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  • Influencer Marketing Isn't Broken, You're Just Doing It Wrong

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Word-of-mouth marketing is nothing new, but digital influencer marketing is... and all parties involved have a lot to learn still. Which is why many brands are approaching influencer marketing the wrong way—and souring the results.

  • Five Essential Reputation Management Tools

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    An instant is all it takes to threaten your business's sterling reputation online. These five reputation management tools are some of the best for tracking mentions, discovering influencers, and managing online reviews as they happen.

  • #SocialSkim: Facebook Challenges eBay, Craigslist; Twitter Moments Global Rollout: 11 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook takes on Craigslist and eBay, tests own version of Snapchat Stories; LinkedIn-Microsoft deal under scrutiny; what Twitter Moments global rollout means for you; tips for building trust, influence on LinkedIn; Snapchat for lead gen; and much more...

  • How to Get Maximum Engagement From Your Employee Advocacy Program

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Word-of-mouth marketing is not new, but companies are putting a new spin on it to help their marketing, sales, and recruiting: Instead of customers, employees are the ones spreading word to their social networks via employee advocacy programs.

  • The Most Annoying Things Brands Do on Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Consumers say posting too often is the most annoying thing that brands do on social media, according to recent research from Sprout Social.

  • #SocialSkim: Facebook's Enterprise Tool, Snapchat's Sunglasses: 11 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Among this week's headlines: 'Facebook at Work' to launch next month; Snapchat introduces Snap-taking connected glasses, rebrands; LinkedIn launches 'Learning,' gets cozy with new bot; four fatal LinkedIn prospecting errors; Millennials aren't shopping on social media...

  • How Much Time Do Employees Spend on Social Media at Work?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Two-thirds of workers in the United States say they check social media while on the job, according to recent research from Bambu by Sprout Social.

  • 2017 B2B Content Marketing Benchmarks, Budgets, and Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    B2B marketers are finding success with content marketing: 62% of B2B marketers in North America say their organization's overall approach to content marketing has been much more or somewhat more successful than a year ago, according to just-released research.

  • Instagram Stories vs. Snapchat: Which Is Better for Your Marketing Needs? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Instagram Stories or Snapchat? Marketers now have another option for a social platform for limited-time photos and videos. So, which one will work best for your marketing?

  • Take 10: A Step-by-Step Guide to Launching an Employee Advocacy Program

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Social Media Marketing

    In just 10 minutes, we'll go through the seven steps you need to launch an engaging and highly successful employee advocacy program. You'll learn how to define success, create a content strategy, and get the right people involved from the start so your program can grow.

  • #SocialSkim: Twitter Rebuilding, Google Rejoins Messaging Wars: 13 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Twitter just helped brands become more customer-service-friendly, launched a live-streaming app, and finally expanded its character limit. Also: Google's new Allo app takes on Facebook Messenger, the new Instagram feature we've all been waiting for, and top 10 social trends for 2017.

  • Are Millennials Embracing Instagram's Stories Feature?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Instagram's Stories feature, which launched in early August, is off to a strong start with Millennials, but it is still not yet liked as much as Snapchat's version, according to a recent poll from YouGov.

  • Social Success for the CMO: Four Signs You're Doing It Right

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Modern CMOs know that to be successful they must integrate multiple data streams to glean valuable, actionable information for Marketing, Sales, and the wider business. Here's how to tell whether social efforts are having an impact on your company.

  • Big Heart, Small Budget: Social Media for Nonprofits and Small Businesses: M. Valentina Escobar-Gonzalez on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Social media expert and networking powerhouse M. Valentina Escobar-Gonzalez lays out her strategy for helping nonprofits and small businesses achieve social media success.

  • Paid vs. Organic Social Media: Which Is More Effective?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most enterprise marketers say paid social media is more effective than organic (unpaid) social media in helping their business achieve its goals, according to recent research from Clutch.

  • #SocialSkim: Apple Takes Aim at Facebook's WhatsApp, Plus 12 More Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This week's social roundup is all about community (and money). Apple puts Facebook's WhatsApp and other messaging platforms in its crosshairs, while YouTube introduces a new community feature. Also: Facebook's latest plans to make users shop on Messenger, and why B2B brands shouldn't shy away from Snapchat.

  • The State of Social Media Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    What's the state of social media around the world? Check out these stats regarding global users, preferred platforms, and much more!

  • #SocialSkim: Snapchat Ad Revenue to Near $1 Billion, Plus 11 More Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Snapchat seems to be taking the reins of the social media realm, with projections that its ad revenues will reach nearly $1 billion next year and speculation that it will build hardware, such as augmented reality glasses. Also: Google's attempt to socialize shopping, Twitter's latest attempt to monetize Periscope, and ways to target business prospects using Facebook ads.

  • How to Dress Up Your Product With Naked Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Your product is naked in front of all of your prospects, and they're highlighting not just its obvious beauty and strengths but also its small blemishes, stained teeth, and bad haircut. That's not a nightmare. That is the reality in our age of technology.

  • How 'Dolphin Tale' Brought 800,000 Visitors a Year to Clearwater Marine Aquarium: CMO Bill Potts on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    How can you use stories to garner support for a cause or organization? Here's a story that inspired the movie Dolphin Tale and saved Clearwater Marine Aquarium from financial disaster, as told by its CMO, Bill Potts.