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  • #SocialSkim: What Gets Shared, Word Crimes, TSA on Instagram, Write Like a Spy, More!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    What nightspots trend on Twitter? Heineken helps young people find out. You’ll also learn what people really share on social networks, how to write like a spy, why word crimes are way worse than blurred lines, and why joining Instagram may be the smartest thing the TSA ever did. Skim for your share of state secrets.

  • Which Social Network Won the World Cup?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Facebook was being used by around 80% of the social audience in the US, the UK, and Brazil during the final stages of the World Cup—the most of any social network in all three countries—according to recent data from GlobalWebIndex.

  • The Most Effective, Most Used, and Most Budgeted for Digital Marketing Tactics

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    US-based digital marketers consider email the most effective digital tactic for building awareness, boosting acquisition, and increasing conversion, according to a recent study from Gigaom and Extole.

  • How Search Marketers Use Twitter: Top Content Sources, Most Retweeted Handles

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Search Engine Land is the industry source most shared on Twitter by search marketers, according to a recent analysis by Leadtail.

  • #SocialSkim: Engagement Playbook, Yo's Uses, Tweets' Reading Level, Influential Content

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Score Vice's playbook on engagement, get the latest (surprising) news on messaging app Yo, learn about the top 10 most influential content producers on LinkedIn, and find out what reading level most tweets are written in. Ready to jump in? Skim for stability.

  • The Top 10 Brands With the Most Influential Content Marketing on LinkedIn [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The global brands with the most influential content marketing on LinkedIn are media and high-tech companies, according to a recent report from the social network.

  • Determining Consumer Sentiment: Trends and Common Mistakes

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most marketers (89%) say they still rely heavily on manual analysis to determine consumer sentiment and do not yet feel comfortable leaving the task completely to software, according to recent research from Snapsify.

  • Men vs. Women on Instagram [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Who uses Instagram more: men or women? And what top brands do they prefer to follow on Instagram? Here's a look at the differences between men and women's use of the popular social media network.

  • #SocialSkim: Your Content Strategy, Facebook's Emotion Experiment, Google's Orkut, More!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Ready to wave those Fourth of July flags? Before you do, get the skinny on Facebook's gigantic emotion experiment (which may have happened on your news feed). See how brands are jumping on World Cup action, say farewell to Orkut, and find out how to strengthen your content strategy... for whatever device your customer is using. Skim to stay in shape!

  • Five Reasons Your Awesome Content Isn't Going Viral [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    You put so much work into your awesome content and expect it to go viral as soon as it hits the Internet. But after you publish it, no one seems to care. So, why isn't your brilliant content going viral?

  • Four Tips to Accelerate Sales Through the B2B Content Funnel

    Article

    CONTENT TYPE: Article | TOPIC: None

    Does your content do most of the selling for your company? It should. But if it doesn't, your problem may be rooted in not having a content strategy that mirrors an effective sales funnel.

  • Happy Third Birthday, Google+! Now What? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Three years ago, Google+ was launched. Here's a look at why some marketers love the social media platform and why some hate it, and where it might be heading.

  • Is Facebook Still Cool? And for Marketers, Does It Matter?

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    For brands, the question remains: If Facebook is no longer "cool"—but young people are still using it—what should marketers be doing with the channel?

  • #SocialSkim: Audience Insights, LinkedIn Users and Content, Improved Facebook Video Ad CTRs

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    It's a good day for data. Find out why fandom's so important, how LinkedIn users consume content, and how Facebook plans to improve video ad click-throughs for advertisers. Skim to tip the charts.

  • How to Engage With Facebook Fans to Build a Successful Nonprofit

    Article

    CONTENT TYPE: Article | TOPIC: None

    You can find scores of articles about how to grow a Facebook following... But what if you've already achieved that? How do you engage with tens of thousands of social media fans to build a more successful organization?

  • The Content Consumption Habits of LinkedIn Users

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most people who consume professional content on LinkedIn do so to keep up with industry news (78% of respondents) and to discover new ideas within their business area (73%), according to data from a recent survey conducted by LinkedIn.

  • #SocialSkim: Cyber Lions Winners, Video Marketing Improved, GIF Use for Business, More!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    What an inspiration-packed week! See what won the Cyber Lions at Cannes, learn how social media can improve video marketing, and get the scoop on how best to use GIFs for business. Skim to stay on point.

  • The Most Effective Calls to Action for Facebook Posts

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Simply asking people to share a post is often the most effective call to action (CTA) for Facebook posts, according to a recent report from TrackMaven.

  • #SocialSkim: Facebook Ad Plans, Teen Instagram Use, the World Cup, Wikipedia and PR, More!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Score! (some best-practices for #WorldCup marketing, that is.) You'll also learn this week about the ways teens use Instagram, Facebook's ad plans for customer Web browser history, and the new deal between Wikipedia and the PR industry. Skim to stay cool under the sun (sponsored by Brazil).

  • How Charities Are Using Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Almost all (98%) of the biggest charities in the United States are using social media, and 97% are using some type of video to help inspire their audience, according to recent research from from The Center for Marketing Research at University of Massachusetts, Dartmouth.