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  • Holiday Marketing Campaigns: 'Tis the Season for Pinterest [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Pinterest users tend to shop much more than the general public, and 67% of them admit to using Pinterest to plan for the holidays. Here's what you need to know to take advantage.

  • #SocialSkim: Facebook Sets Sights on LinkedIn, Trials TV Ads (Kinda): 13 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook steps on LinkedIn's turf with a job-posting feature and begins to trial selling ads on TV screens; hope for Viners as Twitter considers selling it; Facebook revives gaming hopes with "Instant Gaming" platform; WhatsApp tests its version of Snapchat Stories; five top-notch Instagram tools for businesses; and much more...

  • #SocialSkim: Instagram Paves Path to E-Commerce, Twitter Builds Bots: 13 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Instagram's latest push to satisfy brands' need to sell; Twitter introduced bots for customer service; Pinterest launched three new types of Promoted Pins; LinkedIn now lets you compare your salary; co-founders of Vine change course with new livestreaming app; Facebook adds Snapchat-esque effects and masks; and much more...

  • B2B Industry Trends: Marketing Smarts From the MarketingProfs B2B Forum in Boston [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Speakers and B2B marketers stopped by to chat with Marketing Smarts host Kerry O'Shea Gorgone in Boston at the MarketingProfs B2B Forum. All guests discuss three things: what they want to master in 2017, their favorite social network for B2B (you'd be surprised), and what they think is going to disrupt the B2B space. Collective smarts from the premiere conference on B2B marketing!

  • A Guide to Contextual Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Content that not only works but also makes users want to share it? It's possible when you understand the basics of contextual marketing.

  • The Most Shared Brand Blog Posts: Length, Language, and Title Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Relatively long and fairly complex—though not overly difficult—blog posts by brands garner the most social shares, according to recent research from TrackMaven.

  • The Top 20 Content Marketing Influencers of 2016

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Which influencers have the biggest impact on content marketing discussions? Who drives conversation about the topic online and in news outlets?

  • 10 Ways to Make Facebook Your Most Powerful Event-Promotion Tool

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    People often use Facebook Events to connect and meet up in the real world. So why not marketers? Facebook can help promote your in-person events—which are among the most effective B2B marketing tactics you can use.

  • Trick or Treat Your Way Into Halloween Sales [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    A whopping $8.4B is going to be spent on Halloween this year. So, check out these tips and tricks to capture those treats (and to plan some tricks for next year).

  • Take 10: Eight Ways to Improve Your Instagram Presence

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Social Media Marketing

    In just 10 minutes, we'll share eight ways you can optimize Instagram to gain new followers and market your business on this ever-growing image-sharing network. You'll learn how to take high-quality photos, use hashtags effectively, conduct advertising campaigns, and more. You'll walk away with a thorough understanding of how to make Instagram an effective part of your online marketing efforts.

  • Three Ways Marketers Can Master Strategic Word-of-Mouth

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Positive word-of-mouth (WOM) has long been documented as a powerful growth tool. The good news: unlike our B2C brethren, we B2B marketers can strategically manage WOM. Here are three ways to ensure word-of-mouth skews positive.

  • #SocialSkim: Twitter Kills Vine, Instagram Tests Live Video, Facebook Bulks Up for Businesses

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Twitter, Pinterest suffer cyberattack; Instagram's live-streaming foray; Microsoft's challenge to Slack; Facebook's newest features for businesses; Twitter's plans for big layoffs; Snapchat's viewership dip; how B2B marketers can use Facebook.

  • Social Media, CX, and Lessons From Working With Steve Jobs: LiveWorld's Peter Friedman on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Peter Friedman, former Apple vice-president, and founder and CEO of LiveWorld, shares insights on social media for brands, customer experience, and business.

  • Are Fortune 500 and Inc. 500 Companies Using Instagram?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Some 30% of Fortune 500 companies and 22% of Inc. 500 companies have active Instagram accounts, according to recent research from The Center for Marketing Research, University of Massachusetts, Dartmouth.

  • #SocialSkim: Twitter Takeover Hopes Crushed; Pinterest Hits New Milestone: 10 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This week: Twitter's hopes of a takeover are dashed; Facebook Live gets a scheduling feature, and Facebook releases push notifications for apps; livestreaming app Busker blends content and e-commerce; four ways B2Bs should be using Snapchat and Instagram; and much more...

  • 2017 B2C Content Marketing Benchmarks, Budgets, and Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Although business-to-consumer (B2C) content marketers have been more successful with their efforts this year than they were last year, many still need to slow down to give their content marketing more time—to ensure even better results via longer-term planning.

  • Six Content Marketing Principles You Shouldn't Be Ignoring (but Probably Are)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Content marketing can be as complex or as simple as you want it to be. Either way, six fundamental content principles should be guiding how you create and distribute your work. The trouble is, many marketers ignore at least some of those principles.

  • The Best Days and Times to Post on Five Major Social Networks

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The most effective days and times for brands to post on social media vary significantly by network, according to recent data from TrackMaven.

  • #SocialSkim: Facebook Launches 'Workplace' Social Network; Snapchat Preps for IPO: 10 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook launches both a new social network and a standalone event app; Snapchat introduces post-roll ads, plans IPO; American Express gets social for Small Business Saturday; tips for building qualified leads on LinkedIn; and much more!

  • Eight Mistakes You're Making on Facebook's News Feed and How to Fix Them

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Most of the tricks and tactics that worked on Facebook a few years ago no longer work; today, they can actually harm your page's ranking potential. Here are some mistakes you might be making—and tips on how to avoid them.