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  • Build Social Relationships With Influencer Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Want to acquire new customers without breaking your budget? Consider influencer marketing. Here's what you need to know.

  • Take 10: How to Optimize Your LinkedIn Profile With Keywords

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Career Development

    In just 10 minutes, we'll show you how to drive traffic to your profile with one of LinkedIn's best kept secrets—search engine optimization (SEO). We'll share how to add keywords to certain sections of your LinkedIn profile to increase visitors (improving your opportunities for employment), improve networking capabilities, or simply connect to the right people. You'll leave with a thorough understanding of the power of keywords and how to use them to get better visibility on LinkedIn.

  • #SocialSkim: Instagram Makes Biz Profiles Official, Plus 12 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Social networks spent the week honing their core products and beefing up their ad prowess. Instagram officially introduced its long-rumored business features, and Twitter scrapped its buy buttons in what might (or not) be a big blow to social commerce.

  • Do People Use Facebook's Reactions Feature?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Although Facebook users can now engage with posts by using reactions such as the heart or angry face, relatively few are taking advantage of this functionality, according to recent research from Quintly.

  • How to Discover Engaging Content to Share on Social Media

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Finding engaging content to share via social media can be time-consuming and tough—and a hindrance to all the other work you have to do. So use these four simple ways to discover and share content that can improve your social media marketing.

  • Social Media Trends for 2016: Marketers' Top Platforms and Content Types

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Facebook is the most used social network by businesses for marketing purposes, and 67% of companies plan to further increase their Facebook marketing activities this year, according to recent data from Social Media Examiner.

  • #SocialSkim: Twitter's 140+ Character Limit (Finally!), Plus 11 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Finally, Twitter officially gives you more room to express yourself, and Facebook updates Facebook Live so you can skip to the good parts. Also: pay-to-boost reach on Instagram, Foursquare's unchatty chatbot, and social media growth worldwide.

  • Five Effective Ways to Build a Strong Online Reputation

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Online reviews can pop up when you least expect them, leaving a lasting effect on how potential and current customers perceive your business. Improving your online reputation is no walk in the park, but it can be done.

  • Social Media vs. Content: Where Should You Invest?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Deciding where to put your investment—of money, time, and effort—isn't easy. And the ROI of both social and content is notoriously difficult to measure. So how do you decide where to put your efforts? And once you decide, how do you go about it?

  • #SocialSkim: Snapchat Changing Its Algorithm, Plus 13 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    From Snapchat's plans to introduce a non-chronological algorithm to social networks' taking on the role of news organization to Google's new topic-driven social product and Twitter's tweak of it's character limit, the social giants tried tackling challenges from all corners.

  • Why Employees Don't Share Company News on Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Many workers say they do not share their company's updates on social media because they do not know whether or not they're supposed to be posting and because they are not sure what to post, according to a recent report from Bambu by Sprout Social.

  • Five Noteworthy Ways to Increase Engagement on YouTube [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    You've created a fantastic video that you want your customers to share and discuss. These five tips can help boost that engagement on YouTube.

  • #SocialSkim: Amazon Debuts YouTube Competitor, Plus 14 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Product launches and redesigns were the talk of the town this week. Amazon surprised us all and introduced a user-generated video service to take on YouTube, and Instagram launched a redesigned app and icon.

  • Social Media Follower-Growth Benchmarks for Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    As the world's population increases and more people join social networks, how much are brands' follower numbers growing? What qualifies as a "good" social media audience growth rate?

  • The Science Behind the Most Popular Infographics [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Planning to use infographics in your marketing? Then check out what characteristics the most popular infographics have in common.

  • Best-Practices for Facebook Video Ads

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    What elements help video ads stand out in the Facebook News Feed on mobile devices? Which tactics can help brands keep users engaged with ads?

  • #SocialSkim: Snapchat Overtakes Facebook in Video, Inks Olympics Deal; Plus 10 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This week's 'Skim is all about maximizing views and visibility. Snapchat has done the impossible and overtaken Facebook in video views, and the ephemeral-messaging app also signed an unprecedented deal with NBC to give the Olympics a Snapchat makeover.

  • Win With Social Intelligence: Vital Tips for CMOs in 2016 and Beyond

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    A crucial element of marketing that all CMOs—and marketers as a whole—need to be addressing right now is social listening and analytics. Because social intelligence can be vital to business success.

  • #SocialSkim: What Facebook's Algorithm Change Means, Plus 12 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This week's all about optimization and user experience—from the social network and brand perspectives. Facebook grabbed headlines with a big algorithm change that aims to reward high-quality content, and social media industry leaders united to stress the gravity of live video.

  • CEOs and Social Media: What the Public Expects of Leaders [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Nearly two-thirds of Americans say senior business leaders should have public-facing social media accounts, according to recent research from G&S Business Communications and Harris Poll.