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  • Facebook Advertising (Yes, for B2B, Too): Peter Reitano and Jeff Goldenberg of Abacus on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Jeff Goldenberg and Peter Reitano, co-founders of the Facebook-first performance marketing agency Abacus, share insights on Facebook advertising and the future of agency marketing.

  • The Top Social Networks for Sharing Holiday and Life-Milestone Updates

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Facebook is the most popular social network with consumers for posting updates about holidays and life milestones, according to recent research from Sprout Social.

  • Seven Ways to Maximize Social Media This Holiday Season

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Marketers and retailers have a huge opportunity on social media during the holidays. Being prepared for the holiday rush is a huge advantage, but some brands can easily fall behind this hectic time of year. Stay ahead of the competition with these seven key steps.

  • Seven Savvy Tips for the Most Viral Types of Instagram Content

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Those who consistently score likes, comments, and engagement with their Instagram posts aren't doing so by accident. By understanding the ins and outs of Instagram's most popular types of posts, you can fine-tune your own content strategy.

  • #SocialSkim: Facebook's Yelp-Killer Events App; Snapchat's Coming Algorithm: 10 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook's new app wraps Yelp, Foursquare, and Facebook Events into one; Snapchat's massive redesign & upcoming algorithm; LinkedIn streamlines Lead Gen Forms for messages; Amazon courts Instagram, Twitter influencers; the app just bought by a Chinese startup for nearly $1B; more!

  • Triple Your Instagram Followers in 10 Steps [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Instagram remains popular, yet the social platform is still something of a mystery for many marketers. To learn how to set up and use your brand's Instagram account to gain followers and engagement, check out the tips in today's infographic.

  • Six Reasons to Hire Your Audience: The Benefits of UGC

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    If used properly, user-generated content can be a huge asset for content marketers. UGC can save you time and money, and boost your credibility. Here are six UGC benefits—and ways you can profit from them.

  • Influencers' Top Social Networks for 2018

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most social media influencers expect Instagram to be the network they focus on most next year, according to recent research from Hashoff.

  • #SocialSkim: Twitter Doubles Character Limit, Facebook Rolls Out Messenger 2.2: 11 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Twitter doubles tweet character limit (and the surprising result); new features for brands in Messenger 2.2; Facebook's polls for users and pages; Snap looks to algorithmic feed to solve its problems; Twitter's ad subscription service for small businesses...

  • The 15 Brand Logos That Appear Most Often on Instagram and Twitter Posts

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The logos of McDonald's and Nike appear most often in images posted on Instagram and Twitter, according to recent research from Brandwatch.

  • The Three Content Marketing Tactics E-Commerce Marketers Often Miss

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Content marketers tend to focus on external communication channels, such as social media, video channels, and blogs, but it would be a mistake to neglect other important touchpoints. These three effective tactics can extending your content marketing reach.

  • 10 Tips to Organically Market Your Brand on Instagram [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Although you can pay to promote your brand's Instagram's posts, it is also possible to grow an Instagram account organically. These tips offer ideas for how to keep followers engaged for free.

  • The Small Business Guide to Facebook Video Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook videos can engage your customers and drive new leads, and they don't have to be daunting to create or promote. Today's infographic offers 11 tips to ensure your videos stand out.

  • Seven Sets of Useful Insights You Can Gain From Twitter Analytics

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Social Media Marketing

    Twitter is a powerful tool in any marketer's arsenal, but it's only as useful as the information you can extract from it. Read on for tips from Twitter Business about how to use Twitter Analytics to help tell your brand story and deliver useful content to your audience.

  • #SocialSkim: LinkedIn's New Benchmark Tool; Facebook's Enterprise Software: 10 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This week: LinkedIn's new tool helps measure your competition's growth; Facebook's quiet journey into enterprise software, plus new Group admin controls; how Twitter's edging toward profitability; cool ways to get creative with LinkedIn video; more!

  • Five Mistakes That Are Costing You Precious B2B Leads

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    At the end of the day, lead generation is B2B marketing's primary task. It is also the trickiest. Getting disconnected from what customers want happens a lot more and faster than you think.

  • How Agencies Are Helping Brands With Social Media Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Brands are employing marketing agencies to help with a wide range of social media efforts, including content creation, monitoring, strategy, and campaign analysis, according to recent research from Simply Measured.

  • Digital and Social Stats in 2017: A Snapshot [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    It's no surprise that the number of Internet and social media users is growing, but the stats are staggering. Social media has penetrated much of the world, and mobile social use accounts for a large portion of it. Here are the stats marketers need to make sure they're keeping up.

  • #SocialSkim: Facebook's Warning to Marketers; LinkedIn Smart Replies: 10 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook's stark reminder to advertisers that they don't hold the power; LinkedIn upgrades messaging—and your productivity—with smart replies; Facebook's Pinterest-esque "Sets"; Snapchat could soon be a source of referral traffic; Twitter's "transparency center"; social commerce is coming...

  • How to Use Instagram to Engage With Your Audiences Intelligently

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Welcome to the world of Instagram—an immensely creative and engaging platform where you can connect with millions of users and promote your brand effectively. Read on for salient pointers on how you can use Instagram skillfully to promote your products and boost sales.