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  • #SocialSkim: Apps Will Soon Die, Twitter for Your Customer Service Teams: 11 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This week: The impending demise of apps and why companies need to start preparing; Twitter's new customer-service feature; Instagram's big change to help you tell brand stories; Facebook just turned WhatsApp into Snapchat; leads via Instagram; getting your business verified on Facebook...

  • Medical Marketing in a Digital World: Content, Social Media, and Mobile

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    For healthcare professionals, the days of hanging a shingle and waiting for patients is long over. So what are the best strategies for healthcare organizations, doctors, and physician practices in today's digital world?

  • 139 Stats and Facts About Instagram [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Half of Instagrammers follow at least one business, according to this infographic that highlights 139 facts and stats about the image-sharing platform. See how Instagram is used and how your company can get in on the action.

  • How to Measure LinkedIn Organic Activity

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Measuring the impact and influence of organic LinkedIn activity is not easy. The social network's analytics features are limited for organic (i.e., not advertising-related) activity. But it's doable.

  • The Lowdown on Social Media Influencers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Just who are those elusive social media influencers, and what can they do for you? Check out this infographic to learn more about influencer marketing.

  • Is Snapchat Just a Fad?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    US adults are split on whether Snapchat is just a fad or whether it's here to stay, according to recent research from Fluent.

  • #SocialSkim: Facebook Undermines LinkedIn, Amazon Takes on Skype: 11 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This week, two giants gang up on a third: Facebook undermines Microsoft's LinkedIn as Amazon digs at Microsoft's Skype. LinkedIn unveils new data-driven features, Facebook comes to your TV screen, and Yik Yak's founder launches Slack-like app for students.

  • The Complete Guide to Facebook Ad Targeting [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    The options for Facebook ad targeting are plentiful. This infographic sorts them into an easy-to-read list to help you make your ads effective.

  • #SocialSkim: Facebook Lite, Pinterest Search Ads, Rethinking Snapchat: 11 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This week: why you might consider Facebook Lite; why Snapchat's fastest-growing demographic will surprise you; how the Super Bowl played out on social (and brands and networks that won); how B2Bs tap into social; what search play Pinterest is making; more...

  • How Using Emojis in Instagram Posts Influences Engagement

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Instagram posts that include emojis receive 17% more likes and comments than posts that do not include emojis, according to recent research from quintly.

  • Creating Brand Fans on a Grand Scale: Musician Peter Hollens on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Musician Peter Hollens built a following of more than 1.5 million YouTube subscribers through collaboration, a commitment to regular content, and audience feedback. The lessons he learned can help marketers build their own valuable audiences.

  • Creating Brand Fans on a Grand Scale: Musician Peter Hollens on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Musician Peter Hollens built a following of more than 1.5 million YouTube subscribers through collaboration, a commitment to regular content, and audience feedback. The lessons he learned can help marketers build their own valuable audiences.

  • Small Business Digital Marketing Trends for 2017

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Social media is the top digital marketing tactic/channel small businesses plan to spend additional budget on in 2017, according to recent research from Infusionsoft.

  • How to Navigate the Social Media Advertising Solar System [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Advertising on social media is one thing, but gaining maximum impact for your ad spend is another. This infographic will help you figure out how to use your money wisely on social media—for stellar results.

  • The State of Influencer Marketing in 2017

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most marketers are still experimenting with influencer marketing, or they're running individual campaigns rather than maintaining ongoing programs, according to recent research from Altimeter, Traackr, and TopRank Marketing.

  • #SocialSkim: Facebook's Latest Algorithm Change, LinkedIn Tips by LinkedIn: 13 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This week: Facebook aims to optimize for video and so updates its algo; LinkedIn shows how it markets itself on LinkedIn; Snapchat files IPO; Facebook video on a TV screen near you; Twitter anti-abuse tools; social e-commerce; and much more!

  • Four Powerful Groups of B2B Brand Advocates on Social Media, and Five Tools You Can Use

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Which of your social media connections are potential advocates for your B2B company, and how do you build an advocacy system around them?

  • Seven Video and Social Media Marketing Calculations for 2017

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Mark Zuckerberg said at the end of 2015 that we would be in the "Golden Age of Video" for some five years. So... it's not over yet, and business owners' and marketers' growing access to video will only further the shift in our social feeds in 2017.

  • 2016's Great Big Social Media Fails and Lessons Learned

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    The past year provided fertile ground for social media goofs and gaffes. Many marketers apparently didn't do enough thinking before they clicked on the tweet, post, publish, or share button. Here are some of 2016's biggest social media fails and the lessons they can teach us.

  • Social Media for E-Commerce Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Marketers have had a notoriously hard time converting e-commerce customers via social channels, but it doesn't have to be that way.