shares. And see how Apple plans to change the way we work... again. Skim to stay in tune.

  • How People Use Different Social Networks in Different Ways

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    People who join multiple social networks tend to engage with distinctly different groups of people and content topics on each platform, according to a recent report from 140 Proof and IPG Media Lab.

  • How Brands Can Reach New, Younger Audiences With Social Media Branding

    Article

    CONTENT TYPE: Article | TOPIC: None

    Older brands that have been deeply entrenched in conventional marketing plans for years, sometimes decades, often have difficulty wrapping their heads around how to begin crafting a powerful online strategy.

  • The Most Important Social Network for Marketers

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    B2C marketers say Facebook is the most effective social network for their business, whereas B2B marketers cite LinkedIn, according to a recent report from Social Media Examiner.

  • The Psychology of Sharing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    What types of people are most likely to share content online—and why? Check out this infographic to find out more about social sharers, including their reasons for sharing and the ways they share.

  • #SocialSkim: Meeker's State of the Internet, #YesAllWomen, LinkedIn Fails, More!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Mary Meeker's state of the Internet, #YesAllWomen, LinkedIn headline do's and don'ts, and how Twitter might breathe new social life into the Billboard charts. Do read on. Don't skip your week's dose of skim!