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  • Five Steps You Need to Take Before You Spend a Dime on Advertising (Article 1 of 2)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Usually, advertising doesn't come cheap, but it can be cost-effective—if you do your homework ahead of time and follow some best-practices.

  • Marketing Mean Tweets: B2B Forum Speakers Read Aloud Some Seriously Snarky Tweets

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Playing off the wildly popular Mean Tweets segment from The Jimmy Kimmel Show, we pulled together a handful of B2B Marketing Forum speakers to read mean tweets about marketing, marketers, or themselves.

  • #SocialSkim: YouTube's 360° Video Ads, 11 Plus More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This week, get the breakdown on YouTube's 360° ad format, and new tools for managing native Facebook content. We'll also tell you about Airbnb for Business, which hashtags Instagram bans (and why), and how to maintain your social prowess among vacationers. Skip to stay in step over the summer!

  • Marketers' Biggest Challenges With Social Influencers

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Marketers say competing with other brands for the attention of social media influencers is their top challenge with the tactic, according to a recent report from Software Advice.

  • How to Supercharge Your Marketing With Visual Storytelling [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    People love visuals and stories, so combine both in visual storytelling and watch your content's reach and conversion multiply. Here are 14 tips to inspire your visual storytelling.

  • Take 10: Seven Steps to Social Media Marketing Success

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Social Media Marketing

    In just 10 minutes, we'll walk you through seven steps to creating an effective social media strategy. You'll learn how to incorporate the needs of your customer, align your tactics with your business goals and objectives, integrate other marketing initiatives, and determine the ROI of your social media marketing efforts.

  • #SocialSkim: Facebook E-Shops, Plus 14 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Learn how Facebook plans to own the entire consumer journey. (Yes, we'll talk about Moneypenny, too.) Also: tools that'll up your GIF game, create instant replays, and save Periscope videos; and why bloggers would rather work with you... not agencies.

  • #SocialSkim: Facebook's CPC Updated, Plus 11 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    It's an exciting week when sharks and fireworks combine... and brands hopped on both. Also: Facebook is changing how it measures cost per click (CPC), ways to market better on LinkedIn, and a little app called Bunkr that will transform the way you wow a crowd. And much more... Skim to stay ahead of the sharks.

  • From Engagement to Leads: The Psychology Behind Converting Social Media Fans

    Article

    CONTENT TYPE: Article | TOPIC: None

    Converting social media fans requires more than constant sharing; it requires understanding the ways they interact and build relationships.

  • How to Keep Your Marketing Legal: Attorney Sara Hawkins on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Attorneys Sara F. Hawkins and Kerry O'Shea Gorgone discuss the latest tips from the FTC on how brands and bloggers should legally disclose sponsored content and run promotions.

  • Engaging on LinkedIn: Five Strategies for Sales and Marketing Leaders

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    A LinkedIn marketing or selling strategy is the difference between a B2B sales or marketing team that drives consistent revenue opportunities and one that just has lots of connections it does not engage with.

  • The Top-Rated Social Analytics Tools by Marketers

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Which social media analytics tools are most used and liked by marketers? To find out, G2 Crowd recently examined more than 200 evaluations written on its software review platform by business, marketing, and analytics professionals.

  • The Best Time of Day to Tweet

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The most popular times for tweeting are often not the best times for getting clicks and engagement, according to a recent report from Buffer.

  • What the US Road to Independence Would Have Looked Like in 2015 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Imagine how much easier the road to the signing of the Declaration of Independence in 1776 would have been if the Patriots had online marketing tools and social media platforms.

  • #SocialSkim: #LoveWins Across Social, Plus More Stories in This Week’s Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Find out how to access Buyable Pins and Facebook Messenger payments, learn about Facebook's ad-revenue-share offer, and hear Mark Zuckerberg's incendiary theory about where social is headed. Skim to stay in social shape!

  • Eight Powerful SlideShare Features You May Not Be Using [Infographic]

    Article

    CONTENT TYPE: Article | TOPIC: None

    There are a ton of reasons that top brands—and small companies—are active on SlideShare: It provides an enormous opportunity for any content marketer.

  • Take 10: Use LinkedIn's Newest Features to Boost Your Profile

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Social Media Marketing

    In just 10 minutes, LinkedIn expert Viveka von Rosen will share how you can start using LinkedIn's newest features to boost the effectiveness of your profile. You'll learn how to create a custom hero image to help define your business and how to add media to increase your credibility and add life to your profile. Plus, you'll walk away with tips on using Publisher and the new keyword feature to attract more leads.

  • #SocialSkim: Snapchat's 3V Ad Format, Plus 11 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This week we'll introduce you to Snapchat's 3V ad model, where to buy 360° VR-friendly images, a better way to track social ROI via Google, and a Twitter offering that highlights products and places (and how to buy or book them).

  • What People Say About Their Jobs on Twitter

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Are people more likely to say that they love or hate their jobs on Twitter? Does the ratio of love to hate tweets vary by industry, gender, day of the week?

  • These Mistakes Can Make Your Content Marketing an Epic Failure (but You Can Avoid Them)

    Article

    CONTENT TYPE: Article | TOPIC: None

    With all the buzz about and the allure of content marketing, jumping in quickly and then not seeing the expected results happens a lot. Here are three common mistakes and some ideas for how to avoid them.