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  • Double Your Pinterest Followers in Just Five Minutes per Day [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Some 47% of online shoppers in the US have made purchases based on Pinterest recommendations. How can you boost the number of online shoppers looking at your Pinterest boards?

  • The 18 Publishers That Are Shared Most on Social Networks

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Only a few publishers have mastered the art of consistently getting their content shared on social networks, according to a report from Fractl and Buzzsumo.

  • Holiday Social Marketing Trends of 2014 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This year's holiday season will be about socializing commerce, according to the following infographic by Offerpop.

  • Twitter Remarketing: What It Is and How to Use It to Target Audiences

    Article

    CONTENT TYPE: Article | TOPIC: None

    When Twitter remarketing is used alongside Twitter's already familiar Twitter Ads and Cards, Twitter marketers gain a powerful new ally.

  • #SocialSkim: Ello, Top 10 Vines Chart, iPhone's Bending, Twilight on Facebook, More!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    What's Ello, anyway? Get its story. We also found the first-ever Brand Vine chart (Top 10 Vines). And we look at how brands responded to the iPhone 6 bending (yes, that was a thing) and how the dramatic vampire series Twilight may live on... via Facebook. Skim to boost your social smarts!

  • Facebook Messenger Is Now Used by 38% of Global Mobile Audience

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Facebook's decision to remove messaging functionality from its main mobile app and require people to download its Messenger app seems to be paying off, according to recent data from GlobalWebIndex.

  • 2015 B2B Content Marketing Benchmarks, Budgets, and Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Two critical factors differentiate great content marketers from the rest—having a documented content marketing strategy, and following it very closely, according to the findings of the fifth annual content marketing study issued by MarketingProfs and the Content Marketing Institute.

  • The Secret to Shareable Content: Syed Balkhi Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Entrepreneur Syed Balkhi, creator of popular sites List25 and WPBeginner, shares tips for creating shareable content.

  • #SocialSkim: Social Ad Spend Evolves, Hyperlapse for Marketing, Better Twitter Search, More!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Do you want to pay to play? Find out how ad spend in social media is evolving. You'll also learn eight ways to use Hyperlapse for marketing, what a brand enthusiast actually looks like (and where her value lies), and how to run searches through Twitter in a way that brings better results, fast. Skim to boost your social smarts!

  • The Volume of Twitter Mentions by Country, Language, and Time

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Users in the United States are now responsible for less than half (41.5%) of all Twitter mentions, according to a recent report from Mention.

  • Omnichannel Marketing for Brands: Mark Schaefer Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Marketing consultant, speaker, and author Mark W. Schaefer discusses omnichannel marketing for brands, content shock, Big Data, and more.

  • Social Media Use by Small Businesses [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Small and midsize businesses (SMBs) now spend more on social marketing than on any other media category, according to a recent report from BIA/Kelsey.

  • How to Build an Influencer Marketing Strategy

    Article

    CONTENT TYPE: Article | TOPIC: None

    By encouraging influential people—bloggers, customers, thought leaders, journalists, consultants, experts—to talk about your products and to recommend them, you quickly score a unique advantage over your competitors.

  • #SocialSkim: Facebook Demographics, Social Strategies, LinkedIn Posts, and Fashion Week!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    School's back in session, but social hasn't stopped. Score a cheat-sheet on Facebook demographics, consider what strategies other marketers are using for social media, ponder what makes a LinkedIn post popular, learn about Facebook's testing of self-destructing messages, and see the latest New York Fashion Week social stats. Skim to stay on top.

  • Six Tactics for Successfully Marketing to Millennials

    Article

    CONTENT TYPE: Article | TOPIC: None

    Developing a Millennials-focused marketing strategy is a must: They are, after all, the largest generation by number and they already have enormous purchasing power. They also have unique generational characteristics that require a shift in tactics and strategy.

  • How Social Media Advertising Affects Sales

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The middle of the sales funnel is where social media advertising has the biggest impact, according to a recent report from Convertro and AOL Platforms.

  • The Five Must-Have Traits of an Optimized Business Blog

    Article

    CONTENT TYPE: Article | TOPIC: None

    Content marketing's honeymoon is over. You can't just create good blog content and call it a day. You now have to consider the entire content experience you're giving your audiences, and for that you need an optimized blog.

  • #SocialSkim: Fresh From Apple, Instagram for Couponing, Twitter 'Buy' Button, More!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Get the latest on Apple's freshest products (and less-fresh promo vid), plus a retailer's use of Instagram for creative couponing, Twitter's "buy" button experiments, and a Tinder for marketers and agencies. Skim to taste the buzz!

  • Three Good Reasons Why Google Authorship Still Matters

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Google has decided to stop showing Authorship in search results, and so the interest in Authorship has dropped. No picture? No byline? What's the point? But there are still good reasons to use Authorship.

  • Blog and Social Media Usage by Fortune 500 Companies

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Currently, 157 companies on the Fortune 500 list (31%) have public-facing corporate blogs, a decrease of 3% in the number of blogging companies from 2013 levels, according to according to recent research conducted by The Center for Marketing Research.